Project Distinct Podcast
Scott McKain
How do YOU stand out in today’s competitive marketplace? What does it take to sell uniquely…and serve remarkably? How can customers tell a difference between you and your competitors? “PROJECT DISTINCT with Scott McKain” reveals what it takes to soar above the crowd and dominate your market. You’ll discover the elements required to make your competition irrelevant. Subscribe and join Hall of Fame professional speaker Scott McKain daily! What if you don’t listen…and your competition does?
Episodes
Mentioned books
Apr 17, 2020 • 8min
S2 E403: Encore Episode - "Defense wins championships" - should we run our business that way?
Every sports fan knows the cliche: “Defense wins championships!” Since we also hear so many analogies relating sports to business…should we lead, sell, and serve from a defensive posture? That’s the issue that Scott McKain will…tackle…on today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 16, 2020 • 10min
S2 E402: Encore Episode - Why employees quit unexpectedly
Have you ever had a team member that you weren’t expecting to leave…quit? Have you ever left a position and your boss was surprised you were looking elsewhere? It begs the question: why do good people leave when you anticipate they’re happy with you and your organization? Today’s PROJECT DISTINCT will look at why leaders are sometimes caught unaware — and, from a post by Mike Myatt on Forbes.com — reveal a few failures that many of us are guilty of committing. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 15, 2020 • 11min
S2 E401: Encore Episode - Will AI change how your team delivers the customer experience?
Artificial Intelligence (AI) is one of the hottest topics in all areas of business. Yet, as Scott McKain points out on this episode of PROJECT DISTINCT, we’d be naive to assume that AI is only going to be in the hands of organizations and not accessible to our customers, as well. Given that, how will AI change the way in which your team delivers the customer experience? And, what can we do to prepare? You’ll learn three important steps on this edition of the podcast! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 14, 2020 • 12min
S2 E400: Encore Episode - Why do customers leave you?
None of us have 100% customer retention, despite our best efforts. So, today’s PROJECT DISTINCT asks, WHY do customers leave? Scott McKain reveals some shocking statistics that could change your perspective on customer erosion — so you can fix the problem and retain more customers! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 13, 2020 • 7min
S2 E399: Encore Episode - Thoughts on Memorial Day, change, and growth
Today’s episode of PROJECT DISTINCT is a message from Scott McKain that reflects on Memorial Day being observed today in the United States — and what it means to changing times and our growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 12, 2020 • 13min
S2 E398: Encore Episode - 7 needs work should fulfill
Scott McKain’s great friend, Skip Prichard (http://SkipPrichard.com) recently interviewed the author of a new book who claims, "most workplaces are unfit for human life.” On today’s PROJECT DISTINCT, we’ll take a look at why that’s the case, why it’s critical for you and your organization to fix, and how to accomplish this critical task. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 11, 2020 • 13min
S2 E397: Encore Episode - Why someone would never work in customer service again
For those of us who make a living working on the customer experience, for a team member to totally reject that effort is sometimes hard to understand. On today’s PROJECT DISTINCT, Scott McKain looks at five reasons your colleagues may literally hate working in customer service - and what you can do as a leader to help them become better employees…and your organization deliver a higher level of experience. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 10, 2020 • 8min
S2 E396: Encore Episode - The one quality all good leaders have in common
Through his personal experience, Scott McKain has learned that all good leaders have a particular trait in common. And, a recent article in Harvard Business Review suggests that research displays this quality as a requirement for effective and improving leadership. Learn what it is on today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 9, 2020 • 11min
S2 E395: Encore Episode - The type of service customers value
What if a particular type of service could improve customer satisfaction anywhere from 33% to 73%? Would you be willing to give it a try? Would it make sense to invest in doing what it takes to make customers so pleased that they repeat their business and refer you to their friends and colleagues? On today’s PROJECT DISTINCT, Scott McKain will reveal the latest research that determined exactly what type of service that almost 80% of customers said that they prefer. Learn more about your ad choices. Visit megaphone.fm/adchoices
Apr 8, 2020 • 15min
S2 E394: Encore Episode - The difference between customer service and customer experience
It seems as though the terms “customer service” and “customer experience” are frequently used interchangeably. Should they be? Or, are there critical differences between the two terms — especially in how you deliver them to YOUR customers? On today’s PROJECT DISTINCT, Scott McKain discusses why they aren’t the same — and what you need to understand…and the action you need to take…to engage your customers with BOTH “service” and “experience.” Learn more about your ad choices. Visit megaphone.fm/adchoices
