

Toolbox for the Trades
ServiceTitan
Toolbox for the Trades is a podcast where top service professionals share the tips, tricks, and tactics they use to succeed in their industry. This podcast is brought to you by ServiceTitan—the leading home and commercial field service software. Episodes will feature stories and strategies to help contractors grow and scale their service business.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

May 17, 2022 • 1h 3min
Episode 91: Finding a Mentor in the Trades
It’s a hard combination to both take advice and learn from experience, but that’s what these father and daughter owners have really taken to heart.
Hear our conversation with Chloe Davis and Ben Davis at Express Plumbing Heating & Air:
Mentorship and deciding to work with your dad
Why personal growth and people management are intertwined
Best practices for designing process for people and systems
More information about Chloe and Ben and today’s topics:
https://expressplumbingidaho.com/
https://monday.com/
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
To hear more tales from the trades, follow Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted by Ausha. See ausha.co/privacy-policy for more information.

May 10, 2022 • 43min
Episode 90: The Golden Carrot & Working w/ Your Sisters
What’s it like to manage a family of companies with your sisters? Tune in for their amazing story of company growth from one to 217 employees and their plans to double again this decade.
Hear our conversation with sisters Jessica (Howe) Groat, CFO; Jaime Howe, Plumbing Operations Manager; and Haley Howe, GM, Restoration and Flood — all at the Bill Howe Family of Companies:
How the company began and why they joined the company
Their unique specialities and career path within Bill Howe
Advice for contractors
Developing an aggressive growth plan
More information about Jessica, Jaime, Haley, and today’s topics:
LinkedIn Profile: Jessica Groat
LinkedIn Profile: Jaime Howe
LinkedIn Profile: Haley Howe
Company Website: https://www.billhowe.com/
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted by Ausha. See ausha.co/privacy-policy for more information.

May 3, 2022 • 39min
Episode 89: Superhero Technicians: Supplying the Best Tools for the Job
If you want superhero technicians, you have to provide them with superhero tools like taking a picture of a data plate and immediately knowing the history of that unit.
Emerging technologies have enabled efficiencies and safety measures that technicians have never known before. But the best part: The tech eliminates the physical toll.
Hear our conversation with Aaron Salow, CEO of XOi Technologies:
Learning curves in business & an understanding of XOi Technologies
Working w/ technicians to make their job more efficient
Building tech & customer relationships
What’s next for Aaron & advice to the listeners
More information about Aaron and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/c-aaron-salow-58420a8/
Company Website: https://xoi.io/
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 26, 2022 • 48min
Episode 88: Demystifying Data for Contractors
Think about data as levers you can pull to optimize outcomes for your company. Put that way, it doesn’t sound quite so overwhelming to get started in data.
Hear our conversation with Tyson Freeman, Head of Contractor Advisory Services at ServiceTitan:
Why contractors should care about data
Company-wide data goals need employee buy-in
How to get started in data reporting
More information about Tyson and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/tyson-freeman-30511084/
Company Website: https://www.servicetitan.com/
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 19, 2022 • 56min
Episode 87: Weak Brand? Time to Visit a Brand Therapist
Want to build an undeniable brand that speaks to the consumer? Well, have a seat on the couch because the brand therapist is in.
Hear our conversation with Dan Antonelli, President and Chief Creative Officer at KickCharge Creative:
Why disruption matters in branding
How a weak brand slows your business down
How to build the foundation for a premium brand
More information about Dan and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/danantonelli/
Company Website: https://www.kickcharge.com/
Branded, Not Blanded: https://www.kickcharge.com/tips-tools/our-books-2/
Purple Cow: https://geni.us/radixpurple
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 13, 2022 • 42min
Episode 86: Lending a Friendly Hand Through Mentorship
David Noseworthy, Vice President of Corporate Development at Friendly Home Services Group, has worked on both Bay Street and Wall Street but now his focus has turned back to the trades with a very specific goal in mind: unlocking latent potential in employees.
Why, you ask?
Because David and the Friendly Group believe by unlocking the latent potential of each employee, you unlock the potential of the entire company.
Or as David puts it, you’re “doing well by doing good.”
Join us as we discuss:
The importance of unlocking latent potential in employees
How mentorship can be mutually beneficial
Qualities service shops should have if they aspire to be acquired by a private equity group
Advice for companies looking to scale and grow their companies on their own
The future of private equity
More information about David and today’s topics:
LinkedIn Profile: https://www.linkedin.com/in/drnoseworthy/
Company Website: https://friendlygroup.com/
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here!
Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 5, 2022 • 42min
Episode 85: Tech Detective: Expert Tips from a Contracting Pro
In this episode, I interview Sean McGuire, Director of Innovative Technologies at Mechanical Contractors Association of America (MCAA) about what it’s like to work beside contractors working with advancements in technology.
A true tech detective for the trades, Sean encourages listeners to plan for the future, consider augmented reality, and much more.
Join us as we discuss:
- Top technology tips for contractors
- Predictions for future trends
- The importance of continuous education
- Overcoming reluctance to change
- Data-driven predictive learning
Check out these resources we mentioned:
MCAA Annual Convention
MEP Conference
Trimble XR10
To hear more tales from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 29, 2022 • 47min
Episode 84: Expert Tips from a Marketing Pro
Today’s guest joined ServiceTitan after running marketing for one of the biggest brands in the trades. If you want to learn how to take your marketing to the next level (and why it’s so important to do your math), you won’t want to miss this episode.
In this episode, I interview ServiceTitan’s own Sarah Ghirardo, Sr. Marketing Operations Manager, about her best wisdom for marketing in the trades.
Join us as we discuss:
Changing consumers’ thoughts and behavior with branding
Seasonal campaign tips and insights
Marketing communities, mentorship, and agency relationships
Making math a part of your marketing arsenal
Check out these resources we mentioned:
Purple Cow by Seth Godin
Lady Titans Community
Service Champions My Story Playlist on YouTube
Ep. 82 w/ Cassie Pound
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 22, 2022 • 43min
Episode 83: 9 Pillars to Become a CEO Warrior
Business leaders make all kinds of mistakes, but here’s a huge one:
You look at your top line and think that makes you successful.
In this episode, I speak with Mike Disney, CEO at CEO Warrior, and Mary Anglen, Senior Advisor at CEO Warrior, about the nine pillars needed to build a true foundation for success — and other common errors of leaders in the trades.
Join us as we discuss:
Why you need to hear the hurtful truth
Building a foundation of predictable success
Major mistakes regarding employees and promotion
Mike’s and Mary’s favorite pillar: clarity
Check out these resources we mentioned:
The 9 Pillars That Will Scale Any Business
Dare to Lead: Brave Work. Tough Conversations. Whole Hearts.
To hear more tales from the trades, subscribe to Toolbox for the Trades on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Mar 15, 2022 • 42min
Episode 82: Creating a 5-Star Employee Experience
When you’re focused on creating five-star experiences for customers, you have to create five-star experiences for employees, too.
Serving people as a core value extends to customers and employees both.
Cassie Pound, Co Owner and Vice President at Quality Heating, Cooling & Plumbing, grew her HVAC company from 10 to nearly 50 employees by focusing equally on customer experience and employee experience.
Join us as we discuss:
- What it means to be family owned vs. locally owned
- Creating a competitive employee experience
- Working with your partner — and your children
- Changing the narrative about trades to recruit women and young people
To hear more stories from the trades, subscribe to Toolbox for the Trades onApple Podcasts,Spotify, our website, or anywhere you get podcasts.
Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Hosted by Ausha. See ausha.co/privacy-policy for more information.