

Nonprofit CourageLab
Julie Ordoñez
Julie Ordoñez is a major gifts coach, fundraiser, and founder of CourageLab, a 6-month major gifts training program for nonprofit founders, EDs, and fundraisers to raise 6-figures in 6 months in just 1-2 hours a week without grants or a gala. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.
Episodes
Mentioned books

Sep 19, 2022 • 28min
Raise a $10k Gift With One Email
In this episode, I’m going to talk about my CourageLab process and help you decide if it’s the right fit for you. CourageLab is a 6-week program for major gifts training.In CourageLab, you’ll learn:How to identify the right donorsHow to get meetings with those donorsHow to ask them for moreOverall strategy for major giftsAccountability and mindset coachingCourageLab may be right for you if you have donors who are giving a thousand dollars or more per year and you know they could give much more. If you can admit that fear holds you back and you want to expand your impact and you’re ready to create a new relationship with fundraising.Imagine enjoying fundraising. Imagine making one phone call and getting a $10k gift. Imagine a simple system. Imagine being able to identify the best ROI opportunities. In order to grow, you need to become someone new; someone more courageous. You need to invest in yourself. If the budget is small, and fear keeps you small, you’ll never grow.My program promise is that you will raise a $10k gift in 6 weeks or less, or your money back. I can make a bold claim like that because I have helped dozens of leaders do exactly that. The fall cohort is open now!If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Sep 12, 2022 • 18min
How To Build Strong Relationships With Donors
Fundraising that survives economic downturn and recession comes from a strong relationship with your donors. If you know them, and they know you, they will stick by you.Here are the critical ways to build strong relationships with your donors:Get personal. Share about your life, even if it has nothing whatsoever to do with your mission.Ask powerful questions. Ask them why they give and you may find a much deeper connection with them.Pick up the phone. Why are we so afraid of the phone? Just 2 minutes can accelerate your relationship.Follow up. Not just about gifts and programs, but about things that your donors have shared with you. People want to be connected to you. It’s okay to get to know your donors and create these strong connections with them.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Sep 5, 2022 • 20min
Million Dollar Strategy
What does it take to raise a million dollars? If you’re struggling, it’s not for lack of work ethic. In this episode I’ll cover the 3 keys to a million dollar strategy.You need impossible goals. If your goals are tiny, they inspire tiny gifts. Impossible goals force us to think bigger and get more creative.Prioritize meaningful fundraising activities. Don’t organize events that aren’t relevant to your people, just because you saw it being successful somewhere else. What is an activity that will bring your donors closer together, closer to your mission, and closer to your team?Create an ownership culture. Stop pretending that you don’t have time if the reality is that you’re afraid. Once you own your attitude, you can change it. Control the controllables, and that includes yourself.What impossible goals are you going to set today? How can you take greater ownership of the results you get (or don’t get)?If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 26, 2022 • 17min
What’s Stopping You From 7-figure Gifts
Courage isn’t a feeling; it’s a muscle. Courage is feeling the fear and doing the thing anyway. It’s a skill you develop by doing more of what you’re afraid to do.In my CourageLab framework, we build courage in these ways:Build an attitude of abundance. Believe that your donors can give more. Rather than looking for evidence that they are maxed out, look for evidence that they are on your team.Humble yourself. Be willing to experience any emotion and work through it. What are you willing to do that is so uncomfortable but you know is necessary to raise more money?Own your genius. Delegate everything you don’t have to be doing and spend your energy on what really matters.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 19, 2022 • 12min
3 Keys to Major Gifts Success
My CourageLab program focuses on 3 major components to help you become a world class fundraiser and build a strong major gifts program.Courage: Humility that is fully developed looks like courage. It takes courage to have boundaries, to receive help, and ask for gifts. Being an exemplary leader takes guts.Strategy: Learn how to structure your time and which donors to focus on. As an executive, focus on the people you enjoy, maybe the top 20 donors and start there.Relationships: Build authentic relationships with your donors. Ask powerful questions, then genuinely listen with curiosity.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 19, 2022 • 21min
Build A Culture of Generosity
Who you are determines what you do. If your strategy doesn’t line up with who you are, it won’t work. Developing a culture of generosity IS your strategy. When generosity is rampant in your organization, it comes naturally to everyone involved. There are 5 keys to building a culture of generosity:An attitude of abundanceHumilityFocus on people and relationshipsCommunication - both of frequency and qualityTaking ownershipWhatever you celebrate, you will see more of.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 19, 2022 • 14min
Challenge The Status Quo
When it comes to major gifts fundraising, we talk a lot about renewing gifts, usually to the same amount that was given last year. How do you move beyond the same $25k year after year and grow exponentially? It takes a lot of courage to challenge donors to step up in new, big ways.The goal has to be to uncover the passion within your donors and the impact that they desire to see, then leading them to extraordinary generosity.Try it out with a donor you’re close to. They might just say yes, or surprise you with an innovative solution. It’s not because you’re greedy. You don’t care only about money. It’s time to lead from the front with power, with courage, and with generosity. You cannot ask them to go where you aren’t willing to.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 19, 2022 • 13min
Redefine Humility
Welcome back! In this episode I want to talk about how to change what you believe about your donors and yourself. There’s an attitude in the nonprofit sector that borders on martyrdom. We tend to believe that no one else cares as much as we do, that rich people are greedy, and that we are the heroes because we work for pennies for what we believe in.In reality, humility, when fully developed, looks like courage. Asking our donors for more means that we are willing to sacrifice our image and our comfort level for the cause. A humble leader doesn’t burn themselves out.You can choose to believe that there are people who are all in, who are willing to sacrifice just as much as you, and they will step up. If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 19, 2022 • 12min
Get Real About What You Need
We’ve all been there. Someone mentions in passing that they love your work and they’d love to help, they’ve shared on social media or come to an event, and you, being the nice person you are, thank them for being there and being supportive, even though what you really need is their monetary contribution.We have to stop accepting scraps and being grateful for that. Be ready at any moment to ask them to help in a way you actually need. Let’s be real, awareness doesn’t pay the bills. If your budget was fully funded would you talk about raising awareness? Nope.Part of why you haven’t gotten your revenue to where it needs to be is because you may struggle to receive help from people who have offered it. What if you went back to everyone who has offered help in the last 12 months? Authentic relationships with your donors are built on honesty and trust. Start telling people what you need.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production

Aug 19, 2022 • 19min
Courage Is the Catalyst
I started this podcast because fundraisers everywhere are terrified to do their jobs. There was a gap in helpers for dealing with the fear that comes with asking people for money. Our lack of courage is stopping us from changing our communities faster.In order to change the world, we have to develop our personal courage. We put our comfort before the mission all the time. That’s why our organizations stay small.My CourageLab is really a lab. Let’s try some things out, experiment, and learn from each other. I want to help you raise your courage so you can have a greater impact.If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production


