
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

Mar 10, 2020 • 1h 3min
Deliveroo: The Rise Of The Delivery Unicorn Company
We’ve all been there - back from a hard night’s boozing and hungry. Most of us would simply eat some toast and hit the hay, but then most of us aren’t Will Shu, founder and CEO of Deliveroo. “I was like, wow, you know, you can't get any decent food delivered here when you've been boozing. Then I was like, wait a minute, maybe I should start something that is a late night delivery service for food that you can get in like half an hour. You want it for McDonald's or BK.”And so from a late night boozy idea, everyone's favourite takeaway service delivery unicorn company, Deliveroo, was born. Today this incredible company that began life in a shared flat in 2013, with Will and four other riders delivering food, has seen off the competition in the form of Uber Eats and received significant investment in their latest funding round (to the tune of £450m) from Amazon, valuing Deliveroo at over $4 billion. Widely regarded as one of the most dynamic and impressive founders in the European entrepreneurship scene, we couldn’t think of anyone better to see this series off in style than Will. “I think for me, what I love more than anything is primary research. Talking to customers, talking to riders, talking to restaurants, and doing that in different markets. That really energises me and just understanding what are the problems they face and how can we solve them? Like that, to me is super motivating.”We chat about:
How Just Eat influenced him, but not in the way you think
The genesis of Deliveroo
How Deliveroo was funded and its expansion internationally
The idea behind Additions and the challenges they’ve overcome with it
How Deliveroo has revolutionised the eating out economy
His thoughts on the gig economy
The challenge of being a CEO when he’s not a professional executive
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Mar 3, 2020 • 1h 20min
Planet Organic, Hassle, Skimlinks & Seedcamp: Female Leadership and Equality for International Women's Day
“I think the worst thing is every morning when you wake up as a founder and you pick up your phone, you think what will I discover that will ruin my day?”While your business might not care what your gender is, significant discrepancies still exist between the number of female and male entrepreneurs. As Baroness Martha Lane Fox quite rightly proclaimed, ‘you cannot be what you cannot see’. And so we’ve gone and put four female entrepreneur powerhouses together on the same live stage. We’ve put the same questions to them and their answers are as diverse as they are. This episode on female leadership and equality for International Women’s Day is a real smorgasbord of insights from some of the UK's leading female founders. Get the expert investor perspective from Reshma Sohoni, co-founder of Seedcamp. The non-VC route founder Renée Elliott, founder of Planet Organic. Alex Depledge offers the perspective from a consumer facing tech enabled marketplace, with her startup Hassle. And finally our technology software entrepreneur, Alicia Navarro, whose company Skimlinks has raised over $25 million helping publishers monetise advertising. “If being a woman is the hardest thing you have to deal with in your journey, sorry, you’re fucking lucky. Because that is the easiest challenge you're gonna have to deal with. If you can't handle that, if you can’t handle a couple of dickheads in the corner that belittle you, you're just not going to make it. I'm sorry, but that is the truth. It is hard and relentless. And if you can't handle people that make you feel like shit, that's like peanuts in the corner.”We chat about:
Why not every business should take VC funding
The toughest moments of their entrepreneurial journeys so far
Their different perspectives on funding and financing a business
How to choose your role models
Links:
https://www.secretleaders.com/reshma-sohoni
https://www.secretleaders.com/alicia-navarro
https://www.secretleaders.com/alex-depledge
https://www.secretleaders.com/renee-elliot
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Feb 25, 2020 • 56min
Allbright: Connecting women, what’s the worst that can happen?
If you found the film ‘The Holiday’ so inspirational it kickstarted a business that you went on to sell for over £50 million, then you’re in good company. You didn’t? Well you missed a trick. Not so Debbie Wosskow, co-founder of AllBright and former CEO of LoveHomeSwap (a subscription based home exchange business) who on a plane home from a ‘holiday’ in the Caribbean watched the movie and thought, ‘does this even exist?’But LoveHomeSwap wasn’t Debbie’s first successful business, nor was it her last. So what is her secret to successive business success? She credits her formative years for her entrepreneurialism (not that her family would have called it that), and she credits her business acumen to her first business Mantra, which she calls her 7 year business education. With the mantra of ‘what’s the worst that can happen?’ it’s safe to say that Debbie Wosskow is an entrepreneurial powerhouse and a female force to be reckoned with. She’s had an independent government review into the sharing economy named after her, she’s a member of the Mayor of London's Business Advisory Board, she sits on the board of the Women's Fiction Prize, in 2016 she was awarded an OBE for services to business, and in 2017 she co-founded AllBright with Anna Jones (former CEO of Hearst), to celebrate and champion women at all stages of their careers, to inspire change. In this episode of Secret Leaders Debbie is brutally honest about what it takes to succeed, and she provides a number of insights that future entrepreneurs would be wise to take note of. So sit back and learn from the best. We chat about:
How her early years influenced her career
Why her first business Mantra was a 7 year business education
Why is her mantra ‘what’s the worst thing that can happen?’
The story behind LoveHomeSwap
The impact of strategic investment on Love Home Swap
What you need to do to survive as a sole founder
What you need to do to achieve a work/life balance as a female entrepreneur
Founding Allbright
Links:
Believe. Build. Become.: How to Supercharge Your Career (Book)--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Feb 18, 2020 • 1h 10min
LoveFilm: Selling to Amazon - The Deal From Both Sides of The Table
In a live episode, William Reeve and Simon Cook discuss the complicated sale of LoveFilm to Amazon. They share insights on the negotiation process, the motivations behind the deal, and the unexpected outcomes. The chapter includes discussions on the challenges of being a CEO, reliable business internet in London, security frameworks for startups, and the importance of people in company success.

Feb 11, 2020 • 47min
OakNorth: The pathway to building a unicorn with Rishi Khosla
Today’s guest has been a high achiever since he was a kid, completing his computer science GCSE at 11, his A-levels at 13, and receiving a Masters from LSE by the time he was 20. Some child geniuses burnout before they achieve great things, not Rishi Khosla. Rishi, according to LL Cool J, is something of a phenomenon in the world of entrepreneurship, and we are wont to agree with him. Co-founding OakNorth, Europe's highest valued FinTech company having raised over a billion dollars in funding to date, in only four years, Rishi is considered one of the stars of the industry. And OakNorth is just his most recent headline.He’s an early stage investor, investing in several businesses including PayPal and Indiabulls. He’s already co-founded a company, Copal Amba, a financial research firm which was scaled to 3,000 employees and sold to Moody’s Corporation in 2014. And he helped establish the family office of the steel magnate Lakshmi Mittal amongst many things. With OakNorth he estimates they’ve created about 12,000 new jobs in the UK and 13,000 new homes. And has anyone ever thanked him?“How can I put it? I guess, I've always been sprinting through life, recognition hasn't been what I focused on. I focused on results.”His advice for aspiring entrepreneurs? You need to have enough hunger inside of you, you’ve got to have fire in your stomach, to say ‘there’s only Plan A’.We chat about:
Working with Jack Welch at GE
Establishing the family office of Lakshmi Mittal
Meeting Peter Teal and Elon Musk
Building Copal with business partner Joel, brick by brick
Meeting Son at SoftBank and how he pitched him
Why only 5% of unicorns are profitable
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4 snips
Feb 4, 2020 • 56min
Alain de Botton: Finding Answers to Life’s Tricky Questions
Alain de Botton, philosopher and founder of The School of Life, discusses the meaning of life, his books, and the emotional education provided by The School of Life. He shares insights on work-life balance, upbringing, and the origins and mission of his organization

Jan 28, 2020 • 1h 1min
Mumsnet and Jo Malone: Lifting the Lid on Life as a Female Entrepreneur
Here at Secret Leaders we are all about bringing you the best entrepreneurs in the world - those people who you wouldn’t ordinarily hear from, but who have inspiring stories to tell. They share their highs and more importantly their lows, with the aim of sparking a fire in you to follow in their footsteps, or accelerate the path you’re already on. Because let’s be honest, success stories are all good and well, but it’s the failures that shape us; it’s how we handle adversity that makes us who we are. And today’s two live guests are no strangers to adversity. Jo Malone: “My goals have never been realistic and that's the secret of my success. I really go out there and I push myself above and beyond. I think what we have to realise is that mistakes are a part of life.”Justine Roberts: “I worked very, very hard to find patient capital, which I think is what Mumsnet needs. And I made it very, very clear that we will always put purpose before profit.”Today, sharing the live stage and their entrepreneurial experiences for the first time are Jo Malone CBE and Justine Roberts CBE. Jo is the eponymous perfumier who came from humble beginnings on a council estate with no qualifications whatsoever, who has now successfully launched Jo Loves, her second bite at the startup apple. Justine has been described as one of the world’s most influential women and CEOs, the founder of Mumsnet, the most talked about parenting forum. We chat about:
The hardest moments of their entrepreneur experience so far
The upside to being sued
The difficulty of finding funding for your startup from men, when you’re female
Why your equity in your business is your golden ticket
The difficulty of achieving a work life balance when you’re an entrepreneur with a family
Entrepreneurialism needs to be taught in school
If they had a do over, what they would do differently
Links:
https://www.secretleaders.com/jo-malone
https://www.secretleaders.com/s03e3-justine-roberts
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Jan 21, 2020 • 51min
FabFitFun: Creating A Celebrity Swagbag Subscription Box Model
Founded in 2010 in the USA by Co-CEOs brothers Dan and Michael Broukhim and Editor-in-Chief Katie Echevarria Rosen Kitchens, the wildly successful lifestyle subscription platform FabFitFun is a lifestyle membership that inspires happiness and well being. Their flagship product, the FabFitFun box (now available in the UK), delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, tech and more - to over 1 million members each season. And as well as the box, members have access to FabFitFunTV, their digital lifestyle magazine, a robust online community, members-only shopping experiences, exclusive perks, events, and their mobile app.Now in their 10th year of trading and having surpassed $200 million in revenue, they have recently closed the most remarkably whopping series A of $80 million, led by some of the best venture capitalists in America. But it hasn’t always been plain sailing. “We were $1 million in debt when we closed our financing the first time. And we were running the business on credit cards, stretching every single payment, the first million that came in went right out the door.”We chat about:
How FabFitFun came to fruition
Why newsletters are making a comeback
Exploring finance options to fund the business
The future for FabFitFun
The self doubts and personal challenges that each founder faces
What they’d change if they could do over
Why you should never underestimate the importance of company culture
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Jan 14, 2020 • 1h 20min
Calm.com and Babylon Health: The Future of Healthcare
In this live podcast episode we talk about what makes a healthy body, a healthy mind and the future of technology enabled healthcare. We’ve previously talked to both of today’s guests - Michael Acton-Smith, founder of Mind Candy, Firebox and Calm.com in Series One of Secret Leaders and Ali Parsa, founder and CEO of Babylon Health in Series Two. But to have both of these guys (who are revolutionising healthcare), sit down together and go through pertinent health issues of the day was too good an opportunity to pass up. Yes, Michael Acton Smith OBE, once described as the ‘tech version of Willy Wonka,’ may not seem an obvious choice to talk all things healthcare with, but this esteemed guest has focused his recent attention on raising awareness and building businesses in the mental health space, an arena that we are still very much lacking information. And Ali Parsa, well Ali is a one man war on healthcare. He’s a refugee who has set up the world’s largest healthcare app successfully changing the way we as humans are getting access to healthcare.Get ready to be blown away by the ambition of these two superhumans, and all for the benefit of the human race. We chat about:
What healthy means to each of them
Why we don’t have a healthcare system as such, we have a sick-care system
How technology and AI is and will enable a better healthcare system
Everything affects your life, and nothing affects your life - your genetics are what they are
The obesity epidemic
The current mental health crisis
Conquering aging - we die because we age
Links:
https://www.secretleaders.com/ali-parsa
https://www.secretleaders.com/michael-acton-smith
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Jan 7, 2020 • 59min
Starling Bank, Resi and Just Eat: Funding and Financing Startups
Secret Leaders is all about hearing from founders and CEOs of some of the world’s most successful startups. We grill each guest on the highs and more importantly lows of starting and running a startup, and one of the biggest hurdles for any startup to overcome is financing and funding.“Leave investors with two or three messages that are really clear what is special about your business, what's great about you and your founders, and how this thing is ever going to make money. They're probably the only three things that [they’re] going to remember from [a] 45 minutes or an hour [pitch]. Sometimes you feel when making a deck that more is more, it really isn't.”Financing and funding a startup seems to be the biggest sticking point for so many businesses. So much so, we invited back three incredible human beings - Anne Boden, founder and CEO of innovative challenger bank Starling Bank, Alex Depledge, co-founder of Resi and formerly Hassle.com (since sold to Helpling) and David Buttress, ex-CEO and co-founder of Just Eat to discuss their experiences.All three have had very different experiences of finance and raising funds, and so they are the perfect trio to discuss how they did it, what they were hoping to achieve and more importantly, how they handled the process, including how they coped when they came face to face with the urban legends that are in fact actual funding horror stories - because believe it or not, even the most successful entrepreneurs still face discrimination.We chat about:
Raising money before you need it
What it’s like in the lead up to going public
Inner demons and horror stories that actually happen when you raise funds
Raising money as a single founder vs being a co-founder
Practical processes to set up for successful funding
Links:
Starling Bank
www.helpling.com
https://resi.co.uk/
Just Eat UK
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