Software Process and Measurement Cast

SPaMCAST 834 features our essay titled Battling The Walls Of Denial. The essay begins: One of the problems change agents face is promoting change when individuals, teams, and even organizations fail to recognize how their behavior hurts them and therefore don’t see the need for change. In these circumstances, you often hear fatalistic rationalizations such as, “This is just how we always do it.” Or the equally problematic, “You just don’t understand; we are special.”  Just running away is not the only option.  We also have a visit from Jon M. Quigley (https://valuetransform.com/) and his Alpha and Omega of Product Development.  Master Work Intake! Mastering Work Intake by and myself is your path to addressing IT’s nasty, dirty little secret…poor work intake. Simply put if you don’t control work intake IT CONTROLS YOU!  Buy a copy and begin to control the flow of work for your team and organization.  Order a copy of the book from JRoss Publishing -  or via Amazon -     Re-read Saturday News The first concept that struck me while reading Chapter 8 of (buy a copy and read along) was the idea of the reification fallacy, also known as the fallacy of misplaced concreteness.  Catch on all of the entries in the re-read of  (buy a copy and read along)   Week 1: Week 2:    Week 3: Week 4: Week 5: Week 6: Week 7: Week 8: Week 9: Next SPaMCAST  SPaMCAST 835 features our conversation with Elizabeth Bieniek. We will discuss her new book, Cake on Tuesday, 25 Lessons to Unlock Corporate Innovation, and explore the basics of innovation and leadership.

SPaMCAST 833 features our interview with Brian Vallelunga, founder & CEO at Doppler. Brian and I discuss the importance of managing secrets. Brian states, “Secrets are the keys to the kingdom.” Today any organization that does not secure the data they manage is asking for trouble (with a capital T)..  Brian Vallelunga is the Founder and CEO of Doppler, the first secrets management platform for developers. Doppler empowers tens of thousands of engineering and DevOps teams to seamlessly orchestrate, govern, and manage their secrets across environments at scale. Brian has been featured in Forbes 30 Under 30 and worked at improving overall safety at Uber. Social: Website:    Master Work Intake! Mastering Work Intake by and myself is your path to addressing IT’s nasty, dirty little secret…poor work intake. Simply put if you don’t control work intake IT CONTROLS YOU!  Buy a copy and begin to control the flow of work for your team and organization.  Order a copy of the book from JRoss Publishing -  or via Amazon -     Re-read Saturday News Recently, I have watched (read in the paper) the indictment of Eric Adams, mayor of NY (he resigned after I wrote this essay). While I understand that incitement and guilt are not synonymous, the words he has used in the past to define his character and his actions do not seem to be congruent. His character as defined by his actions (alleged) to a Stoic is found wanting.  This week’s chapter is all the more powerful with these current events as a backdrop.   Chapter 7 begins the third section of  (buy a copy and read along). The section title is The Discipline Of Action: How To Behave In The World. Action is the second core discipline of Stoicism. Chapter 7 is titled It’s All About Character (and Virtue). A better title might be “Hello Mr. Adam’s. Catch on all of the entries in the re-read of  (buy a copy and read along) Week 1: Week 2:    Week 3: Week 4: Week 5: Week 6: Week 7: Week 8: Next SPaMCAST  SPaMCAST 834 will feature twenty questions you can use to create work intake cognitive dissonance. Creating cognitive dissonance is important because if you can’t get people to question the status quo, you will never generate change.   We will also have a visit from Jon M. Quigley. Jon brings his Alpha and Omega of Product Development to the podcast.

SPaMCAST 832 is a later summer-early fall rerun!  In July 2019, SPaMCAST 550 premiered.  The cast included an essay titled, Intertwining Conway’s Law And Agile and an episode of the QA Corner with Jeremy Berriault.  Jeremy discussed the differences between test engineers and testers. These topics are favorites of mine, so…while I am hiking and camping I would like to reshare the core content of SPaMCAST 550 with you.  Remember all 18 years of content are available at .  We will be back next week with new programming.  Master Work Intake! Mastering Work Intake by and myself is your path to addressing IT’s most nefarious dirty little secret…poor work intake. Simply put if you don’t control work intake IT CONTROLS YOU!  Buy a copy and begin to control the flow of work for your team and organization.  Order a copy of the book from JRoss Publishing -  or via Amazon -   Next SPaMCAST  SPaMCAST 833 will feature our interview with Brian Vallelunga. Brian and I will discuss the importance of managing secrets. This will not be an episode of true spies!

SPaMCAST 831 features our essay, Cracking Groupthink - Solutions When Balancing Urgency and Importance. Issues occur when groupthink affects the balance between urgency and importance in decision-making. This leads to inefficiencies, risk aversion, and misaligned priorities. The key challenge is that groups tend to perceive urgency and importance differently from individuals, often influenced by psychological and social dynamics such as the diffusion of responsibility, conformity, and shared information bias. There are solutions!   We also have a visit from Keis Kostaqi who brings her You Are Not Alone column to the podcast.  Master Work Intake! Mastering Work Intake by and myself is your path to addressing IT’s most nefarious dirty little secret…poor work intake. Simply put if you don’t control work intake IT CONTROLS YOU!  Buy a copy and begin to control the flow of work for your team and organization.  Order a copy of the book from JRoss Publishing -  or via Amazon -   Re-read Saturday News Chapter 6 of (buy a copy and read along) is titled God or Atoms? discusses the Stoic view of God. As I have discussed this chapter with friends it becomes very easy to conflate Stoism with religion. I remind myself in these scenarios that Stoicism is not a religion. At a high level, the difference is that philosophy seeks to understand and question while religion often provides answers and a framework for belief and practice. The difference and the interrelationship are stark.  Week 1:  Week 2:    Week 3: Week 4: Week 5: Week 6: Week 7: God or Atoms? Next SPaMCAST  SPaMCAST 832 is a rerun of SPaMCAST 550 (I will be hiking in the Appalachian Mountains). This cast features our essay titled, Intertwining Conway’s Law And Agile. Conway’s Law shines a spotlight on how an organization’s structure impacts its product. The “Law” states that the structure of a software product will mimic the structure of the organization that produces the software.  It can (and has) been said that you are shipping the “org structure.” How you are structured therefore will impact just how much agility you can achieve. We also visit the QA Corner with Jeremy Berriault.  Jeremy discusses the differences between test engineers and testers. We also tackle whether every person with the word test in their title should have the ability to code or script. Jeremy’s LinkedIn:

Jeremy and I will host a 4-session book club to discuss Mastering Work Intake (4 sections => 4 sessions!) beginning October 18th. We are looking forward to a great set of conversations!   Join us by registering on Maven.  Use the QR code below  at or follow the link - Note: We are charging a nominal $1 fee, which Maven requires.  Participation in the book club assumes you have (or have access to) a copy of the book and do the reading so you will be prepared.

SPaMCAST 830 features a conversation with Jeremy Berriault. Jeremy has a new book, “Beyond The Framework: Cultivating Agile Growth.” The back cover states, “Organizations that fail to embrace agility (small a-agiity) risk fading into obscurity.” we discussed the basic assumptions of agile and why business agility differs from adopting any specific agile framework.   Buy a copy of the book:  Check out Jeremy’s Company website:   Master Work Intake! This episode is brought to you by Mastering Work Intake by and myself. Buy a copy and begin to control the flow of work for your team and organization. Simply put if you don’t control work intake IT CONTROLS YOU! Order a copy of the book from the publisher -   or  via Amazon -   Re-read Saturday News Chapter 5 of (buy a copy and read along) is titled Playing Ball With Socrates. The author uses a sports analogy in the chapter to illustrate why we can be indifferent towards something and that something is still important. This chapter dives into the thorny concepts of preferred and dispreferred indifferences.  Week 1:  Week 2:    Week 3: Week 4: Week 5: Week 6: Next SPaMCAST  SPaMCAST 831 will feature our essay on how to improve prioritization and work intake when using consensus-groupthink techniques.  will return with his Evolutionary Agilist column to round out SPaMCAST 831.

In SPaMCAST 829 we will continue to expose the sometimes insidious impact of groupthink. Groupthink can lead a team to accept less challenging work, be misaligned with priorities, and poorly assess urgency and importance. The pressure to conform and maintain agreement can result in suboptimal decision-making, hampering effectiveness. We will also have a visit from Susan Parente who will bring her Not A Scrumdmentalist column to the podcast. In this installment, Susan tackles the need for core hours for teams of all types. Master Work Intake! This episode is brought to you by Mastering Work Intake by and myself. Buy a copy and begin to control the flow of work for your team and organization. Simply put if you don’t control work intake IT CONTROLS YOU! Order a copy of the book from the publisher -   or Amazon -   Re-read Saturday News Chapter 4 of (buy a copy and read along) is titled “Living According To Nature.”  Nature is defined as the community and world. In Meditations, Marcus Aurelius states, ”Even chance is not divorced from nature.”  The laws of nature and physics define what is possible and we live within those possibilities/boundaries. There are several ideas within this chapter, I want to highlight two beginning with the relationship between nature and community. Week 1:  Week 2:    Week 3: Week 4: Week 5:   Next SPaMCAST  SPaMCAST 830 will feature a conversation with Jeremy Berriault. Jeremy has a new book, “Beyond The Framework: Cultivating Agile Growth.” The back cover states, “Organizations that fail to embrace agility (small a-agiity) risk fading into obscurity.” We will discuss the rationale behind that statement.

The SPaMCast 828 spotlights Arash Parsania. We talk about his exciting new methodology, HYPERID. The method builds on and integrates pragmatic ideas from many disciplines to create something new. HYPERID is a flexible hybrid method that fits a wide range of different types of work.  Arash Parsania is the creator of HYPERID, a hybrid methodology for project management and product development. He brings over 20 years of experience in project management, consulting, and digital business transformation. His expertise spans Software Engineering, Retail, Travel & Hospitality, Automotive, Telecommunications, Consumer Products, and Insurance industries. Throughout his career, he has advised numerous organizations on digital business transformation, process definition and optimization for project and product development, and project portfolio management. He has worked with global leaders to enhance project and product management quality, develop and establish specialized project management frameworks and methodologies, and implement audits, restructurings, and certification programs for project managers. HYPERID’s website:   Master Work Intake! Have you signed up for the Mastering Work Intake Open House on September 11th at 11 EDT?  If not, there is still time!    Mastering Work Intake by and I hit the bookshelves earlier this year. We have also been running cohort-based workshops to help expose and solve this dirty little secret. Two of the questions we have gotten as we have promoted the workshops are: What is a cohort-based workshop? What value will I get if I join?   Both are greater questions and we have an answer! Join us for a one-hour open house on September 11th at 11 am EDT to explore how to diagnose and solve work intake challenges, the most critical issue facing organizations today. This session will provide an overview of our course designed to help you master work intake and ensure your organization thrives. We’ll cover key takeaways such as effective prioritization, navigating organizational structures, measuring work intake flow, and diagnosing common work intake issues. You'll leave with actionable insights and a clear plan to address work intake problems immediately. Sign up on Eventbrite!    Re-read Saturday News Chapter 3 of (buy a copy and read along) is titled “Some Things Are In Our Power, Others Or Not.” Chapter 3 begins to get into the nuts and bolts of Stoicism.  Because Epictetus is the author’s guide the opening quote from Epictetus both sets the tone and summarizes the chapter neatly: “We must make the best of those things that are in our power, and take the rest as nature gives it.” If that does not work for you then there is always the Serenity Prayer. Check out Week 4 and all the previous weeks. Week 1:  Week 2:    Week 3: Week 4:   Next SPaMCAST  In SPaMCAST 829 we will continue to Crack Groupthink by unpacking the impact of groupthink on urgency and importance. They say knowledge is power, but I would rather consider it risk mitigation. We will also have a visit from Susan Parente who will bring her Not A Scrumdmentalist column to the podcast!

In the SPaMCast 827, we will begin cracking groupthink in prioritization with a discussion of urgency vs. importance Evaluating the interplay between urgency and importance is a powerful work intake approach. Teams and project management offices regularly use an Eisenhower Matrix or variant to visualize the relationship between these two factors. The bottom line in this approach is that you should prioritize work that is important and urgent above work that is just urgent. We also have a visit from  who brings her You Are Not Alone column to the podcast.  Keis and I discuss the career path of a Scrum Master. Is there a career path or is the role a life avocation? Master Work Intake! Mastering Work Intake by and I hit the bookshelves earlier this year. We have also been running cohort-based workshops to help expose and solve this dirty little secret. Two of the questions we have gotten as we have promoted the workshops are: What is a cohort-based workshop? What value will I get if I join? Both are greater questions and we have an answer! Join us for a one-hour open house on September 11th at 11 am EDT to explore how to diagnose and solve work intake challenges, the most critical issue facing organizations today. This session will provide an overview of our course designed to help you master work intake and ensure your organization thrives. We’ll cover key takeaways such as effective prioritization, navigating organizational structures, measuring work intake flow, and diagnosing common work intake issues. You'll leave with actionable insights and a clear plan to address work intake problems immediately. Sign up on Eventbrite!      Re-read Saturday News Chapter 2 of (buy a copy and read along) is titled “A Roadmap For The Journey.”  In recent months, my wife and I have been beginning to travel in a class B van. We are taking short trips (learning the ropes) with longer trips in the offing. We rely on GPS a lot. I guess that’s not very different from most travelers. However, the more we deviate from the heavily populated and traveled routes, the less ubiquitous and solid WiFi and cell coverage we find. GPS becomes somewhat unreliable. When the GPS is intermittent you must plan for it to be unreliable. We have discovered that we need an old-school paper map. For those of a certain age, a paper map provides turn-by-turn instructions via a static interface. It also provides a sense of the overall broad journey; an early version of a search albeit manual. Chapter 2 titled “A Roadmap For The Journey“ is a paper roadmap for the remainder of How To Be A Stoic.  Week 1:  Week 2:    Week 3: Next SPaMCAST  The SPaMCAST 828 will feature our conversation with Arash Parsania. We will talk about his exciting new methodology, Hyperid.is a flexible hybrid method that fits a wide range of different types of work.

Mastering Work Intake by  and I hit the bookshelves earlier this year. We have also been running cohort-based workshops to help expose and solve this dirty little secret. Two of the questions we have gotten as we have promoted the workshops are: What is a cohort-based workshop? What value will I get if I join? Both are greater questions and we have an answer! Join us for a one-hour open house to explore how to diagnose and solve work intake challenges, the most critical issue facing organizations today. This session will provide an overview of our course designed to help you to master work intake and ensure your organization thrives. We’ll cover key takeaways such as effective prioritization, navigating organizational structures, measuring work intake flow, and diagnosing common work intake issues. You'll leave with actionable insights and a clear plan to address work intake problems immediately. Sign up on Eventbrite!  https://bit.ly/MasteringWorkIntake