
Secret Leaders with Dan Murray-Serter & Chris Donnelly
Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen.Sponsored by Wise Business and Vanta.Contact: hello@secretleaders.com
Latest episodes

Sep 14, 2021 • 49min
Saved from the Nazis, she started a unicorn software company in the 1960s staffed with only women and just £6 - Dame Stephanie “Steve” Shirley
Dame Stephanie Shirley, known as ‘Steve’ for reasons explained in the podcast, escaped Nazi persecution before founding a software startup in 1962 with just £6 which provided employment to hundreds of women when they weren’t taken seriously in the workplace.“I remember selling a six figure software project to a junior minister, and he was trying to pinch my bottom. It was very hard to maintain a sort of professionalism.” Steve’s story is one that reminds us both how much the world has moved on since the early days of her startup, and sadly how little has changed.“I can't believe how today we're still talking about the same sorts of things that I was talking about 50 years ago: feeling undervalued, women’s ideas taken and presented by men as their own, women being talked over, women being patronised, women being sexually assaulted.”From coming to England on the Kindertransport in 1939, to falling in love with mathematics, being appalled at pay inequality, founding her own company (Xansa plc, now part of the Sopra Group) in 1962, and navigating the 1975 equal opportunities legislation:“We tried to laugh at the ridiculousness of it all. But all in all, we realised that that was the way the world was going. And now of course, all of business is much more inclusive. But it was a struggle. In the early days, women were second class citizens.”Having retired from the business aged 60 (she’s now 88), Steve is now a full time philanthropist, focusing on things she knows and cares about, treating her various charities as businesses. Her advice to listeners?“All the important things that I've done have been either disruptive or long term. Sticking with 11 years for this, 17 years for that, five years [there]. These are not things that are done overnight with a burst of energy.”We chat about:
From refugee to entrepreneur
Why she had to become Steve to get traction
Surviving a nervous breakdown
Becoming a good philanthropist
Links:
Book - Let It Go
Book - So To Speak
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Sep 7, 2021 • 47min
How exponential technologies will change the world - with founder, journalist and author, Azeem Azhar
“Technology does not appear from nowhere, it is closely allied to the shape of society. And if you have exponentially changing technologies, they will force changes on society, or create a gap.” Humans coming second best to technology isn’t a new subject but our guest today, Azeem Azhar, has a new, thoroughly researched take on it which goes further than anything we’ve seen before. Azeem is a founder, journalist, speaker and now author of the book ‘Exponential: How Accelerating Technology Is Leaving Us Behind and What to Do About It’, which is being released right now.His book, and our conversation, is about the expanding gap between technology and society - not just computing power, but energy, market control, and even how our countries are run. He presents the immense problems and opportunities this creates for us as a species.When’s the precise start date of the exponential wave? Will the growing gap between tech and society inevitably lead to conflict? Why are cities important in the exponential age? What are the major problems accelerating tech can solve? Yes, it can be a huge force for good.Find out what the future holds for our civilisation.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Aug 31, 2021 • 49min
Ethereum fallout - how the second biggest cryptocurrency in the world nearly didn’t happen, with Anthony Di Iorio, Co-Founder of Ethereum and Decentral
How many of us are kicking ourselves for not investing $100 in Bitcoin in 2010 - it would be worth almost $48 million today. Anthony Di Iorio, one of the co-founders of Ethereum, the massive open-source blockchain, which is home to Ether, the second biggest cryptocurrency in the world after Bitcoin, is not kicking himself.Anthony was an early investor in Bitcoin putting in $8,000 back in 2012. With the proceeds of his first sale of Bitcoin, Anthony was able to initially fund Ethereum with the few million dollars he made.Anthony stepped away from Ethereum in 2015, and is currently the founder and CEO of the blockchain company Decentral - a software development company he founded that focuses on blockchain tech. Anthony’s story is wild - not your average entrepreneur tale. He needs round the clock bodyguards and for a man who’s spent his working life seeking freedom, that doesn’t sit well. “I always search for freedom, to be empowered, where I can be in control of my life utilising technology to do that. A big turning point for me [was] when I'm surrounded by security guards and thinking, is this really the life that I want? And the answer is no. The more I search for freedom, the less freedom I actually get.”Links:
Decentral
Ethereum.org
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

21 snips
Aug 23, 2021 • 50min
The other way to build a massive tech company - doing it slowly, with Airtable Co-Founder and CEO Howie Liu
Most investors didn’t understand the concept. Most non-technical entrepreneurs at the time didn’t get it either. But Howie Liu, Co-Founder and CEO of multi-billion dollar tech juggernaut Airtable, had the conviction to bet the next 10 years of his life on it.“I didn't come up with Airtable as an idea, on a lark, it was informed by a lot of the research I did, a lot of the observations I had of the enterprise software landscape, of looking back at other companies that did similar things. I then came to this gut decision that this was a big opportunity.”Airtable is a low-code relational database, a highly versatile platform that’s grown massively since its founding almost 10 years ago. In the interim, Howie has learnt how to articulate a unique product to a huge customer base, and grow it from the ground up to become a category defining piece of software. But how did a home-brew startup become a Silicon Valley darling?Howie shares his story from lifeguarding, ghosting Accenture on the first day of his new job, joining the Y Combinator, founding Etacts and his subsequent decision to sell it to Salesforce less than a year later:“We felt woefully ill prepared to go and try to build a larger and more ambitious company from the starting point that we had set out with. And a few acquisition offers did come around, including Salesforce, we felt like they would be great learning opportunities.”Find out what Howie did next on his way to a near $6b valuation.--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Aug 16, 2021 • 48min
How to build a business at 16, recover from a $1b dollar deal collapsing, and walk on hot coals, with multi-exit entrepreneur Norman Crowley
What would you do if you sold your business and effectively retired at the ripe, old age of 28? Phenomenally successful serial entrepreneur Norman Crowley took just three weeks before jumping back into business. “A business isn't just a vehicle to make money. A vehicle is an expression of your creativity, it's working with friends. And then the thing nobody warns you about is that when it's sold, you just end up with a bank balance, and the friends are gone, the mission has gone.”Norman has founded multiple businesses in welding, gaming and eco-friendly energy. Each time he’s turned them into multi-million pound ventures, before selling them and moving on to the next big thing. Norman has had his fair share of bruises - including having a dream billion dollar deal slip right through his fingers at the last minute. “An Icelandic hedge fund, who already owned 25% of the business, offered to buy the whole thing for $1 billion. And when somebody offers to buy your business for $1 billion, it's impolite to say no, so we agreed to sell.”His focus now is on climate change, and despite being asked to sell his current business every six months, he’s resolute that this one isn’t for sale. Don’t miss Norman share his fascinating story in this episode. From how his childhood impacted his career, to the commonality of anxiety and entrepreneurship, starting and selling five businesses, learning to control the business narrative, building a gambling machine business from £70 to £300m in revenue, missing out on selling a business for £1bn, founding the cloud, tackling climate change with The Cool Planet Group, and learning how to walk on hot coals. “Keep fucking walking. This business shit is not easy. Anyone who tells you it's easy is not trying hard enough, so keep walking. Don't give up.”We chat about:
Mental health and entrepreneurship
Starting and selling 5 businesses
Why his current business is not for sale
Learning how to walk on hot coals
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes

Aug 10, 2021 • 46min
Overcoming crippling anxiety and how to get work/life balance right, with Mathilde Collin, Co-Founder and CEO of Front
Mathilde Collin is the co-founder and CEO of Front, a communications platform that has developed a cult following - despite having to stop working at one point because her anxiety had become so debilitating. Find out how Mathilde learned to overcome burnout, an incapacitated co-founder, and a serious case of competitiveness that almost let work take over her whole life. Front has grown quickly since its founding in 2013, amassing a cult following, and recently announced a huge series C round with some investors including Eric Yuan - the founder of Zoom. In this candid conversation, Mathilde shares why she was so unhappy as an intern before starting Front, meeting her co-founder, her Y Combinator experience, meeting Patrick Collison - CEO of Stripe, why dealing with anxiety has been so challenging, and why she considers discipline and transparency to be important skills for happiness and success. “For me, what matters is when I'm not working, I want to make sure that I'm not working. I think the biggest thing that prevents people from having a good work life balance isn't obviously the number of hours, but the fact that when they're off, they're on.”We chat about:
Make something people want
How YC gave her the confidence that Front would be a great company
Transparency and discipline at Front
Her super power
Links:Mathilde Collin – MediumWant to receive our podcast on a weekly basis? Subscribe to our newsletter!

Aug 2, 2021 • 48min
Breaking startup scandal: how blood pressure medtech TLT scammed investors out of millions, with investigating reporter Sara McCorquodale
Tarilian Laser Technologies (TLT) was a medtech company founded by husband and wife team, Dr Sandeep and Nita Shah, who bamboozled everyone from the UK government to PWC. They claimed to have a revolutionary wearable blood pressure monitor, powered by a secret, proprietary algorithm. They raised millions, before everything came crashing down. This is an audio exclusive with the journalist who just broke the story in The Sunday Times, Sara McCorquodale, founder and CEO of CORQ. When Sara, a former journalist, first heard what TLT had done, she knew it was a story she had to report on and has spent the last year investigating.“It was just six lines of JavaScript”, said Sara, of the secret algorithm. “It was a GCSE level sum, it wasn't an algorithm, it was barely an equation. And that sum had a £52 million valuation.”“Sandeep and Nita Shah, they were very credible characters… Usually you don't Google the person who owns the [scam] company and find search results which include them winning awards, and being endorsed by the government of their country.”It was a 13-year scam. How did they get away with it so long? Where did all the money go? Why didn’t anyone raise the alarm?Links:
The Theranos story
Tarilian Laser Technologies
Book - Influence: How Social Media Influencers Are Shaping Our Digital Future
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!

Jul 26, 2021 • 48min
The American fixing the race problem in UK venture capital - Eric Collins, star of Channel 4’s The Money Maker and CEO of Impact X
“Impact X exists because I'm tired. And there are a lot of people who are tired of asking the question - what to do to improve the lives of black Britain? We've been having this conversation for a long, long time.”Meet Eric Collins. He’s done some work for President Obama, built some of the world’s biggest tech companies, is the host of a new TV show on Channel 4 called ‘The Money Maker’, and is the CEO of Impact X, a venture capital fund in the UK for underrepresented founders. How did Eric find himself here?“I got a network of extraordinary people. When I say these people are extraordinary people I'm talking about when I was an undergraduate, there was a woman named Michelle Robinson, who was a student in my brother's class, you will know her as Michelle Obama.”Eric shares his incredible story from building a network at university with the selective eating club, Cottage Club, to the global tech behemoths he helped build, to the mistakes and reflections he gained from his time at SwiftKey, to hosting ‘The Money Maker’, and finally founding Impact X, a venture capital group for and by underrepresented entrepreneurs.We chat about:
Building your network from university
Going from $5 million to $70 billion in 3 years at AOL
Funding underrepresented entrepreneurs
Want to receive our podcast on a weekly basis? Subscribe to our newsletter!

Jul 19, 2021 • 49min
How to build a $65b company, with Twilio Co-Founder and CEO Jeff Lawson
Today’s guest is at the helm of probably the biggest company we’ve ever had on Secret Leaders. Jeff Lawson is the Co-Founder and CEO of Twilio, a cloud communication platform that helps businesses use everything from text to video calls in their sites and apps.Since its founding in 2008, Twilio has grown to 4,500 employees, annual revenue of $1.74 billion, and is valued at $65 billion. Yup, $65 billion. Woof.All this despite investors not being interested at the beginning which forced Jeff and his team to make a decision.“When choosing between listening to investors and customers, we're gonna choose customers. And we're gonna let customers guide our actions. And if that works, then investors will follow suit. And sure enough, they did.”But how did Jeff actually do it? How do you build a company like Twilio? We chat about:
Learning how to start companies
How big companies work
How to reinvent yourself if you want to stay CEO
How to have difficult conversations
IPOing on the day of the Brexit vote

Jul 12, 2021 • 49min
Fighting P Diddy, managing Gwen Stefani & Nas, what Roger Moore said in Monaco, and turning the music industry on its head, with Steve Stoute, Founder and CEO of United Masters
Before he was the manager for Nas and Gwen Stefani, before he was the producer for the film 8 Mile, before he was getting into fights with P Diddy and 50 Cent, Steve Stoute was an entrepreneur. He’s always been an entrepreneur - starting out shovelling snow and selling mortgages. And boy has he got some stories to tell, like what Roger Moore said to him when 007 met Steve and Bono in a bar in Monaco. Find out how Steve is turning the music industry on its head as the founder of United Masters, having recently raised $50 million from an all star trio: Apple, Google and Andreessen Horowitz. “As an entrepreneur, your job is to have an idea, build out the vision so that it's clear, and that people can buy into it. Employees, outside partners, strategic partners, bankers, whatever it may be, you have to get people aligned around your vision.”Steve shares his journey, from growing up in Queens, New York, around the birth of hip hop, to investing in music producers, and creating and producing albums for Gwen Stefani and Nas:“Once you start getting momentum and you have heat, you know, heat attracts heat, people want to be around what’s hot, and working with Nas and then LL Cool J and Foxy Brown, Mariah Carey, Lauryn Hill and the Fujis...” Steve has learned from Sit Paul McCartney, has had public fallings out with 50 Cent, founded an advertising agency - Translation - and now with United Masters has created a record company that gives artists back their power. “Don't listen to the noise, be irrational with your pursuit of perfection, be irrational with your belief in your idea. And don't allow people to tell you that you can't do it. They're actually just putting their limitations on themselves, on you.”We chat about:
The impact the rise of hip hop had on him
Taking advantage of every opportunity
Founding the record company in your pocket
His darkest days as an entrepreneur
Links:Book - The Tanning of America
--SponsorsVorboss - get better internet: https://vorboss.com/secretleadersVanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleadersVertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders--NewsletterSign up here: https://secretleaders.email/You can find our historic newsletters here: https://www.secretleaders.com/episodes
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.