The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Let’s talk about a myth that’s been disguising itself as social media advice: The more you post, the faster you’ll grow on social media.  I’m here to tell you it’s not true. The numbers don’t support posting 10 times a day as a fast track to social media success.  Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on social.  Let’s talk about the three main ways I use to help my clients and my biz grow without falling for the content overload myth. In this episode of the podcast, I talk about:  Time-focused vs Output-focused content strategy Creating an experience with your content The true nature of social media Favorite Starbucks order type of relationships Finding non-competitor collaborators What to do before you start running ads …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/277 

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense.  As brands, we see everyone else having fun, so why can’t we join in? Does our content have to be all about business? It’s easy to think that trends are all about hopping on a bandwagon and have no real value, but it’s so much more than that, especially for business owners.  In today’s episode, let’s talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for. So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you. In this episode of the podcast, I talk about:  Pre-social media trend chasing The decentralization of content creation The new rules for trending content Why trends have a shorter life expectancy The secret ingredient that makes a trend a trend How to know if jumping on a trend is right for your business The danger of going all-in on trending content …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276 

It’s official! I’m leaving X (formerly known as Twitter) behind, and I’m not looking back! Twitter has such a special place in my heart. It’s where I used to spend tons of time scrolling through the tea and topics around my interests. It’s even where I met my first business mentor.  But sometimes, hanging on to the memories of the good times can’t overshadow just how bad things are today.  And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over.  While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform.  In this episode of the podcast, I talk about:  Elon Musk’s flipflop decision making The facts behind why X is terrible My strong opinion of why X is terrible How X is impacting marketers for the worse The “promised” future of X The Big Brands who are leaving X behind …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275 

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel.  Whether intentional or not, everybody has a funnel on social media—it’s just that some work a lot better than others.  So, to make sure your funnel is doing exactly what it’s supposed to do for your business, in this episode, we’re dissecting the four stages of your sales funnel. Learn how to diagnose your problems, create better offers, and create content that gets you seen and converts your lurkers into customers. In this episode of the podcast, I talk about:  Why you only see one piece of the funnel Why your sales funnel is like dating The four stages of your social media sales funnel Why feelings are the worst metric What a divorce coach client taught me about metrics My #1 conversion spots on social media …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/274

The days of copying and pasting content from one platform to another are long gone. If this is true (and trust me, the results don’t lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating?  Don’t worry, this isn’t the end of repurposing content.  It’s the beginning of a thrift store content strategy that will help you maximize the life of your content without stressing you out as you try to please Mr. Al on every social media platform.  Listen in and learn why mixing the kind of content you love creating with a digital brain strategy is the most sustainable and realistic way for you to stay consistent on social media without falling victim to content creation burnout.  In this episode of the podcast, I talk about:  Why you have to start with research Tweaking the core ideas of a post for different platforms Batching content with trends in mind The source of my content repurposing Achieving a TV commercial effect with your content marketing strategy How the digital brain can change your relationship with social media …And More!   This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/273   

As introverts, the idea of putting yourself out there on social media can feel overwhelming.  But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there.  Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of online marketing. Then, we dive into the challenges of trying to mimic the big personalities we see in the online space and why choosing authenticity is a more realistic and sustainable way to be present online.  Tara believes, and I agree 1000%, that there is power in finding platforms that work best for you because that is where you can protect your peace while growing an online business. If you're an introvert looking for tips on marketing your business without feeling drained, this episode is for you. In this episode of the podcast, we talk about:  Challenges introverts face on social media Pressure to transform into an extrovert on social media Struggles with curating your feed The fear of unfollowing and the pressure to reciprocate Why Tara left Instagram and isn’t looking back Strategies that align with your introverted nature And so much more!   This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat   About the Guest: Tara Reid has been a multi-passionate online entrepreneur for 17 years. She loves helping other introverts learn how to use their strengths and show up authentically when marketing their business. Tara is also the host of the annual Introvertpreneur virtual summit and Introvertpreneur podcast. Website: https://thetarareid.com   Introvertpreneur Podcast: https://thetarareid.com/podcast  LinkedIn: https://www.linkedin.com/in/tara-reid-marketing  Facebook: https://www.facebook.com/TheIntrovertCoach  Threads: https://www.threads.net/@introvertcoach   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/272 

From Halloween to New Year’s, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It’s the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family. But here’s the thing. It’s not all about the warm fuzzy and much-needed rest the holidays bring.  This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to reach your year-end revenue goals!  Join me in this episode and learn the holiday sales season strategy that will have your customers running to you for a holiday shopping spree.  With the right mix of connection and promotion (and a head start), you’ll be on track to help your biz reap the biggest gifts possible this holiday sales season.  In this episode of the podcast, I talk about:  When the holiday selling season really begins Adding value all year long (not just the holidays) Why selling is only the tip of the iceberg New strategies your holiday offers Why the holidays are perfect for before and after Thinking bigger than major holidays Connecting before selling …And More! Grab your free Holiday Social Media Strategy Guide: https://onlinedrea.com/holiday   This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/271

These social platforms ain’t loyal, so why should you? I always recommend getting started on one platform, but if you’re ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week’s episode.  I’m sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing strategy.  Listen to my story and learn how a platform agnostic approach to social media can increase your reach, grow your audience, and increase your revenue.  In this episode of the podcast, I talk about:  My first experience with TikTok What it means to be platform agnostic Why all traffic isn’t good traffic (client story) My 5 reasons for being platform agnostic The best platform to get started on Why multichannel marketing is the key to your next level of growth …And More!   This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/270 

Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating the hectic world of social media. Join me as I sit down for a live strategy session with the inspiring Becky Mollenkamp and dive deep into the unfiltered realities of launching her new podcast, Feminist Founders.  From the euphoria of new beginnings to the candid, vulnerable moments of self-doubt – it's all here. Becky opens up about her launch plans, the challenges she faces in presenting herself on social media, and the dreams she envisions for her brand. Together, we peel back layers to find genuine strategies that align with her unique voice and a plan to launch and grow her podcast. In this episode of the podcast, we talk about:  The pressure of being entertaining on social media Becky’s new Podcast, Feminist Founders Becky’s reason for NOT creating a separate social account for the podcast Prelaunch and launch strategies The freedom that repurposing content provides How to simplify your next launch plan And so much more!   This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat   About the Guest: Becky Mollenkamp is an accountability coach for founders who want to reach big goals without burning out. She helps her clients reclaim their time without sacrificing success. She's also the host of the upcoming Feminist Founders podcast, launching Sept. 13th, which will feature interviews with business owners who want to build a more equitable world through entrepreneurship. Website: https://beckymollenkamp.com   Feminist Founders Podcast: https://beckymollenkamp.com/podcast / https://feministfounderspodcast.com  / https://feministfounderspod.com  TikTok: https://www.tiktok.com/@beckymollenkamp Instagram: https://www.instagram.com/beckymollenkamp/  LinkedIn: https://www.linkedin.com/in/beckymollenkamp/ YouTube: https://youtube.com/c/beckymollenkamp Twitter: https://twitter.com/beckymollenkamp   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/269 

Let’s go behind the scenes and hear the story of creating an unconventional leadership retreat. The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat. Listen in as I unveil the surprises planned for this retreat, as well as the strategies behind marketing and selling event tickets, in case you take up the mantle and host a retreat of your own.  Discover the magic of this retreat, the incredible offerings of Niagara on the Lake, and the high-level conversations that will shape this unique event–and the future of your business! In this episode of the podcast, I talk about:  The origin of the retreat (back to 2017) My marketing strategy and what I would do differently Why the retreat is NOT for new biz owners Valuing conversation over speeches and sales pitches The announcement of three huge surprises Why the Pillar and Post was destined to be the venue …And More!   This Episode Was Made Possible By: The Savvy Social Retreat The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers. Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/268