Project Distinct Podcast

On yesterday’s episode, Scott McKain discussed the problems that organizations and professionals create when they focus obsessively on their products and not on their customers. Today’s PROJECT DISTINCT discusses an all-important step: a customer focus in every phase of your business. Whether you’re a solopreneur or in a large corporation, this message can play an important insight for your success! Learn more about your ad choices. Visit megaphone.fm/adchoices

You’ve probably had it happen to you — a sales professional that tells you more about the product than you want to know, while ignoring your needs. Why does that happen? Why do we often fall into the same trap with our customers? That’s the topic of today’s PROJECT DISTINCT with Scott McKain. We’ll take a look at the two major reasons that we often are so focused on our products that we don’t center our approach on our customers. It’s a revealing insight for you on today’s episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

Following up on yesterday’s episode, Scott McKain dives deeper into the importance of storytelling, why you can never start as the hero, and why it’s so critical that you tell the story of your company, department, or team. In fact — you should be telling YOUR personal or professional story, too! That’s the subject for today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices

What’s the most important skill a business or professional can possess in the 21st Century? The ability to tell stories, according to “The Futurist” journal. Do you identify more with the airline started by two guys in a bar writing on a cocktail napkin — or a conglomeration of smaller brands you don’t remember with no narrative that’s told? Learn the importance of your story from Scott McKain on today’s PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices

On today’s PROJECT DISTINCT, Scott McKain reports on a new study by FreshBooks (https://www.freshbooks.com/press/annualreport) on the latest trends in small business ownership. Who does better — those entrepreneurs with…or without…a college degree? Who does better…those with or without multiple streams of income? All that and more on today’s episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

In a recent conversation with an Australian businessman, Scott McKain was surprised to learn of an American-based company that is rapidly losing marketshare. “They forgot who they are,” was the reason offered by the business leader. On today’s PROJECT DISTINCT, Scott discusses the importance of clarity — and why it’s critical to deliver to customers what they expect that we are…even as we grow and change for their benefit. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every human being has made a mistake of some kind. Yet, some handle them well and turn them into learning experiences, others deny, delay, and — even worse — never let it go. Today’s PROJECT DISTINCT with Scott McKain looks at what you should do after you’ve made a mistake to ensure that you not only learn from your mistake, but grow from it to help create distinction. Learn more about your ad choices. Visit megaphone.fm/adchoices

We know that we’re more profitable and productive when our teams are engaged in their work. So, how do we hire and keep engaged employees? Today from Hong Kong, Scott McKain shows two different approaches — and provides insight on why one way is superior to the other. Which one describes your efforts? It’s today’s episode on PROJECT DISTINCT. Learn more about your ad choices. Visit megaphone.fm/adchoices

While working on the road this week, Scott McKain attended a rugby tournament — Hong Kong Sevens. A special version of the game of rugby — of which Scott freely admits he knows nothing about — gave him ideas for three specific steps we can take to make our businesses stand out: 1) Make your efforts smaller and more intensive; 2) Make it faster for your customer; 3) Make it more compelling to do business with you. It’s the formula that attracts tens of thousands of fans to the Sevens tournaments from around the world. It's today’s episode of PROJECT DISTINCT! Learn more about your ad choices. Visit megaphone.fm/adchoices

One of the world’s largest annual sporting events was recently held — although it’s technical classified as “sports entertainment.” It’s Wrestlemania! If you are a WWE fan — and especially if you aren’t — here are three serious business lessons that you can learn from the success of Wrestlemania 2019. It’s a “no hold barred” edition of PROJECT DISTINCT from the man in that corner, Scott McKain! Learn more about your ad choices. Visit megaphone.fm/adchoices