The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Tara McMullin, host of the What Works Podcast and author of 'What Works?,' joins to share her insights on the balance between relationship-building and effective marketing. She discusses the nuances of audience engagement versus customer attraction and the importance of authenticity in social media. Tara emphasizes the emotional connections in branding and offers practical advice for small business owners. Listeners will learn how to leverage social media as a genuine tool for growth without needing to be experts.

On this episode of The Savvy Social Podcast, I’m sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms.  From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media!  In this episode of the podcast, we talk about:  What Marriot got wrong about Social Media in 2013 The ever-changing tide of social media Why I’m a social media dinosaur The content platforms love to reward Social Media as a search engine The social media comparison game …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free   Special thanks to: Emily Thompson, host of Being Boss Podcast Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022 Website: https://beingboss.club/ Follow Emily on social media: Instagram: https://www.instagram.com/beingbossclub/ YouTube: https://www.youtube.com/c/beingboss  Twitter: https://twitter.com/beingbossclub   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230

There’s a new app on the block, and it’s looking to bring real authenticity back to social media. I’m talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers.   I’ve done my research and tested out the app for the past few months, so now I’m ready to report back and tell you if it’s worth your time, especially as a tool to grow your business. Check out what I learned about the fastest-growing social media apps on the market. In this episode of the podcast, I talk about:  Living life without filters Why their warning made me smile BeReal’s Innovative Notification Approach Why BeReal isn’t for influencers Chipotle’s BeReal Experiment What Gen Z gets right about social media How biz owners can benefit from BeReal My likes & dislikes about the BeReal Why BeReal is a complementary strategy The future of BeReal …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

If you’ve been putting off launching your online program, this episode is a sign that the time is now! I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont.  As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she’s now sharing with all the Savvy Social listeners. In this episode of the podcast, we talk about:  Stephanie’s solution to doing ALL the marketing things herself Why she let her RD License expire after 12 years The Un-Profitable In-Person Workshop Model The power of patience during a Rebrand Being grateful for support The challenge of slow growth The value of spending money on full-time staff The Watchers vs. Connectors Why online programs are like snowflakes …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   About the Guest Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs.  Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world. Website: www.theleveragedpractice.com Social media: @theleveragedpractice   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228

It’s that time of year when I come to you in full That’s So Raven Mode and share my bold but fully informed 2023 predictions for social media!  These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business.  So listen to today’s episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing. In this episode of the podcast, I talk about:  Why it might be time to hop on the trend train Strategies & Tactics 101 The 2023 Social Slowdown The influence of TikTok My (almost) failed predictions over the last three years My on-the-nose predictions over the last three years How Gen Z is using social media My Big 5 Predictions For 2023 My word for 2023 …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show?  The shift happens when you stop choosing between an audience or a community and realize you need both.  Listen to this week’s episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business. In this episode of the podcast, I talk about:  Why audiences are overrated Why communities are more important The TRUE definition of community The weird world of rewarding hate on social media How cancel culture impacts community growth Why social media audiences are here for the show Megaphones vs. Sewing Circles My challenge to ALL online community leaders The Realness Factor (do you have it?) The struggle to automate personal connections …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226

So you’ve made a decision on who to hire to manage your social media presence. Now, the real work begins. Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality.  This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I’m easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren’t the one writing, designing, and creating your content strategy.  In this episode of the podcast, I talk about:  Not skipping to part three of the process Why client intake is key How to avoid disappointment in the outsourcing process Why I love LastPass Premium The most time-consuming area of social media The World Famous OnlineDrea Copy Stalking Process What to do when your client’s voice isn’t clear Why copying one post to all platforms is so 2017 How to hand off and be hands off Why reporting breaks bad cycles …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225   Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Whether it’s an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team. In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire. Last episode you prepared your business to bring in someone new, now it’s time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own.  In this episode of the podcast, I talk about:  The vulnerable nature of handing over your social media accounts In-house vs. Outsourced support Why VAs are the Jack and Jill of all trades Doers vs. Strategists and how to choose who’s right for you Hiring Agency Dream Teams Knowing what you can’t afford Budgeting your money and time Asking all the right questions in the interview Why I rely on job posts and not Facebook Groups for new talent Company Values as a magnet and repellent …And More!   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224   Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it’s important to get your house in order before you invite someone new to be the caretaker of your social media property. Handing over your social media management is not an expense, it’s an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.   Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn’t that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it. In this episode of the podcast, I talk about:  How to know when you’re ready to hire social media support What to do before you hire social media support The challenges that come with outsourcing your social media Why using social media is like eating junk food Diagnosing social media’s role in your business The Kardashian Effect Creating your Digital Brain The one question every business needs to answer about social media The All Powerful Funnel …And More! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223   Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon. One of the best places to add this trend to your life is in your marketing strategy. It’s time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely. Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don’t, who will? Listen in as I break down the truth behind quiet quitting (I’m a big fan) and how it can completely change how you approach your business and life.  In this episode of the podcast, I talk about:  Why I’m a huge fan of quiet quitting What quiet quitting really means (it has nothing to do with quitting your job) What quiet quitting really isn’t (it’s not about laziness or hustling) The Pandemic Reset Why doing more is not the secret to a successful marketing pivot Avoiding Long-term Start-Up Hustle Mode The risk of NOT setting better boundaries What you add to your biz when you quiet quit The downside of quiet quitting your marketing   This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222