The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many. Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode. Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you're expected to do as a business owner. In this episode of the podcast, we talk about: Recruiting opportunities for everyone to thrive Starting with people to people DEI Bat Signals Staying connected to your core values Not becoming a fictional character Social Media as community service Is social media replacing social interaction? Her 1:1 LinkedIn Connection Strategy …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com About the Guest Forbes Magazine describes Deanna Singh as, "A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society." Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change. Website: https://www.upliftingimpact.com/ LinkedIn: http://linkedin.com/in/deannasingh Facebook: https://business.facebook.com/purposefulhustle Instagram: https://www.instagram.com/deannasingh1/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239

The best communities are those where people feel safe enough to be themselves. As leaders in your business, it's your job to create those spaces for your team and yourself. I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you. In this solo episode, I'm an open book! I'm sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it's time for you to find your voice and live your values out loud in your business. In this episode of the podcast, I talk about: Not rocking the boat Avoiding the hard conversations Why what you don't say matters Why your company needs a diversity policy The social media mirror Creating safe places at work Showcasing your belief system online Baby steps to becoming more accessible How Brené Brown helped me become a vulnerable leader …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Savvy Social Retreat You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023. This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Professional stylist and LinkedIn Branding Expert all wrapped into one. I want y'all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn't find her through a recommendation. I found her on social media. I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities. In this episode of the podcast, we talk about: Turning her focus from Instagram to LinkedIn The mindset of professional women on LinkedIn Gaining a deeper understanding of your target audience Why she's all in on video on LinkedIn The power of consistency with your audience Renée's LinkedIn Content Strategy …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin About the Guest Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style. Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let's Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey. Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it's a game-changer. Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world. She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows. Website: https://letsgetdressednow.com/ LinkedIn: https://www.linkedin.com/in/reneelindo/ Instagram: https://www.instagram.com/letsgetdressednow TikTok: https://www.tiktok.com/@letsgetdressednow Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Not the biggest fan of social media, but you know it's almost necessary to grow your business? You're in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community. In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn't her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn. In this episode of the podcast, we talk about: Connections through storytelling Why cold outreach is best on LinkedIn Sending DMs without being annoying Relationship-Driven Sales Why LinkedIn is perfect for introverts Why Shannon spends an hour a day on LinkedIn How to format your story posts for greater reach …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin About the Guest Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people. Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come. Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small. Website: https://readytorebelle.com/ Instagram: https://www.instagram.com/readytorebelle/ LinkedIn: https://www.linkedin.com/in/shannonsiriano/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236

Tired of other social platforms turning into TikTok? Well, there's still one platform that's super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn! LinkedIn is primed to pop off in 2023, so if you're a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform. In this episode of the podcast, I talk about: The amazing results my clients are getting Less energy, more ROI The 80/20 social media rule for businesses Why messaging is best on LinkedIn Yes! You can be vulnerable on LinkedIn LinkedIn's new creator focus TikTok's influence on LinkedIn Post and ghost 2023 trends on LinkedIn LinkedIn Jumpstart Challenge …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus. Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise. In this episode of the podcast, I talk about: Trend Culture Billboard Megaphone Marketing My book club besties The opposite of community Your hidden limited belief Connecting with no strings attached The Savvy Social Retreat The true end of the sales funnel My biggest goal for 2023 …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234

On this episode of The Savvy Social Podcast, I'm sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn. So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive. In this episode of the podcast, we talk about: Why content on LinkedIn has legs The FIRST thing to think about before you post on LinkedIn Choosing clarity over clever Treating LinkedIn like a search engine Revenue vs. Reactions My Big Five Social Media Content Pillars Time limits for content creation …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Annie Franceschi, host of Branding with Friends Podcast Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding Website: https://www.brandingwithfriends.com/ Follow Annie Franceschi on social media: Facebook: https://facebook.com/greateststorycreative LinkedIn: https://linkedin.com/in/anniefranceschi Instagram: https://instagram.com/annie.franceschi Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

On this episode of The Savvy Social Podcast, I'm sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn't have to be your whole life. In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm. In this episode of the podcast, we talk about: Why outsourcing is business growth's best friend Sharing everything to sharing nothing Setting hard social media boundaries Social media ghostwriters My digital detox Connection vs. Conversion Content …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Teachable & Jonah Cohen, host of Spotlight by Teachable series Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea Create your online course with Teachable: https://onlinedrea.com/teachable Follow Teachable on social media: Instagram: https://www.instagram.com/teachable/ YouTube: https://www.youtube.com/teachablehq Facebook: https://www.facebook.com/teachableHQ/ TikTok: https://www.tiktok.com/@teachable.com Twitter: https://twitter.com/teachable/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

Tara McMullin, host of the What Works Podcast and author of 'What Works?,' joins to share her insights on the balance between relationship-building and effective marketing. She discusses the nuances of audience engagement versus customer attraction and the importance of authenticity in social media. Tara emphasizes the emotional connections in branding and offers practical advice for small business owners. Listeners will learn how to leverage social media as a genuine tool for growth without needing to be experts.

On this episode of The Savvy Social Podcast, I'm sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms. From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media! In this episode of the podcast, we talk about: What Marriot got wrong about Social Media in 2013 The ever-changing tide of social media Why I'm a social media dinosaur The content platforms love to reward Social Media as a search engine The social media comparison game …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Emily Thompson, host of Being Boss Podcast Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022 Website: https://beingboss.club/ Follow Emily on social media: Instagram: https://www.instagram.com/beingbossclub/ YouTube: https://www.youtube.com/c/beingboss Twitter: https://twitter.com/beingbossclub Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230