Brokers of Secrets

True mastery isn’t just creating your own freedom, it’s learning how to teach others to create theirs. In this episode of Brokers of Secrets, William Lam reveals the next stage beyond the emperor’s path: becoming a leader who mentors others to master their mind. He explains how designing life with clarity, resolving hidden loops, deeply reflecting, and making full decisions align the subconscious with conscious goals, unlocking effortless success. In a time of AI and quantum transformation, William shows why upgrading the mind is the ultimate skill not just for personal freedom and legacy, but for guiding others to break free and thrive.Chapters(00:00) Introduction(03:31) Teaching Others to Design Their Reality(06:11) Mental Mastery in the AI Age(07:55) Clarity of Design and Subconscious Alignment(10:34) Resolving Loops to End Self-Sabotage(13:57) The Power of Rumination (21:21) The 90-Year Plan and Collective GrowthIf the next level of mastery is guiding others to design their own success, how do you see yourself stepping into that role? Share in the comments.Take the Loop Quiz: https://loop.upgrd.com/Learn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

True power begins when you stop fighting battles and start living like an Emperor or Empress. In this episode William reveals the essential shift from the struggle-driven Hero’s Journey into the Emperor or Empress Journey, a path of leverage, intentionality, and true freedom. Using powerful metaphors of maps versus reality and projector versus screen, he shows how success is not created by more sacrifice but by remapping the mind to project abundance and energy into every area of life, creating a life of freedom, prosperity, and legacy.Chapters(00:00) Introduction(02:51) Escaping Loops of Survival(04:26) Map vs Reality Metaphor(07:02) How Programming Shapes Your Outcomes(08:14) The Projection Principle of the Mind(10:12) Transition Into the Emperor/Empress Journey(13:27) Preparing for the Next Stage: The MagicianTake the Loop Quiz: https://loop.upgrd.com/Learn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

This episode exposes the hero’s journey as one of the most destructive mental models of modern times, a narrative that programs people to glorify struggle, unconsciously create obstacles, and accept stress as the price of growth. William Lam reveals how even highly successful entrepreneurs remain trapped by this hidden script, enslaved to their businesses and energy despite outward achievements. By understanding how the hero’s journey mindset fuels self-sabotage, listeners gain the awareness to break free from unnecessary struggle and begin moving toward true freedom.Chapters(00:00) Introduction(03:20) The Hidden Trap of Success(04:11) Feedback and the Four Stages of Learning(06:15) Why Hard Work Alone Doesn’t Equal Freedom(09:02) The Hero’s Journey as a Stress Script(11:04) How the Mind Creates Obstacles and Enemies(15:20) Reality Is Malleable: Reframing the Mental Model(18:38) From Struggle to Sovereignty: The Next PathTake the Loop Quiz: https://loop.upgrd.com/ Learn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Many people have no idea why they think, act, and react the way they do, but the truth is, your decisions are likely shaped by your current “value level”. William breaks down the 8 distinct levels of human values, from basic survival to global legacy, and reveals how each stage shapes your mindset, filters your reality, and influences your success. You’ll see why understanding these levels is essential for evolving your identity, aligning your strategy, and creating the results you actually want.Chapters(00:00) Introduction(04:55) Level 1: Survival & Safety(07:40) Level 2: Tribe & Belonging(11:22) Level 3: Power & Independence(13:37) Level 4: Discipline & Systematic Success(16:37) Level 5: Freedom & Innovation(20:05) Level 6: Unity & Contribution(23:25) Level 7: Integration & Flow(24:38) Level 8: Legacy & Global ImpactTake the Loop Quiz: https://loop.upgrd.com/ Learn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Many high performers don’t realize what’s actually driving their decisions, this new tool can help make it visible. In this episode, William introduces a powerful new quiz that maps out your unconscious values and behavioral loops, revealing the patterns behind your habits, challenges, and setbacks. Whether you’re building a business or optimizing your life, this tool gives you the clarity to align your mind, identity, and strategy with the results you really want. Simple, free and built for high-level transformation.Chapters(00:00) Introduction(02:34) Employee Profiles Protect Your Organization (06:21) How Value Conflicts Cause Long-Term Damage(09:25) How Values Shape Identity and Filters Your World(12:42) The Three Reasons This Tool Was Created (15:52) Example of How This Tool Can Be Utilized (18:58) The Cost of Not Knowing Your Own PatternTake the Loop Quiz: https://loop.upgrd.com/ Learn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Is cutting costs protecting your future, or is it quietly destroying it? In this episode, William covers the invisible difference between acting out of scarcity versus acting from abundance. He reveals how even smart, logical decisions like hiring, firing, or budgeting can backfire when rooted in scarcity, and how to identify these hidden mental programs before they sabotage your goals. You’ll learn how to shift your internal framework so that every action aligns with long-term growth, clarity, and confidence.Chapters(00:00) Introduction(02:23) Scarcity Exists at Every Income Level(07:22) Why Selflessness Can Be Scarcity in Disguise(10:54) The Illusion of Sacrifice(13:02) Scarcity Structures Always Collapse(19:29) Are You Running from Pain or Creating What You Want?(22:56) Breaking the Cycle of Self-SabotageLearn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Is your hard working actually stalling your success? William Lam reveals why “working harder” is often actually a compensation for lack of internal clarity. Will dismantles this illusion and presents a solution, tuning your subconscious to the precise frequency of what you want through his three-part method: Design, Resolve, and Immerse. You’ll learn how to construct a goal that accelerates progress instead of triggering fear, how to dissolve emotional roadblocks passed down through family and culture, and how to align your internal world with the external outcomes you desire.Chapters (00:00) Introduction (02:44) Why 80% Of Effort Is Wasted On Self-Convincing(05:57) Goals Aren’t Places,They’re Frequencies(07:46) The Danger Of Partial Designs(11:36) The Power Of Emotional Resolution(13:28) Why External Resistance Is Just A Mirror(17:13) How Your Past Programming Blocks Your Future(22:08) Design, Train, Immerse: The Cycle That Accelerates Everything(28:42) Your First Step: Design With Precision, Resolve With AwarenessLearn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Are you stuck in a loop of emotional sabotage, and finding ways to benefit from it? In this episode of Brokers of Secrets, William Lam offers insight into how secondary gains create persistent mental loops that keep you stuck. These internal maps (formed in childhood and reinforced by experience) trade success for safety, love, or attention. You’ll learn how to identify these patterns, question their purpose, and use quantum thinking to rewrite your subconscious for true abundance. Plus, discover William’s simple daily practices to start reprogramming your emotional operating system now.Chapters:(00:00) Introduction(03:51) Symptoms vs. Root Causes(07:41) Secondary Gain as Loop Fuel(10:00) Business Sabotage for Validation(12:55) Asking the Right Questions: What Do I Gain?(14:46) Nightly Reprogramming and Abundance Thinking(17:54) People Pleasing, Guilt, and Unconscious PayoffsLearn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Most people don’t fail because they lack discipline or resources, they fail because their subconscious needs them to. In this episode of Brokers of Secrets, William Lam exposes the hidden psychology of secondary gain, the emotional payoff that keeps high achievers stuck in cycles of sabotage, such as financial struggle, illness, and relationship drama. William explains how your subconscious can trade progress for protection, creating loops that feel safe but stall growth. You’ll learn how to spot your loop, decode its emotional reward, and rewire it, turning unconscious sabotage into strategic self-mastery. Chapters:(00:00) Introduction(02:48) Grandfathers Subconscious Loop (06:14) Generational Patterns Of Self-Sabotage(09:53) Diagnosing Unconscious Loops(11:08) Emotional Needs Behind Negative Patterns(15:07) Identity-Level Sabotage (19:56) Tools For Reprogramming: Loop Quiz + SprintLearn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd

Recurring setbacks aren’t just bad luck or poor discipline, but a subconscious program running on autopilot. In this episode of Brokers of Secrets, William Lam unpacks the psychological “loop” , a hidden, recurring pattern that drives cycles of success followed by collapse across all aspects of life. These loops are not random. They are encoded into your unconscious through early childhood imprinting, social conditioning, and generational trauma. Without realizing it, most people repeat the same emotional cycles such as overworking only to burn out or attracting the same toxic partners, but there is a way out. William reveals how to diagnose your personal loop, decode the secondary emotional gains behind it, and reprogram your subconscious mind from a win/lose or pain/pleasure cycle into a “win or win more” reality. He introduces two powerful tools, the Loop Quiz and the 7-Day Sprint, to help you uncover your loop and permanently break free.Whether you’re an entrepreneur, a high performer, or someone ready to stop reliving the same frustrations year after year, this episode offers a transformative roadmap to reclaiming agency over your lifeChapters:(00:00) Introduction(00:49)The Success Failure Loop (02:03) Success Crash Scenarios (06:48) Relationship Loops and Toxic Patterns(20:41) Repeating Relationship Cycles Explained(25:56) The Savior Complex(27:47) Health and Fitness Motivation Loops(31:07) Awareness, Reprogramming, and Next StepsLearn more at ⁠⁠⁠⁠https://upgrd.comFollow us on Instagram at https://www.instagram.com/theupgrd