The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community. Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus. Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise. In this episode of the podcast, I talk about: Trend Culture Billboard Megaphone Marketing My book club besties The opposite of community Your hidden limited belief Connecting with no strings attached The Savvy Social Retreat The true end of the sales funnel My biggest goal for 2023 …And More! This Episode Was Made Possible By: Social Media Starter Kit Free Course The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free 2023 LinkedIn Jumpstart Challenge The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023. This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234

On this episode of The Savvy Social Podcast, I'm sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi. This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn. So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive. In this episode of the podcast, we talk about: Why content on LinkedIn has legs The FIRST thing to think about before you post on LinkedIn Choosing clarity over clever Treating LinkedIn like a search engine Revenue vs. Reactions My Big Five Social Media Content Pillars Time limits for content creation …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Annie Franceschi, host of Branding with Friends Podcast Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding Website: https://www.brandingwithfriends.com/ Follow Annie Franceschi on social media: Facebook: https://facebook.com/greateststorycreative LinkedIn: https://linkedin.com/in/anniefranceschi Instagram: https://instagram.com/annie.franceschi Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

On this episode of The Savvy Social Podcast, I'm sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn't have to be your whole life. In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm. In this episode of the podcast, we talk about: Why outsourcing is business growth's best friend Sharing everything to sharing nothing Setting hard social media boundaries Social media ghostwriters My digital detox Connection vs. Conversion Content …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Teachable & Jonah Cohen, host of Spotlight by Teachable series Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea Create your online course with Teachable: https://onlinedrea.com/teachable Follow Teachable on social media: Instagram: https://www.instagram.com/teachable/ YouTube: https://www.youtube.com/teachablehq Facebook: https://www.facebook.com/teachableHQ/ TikTok: https://www.tiktok.com/@teachable.com Twitter: https://twitter.com/teachable/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

Tara McMullin, host of the What Works Podcast and author of 'What Works?,' joins to share her insights on the balance between relationship-building and effective marketing. She discusses the nuances of audience engagement versus customer attraction and the importance of authenticity in social media. Tara emphasizes the emotional connections in branding and offers practical advice for small business owners. Listeners will learn how to leverage social media as a genuine tool for growth without needing to be experts.

On this episode of The Savvy Social Podcast, I'm sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms. From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media! In this episode of the podcast, we talk about: What Marriot got wrong about Social Media in 2013 The ever-changing tide of social media Why I'm a social media dinosaur The content platforms love to reward Social Media as a search engine The social media comparison game …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Special thanks to: Emily Thompson, host of Being Boss Podcast Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022 Website: https://beingboss.club/ Follow Emily on social media: Instagram: https://www.instagram.com/beingbossclub/ YouTube: https://www.youtube.com/c/beingboss Twitter: https://twitter.com/beingbossclub Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230

There's a new app on the block, and it's looking to bring real authenticity back to social media. I'm talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers. I've done my research and tested out the app for the past few months, so now I'm ready to report back and tell you if it's worth your time, especially as a tool to grow your business. Check out what I learned about the fastest-growing social media apps on the market. In this episode of the podcast, I talk about: Living life without filters Why their warning made me smile BeReal's Innovative Notification Approach Why BeReal isn't for influencers Chipotle's BeReal Experiment What Gen Z gets right about social media How biz owners can benefit from BeReal My likes & dislikes about the BeReal Why BeReal is a complementary strategy The future of BeReal …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

If you've been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont. As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she's now sharing with all the Savvy Social listeners. In this episode of the podcast, we talk about: Stephanie's solution to doing ALL the marketing things herself Why she let her RD License expire after 12 years The Un-Profitable In-Person Workshop Model The power of patience during a Rebrand Being grateful for support The challenge of slow growth The value of spending money on full-time staff The Watchers vs. Connectors Why online programs are like snowflakes …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs. Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world. Website: www.theleveragedpractice.com Social media: @theleveragedpractice Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228

It's that time of year when I come to you in full That's So Raven Mode and share my bold but fully informed 2023 predictions for social media! These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business. So listen to today's episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing. In this episode of the podcast, I talk about: Why it might be time to hop on the trend train Strategies & Tactics 101 The 2023 Social Slowdown The influence of TikTok My (almost) failed predictions over the last three years My on-the-nose predictions over the last three years How Gen Z is using social media My Big 5 Predictions For 2023 My word for 2023 …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show? The shift happens when you stop choosing between an audience or a community and realize you need both. Listen to this week's episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business. In this episode of the podcast, I talk about: Why audiences are overrated Why communities are more important The TRUE definition of community The weird world of rewarding hate on social media How cancel culture impacts community growth Why social media audiences are here for the show Megaphones vs. Sewing Circles My challenge to ALL online community leaders The Realness Factor (do you have it?) The struggle to automate personal connections …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226

So you've made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality. This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I'm easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren't the one writing, designing, and creating your content strategy. In this episode of the podcast, I talk about: Not skipping to part three of the process Why client intake is key How to avoid disappointment in the outsourcing process Why I love LastPass Premium The most time-consuming area of social media The World Famous OnlineDrea Copy Stalking Process What to do when your client's voice isn't clear Why copying one post to all platforms is so 2017 How to hand off and be hands off Why reporting breaks bad cycles …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225 Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/