
Behind Her Empire
Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

Apr 5, 2021 • 57min
All Things Women, Money & Mindset with Sallie Krawcheck, Co-Founder of Ellevest
Sallie Krawcheck, is the CEO and Co-Founder of Ellevest, a digital-first investment platform working to help close the gender wealth gap by “redefining investing for women.”Sallie’s professional mission is to help women reach their financial and professional goals… or as she says to get more money in the hands of women. She’s definitely on her way as Ellevest recently announced they have $1Bn under management. Before launching Ellevest in 2016, Sallie was one of the highest-ranked women ever to have worked on Wall Street: She was the CEO of Merrill Lynch, Smith Barney, US Trust, the Citi Private Bank, and Sanford C. Bernstein. She was also CFO for Citigroup. Prior to that, Sallie was a top-ranked research analyst covering the securities industry.Sallie is widely recognized as one of the most influential women in business. She has been recognized by Inc. as a "Top Female Founder", called "The Last Honest Analyst" by Fortune magazine, and was named the seventh most powerful woman in the world by Forbes. We’ll chat with Sallie about her journey leaving her small hometown to high-powered positions in Wall Street, how she dealt with two public firings and the many career pivots that led her to start Ellevest. We'll also discuss why women need to talk more about money and start investing in order to close the gender wealth gap. In this episode, we’ll talk to Sallie about:* What Sallie’s childhood, growing up in a small town in the South, was like. [2:31]* Sallie’s experience of school, difficulties she faced, and how this made her resilient. [3:50]* The impact that being bullied had on Sallie’s will to succeed in life. [4:47]* How Sallie landed in investment banking after going to school for journalism. [5:41]* The shame and guilt Sallie felt around hating a career she thought she wanted. [8:05]* How Sallie carved out time to find out what she truly wanted to do with her life. [9:09]* Why a research analyst position was a catalytic moment in Sallie’s career. [11:10]* Dealing with rejection and the power of a growth mindset to keep pushing. [12:50]* Sallie’s take on why being a woman on Wall Street helped her in many ways. [14:15]* What happens when women are seen to be looking for power and attention. [15:42]* Sallie’s two public firings and the lessons she learned from both of them. [17:53]* How Sallie, whose identity was attached to her career, dealt with being fired. [21:10]* The realization that Sallie came to before she founded Ellevest. [22:30]* Women have been socialized into believing men are better at money. [26:28]* The stress that comes with running your own business and the loneliness you face. [27:42]* How Sallie led her team, many of whom have never been in a recession, through the pandemic. [29:05]* Sallie’s experience raising funds for Ellevest and why it differed from other startups. [33:49]* What Sallie wishes they had done differently in her company. [37:00]* The value of networking and why women need to do a better job of it. [38:06]* Some first steps women who have not invested can take to get started. [40:58]* If you feel nervous about investing, start small and watch what happens. [46:08]* Why Sallie does not like the idea that women have to strive for work-life balance. [47:03]* We need to normalize failures because striving to be perfect puts extra pressure on women. [52:39]* The reason that men are better at taking risks, according to Sallie. [54:07]* What wealth means to Sallie at this point in her life. [55:36]Follow Sallie:* Personal Instagram: https://www.instagram.com/sallie.krawcheck* Company Instagram: https://www.instagram.com/ellevest/* Website: https://www.ellevest.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 29, 2021 • 48min
Breaking the Rules & Doing Your Own Thing with Michelle Cordeiro Grant, Founder of LIVELY
Michelle Cordeiro Grant is the founder & CEO of LIVELY, a community and brand that inspires women to live passionately and purposefully through experiences and products like bras, bralettes, undies, and so much more. Michelle grew up with immigrant parents, thinking she wanted to become a doctor or a lawyer, but her true passion lay in working with products and building brands. At the end of a long and extremely successful career at brands like Victoria’s Secret, Michelle came to the realization that the $13 billion lingerie category was being dominated by a single brand and had a very narrow point of view.This led her to go out on her own and create LIVELY with the goal of being a brand that strived to reflect real, authentic, everyday women like herself, who craved the feeling of being confident and comfortable. Michelle launched LIVELY in 2016 and has since opened four stores and fostered a network of over 140,000 brand ambassadors. She grew the business from its concept stage to a recent $100 million acquisition in just three years, beating the odds that many female-founded companies face. In this episode, you’ll hear from Michelle as she describes the tactical steps she took to leave her career and build a company that she was passionate about, what it takes to build a brand from concept to acquisition, and how she built a community of 140,000 ambassadors.In this episode, we’ll talk to Michelle about:* Learn more about Michelle’s childhood in an immigrant family in rural Pennsylvania. [3:11]* Why Michelle says that being unique is a superpower and it should be celebrated. [5:14]* How her early days in corporate America informed her decision to create her own brand. [6:57]* Hear about her ‘aha’ moment; not wanting to choose between a family or a career. [8:38]* The resistance she encountered during that transition and what it taught her about applying the fundamentals she had learned in corporate. [10:48]* What Michelle’s turning point was before starting a brand in the ‘Leisurée' category. [12:10]* The driving force behind pursuing this passion: building something totally different. [13:52]* Find out when Michelle decided to leave her career and go all in on building LIVELY. [14:09]* Michelle talks about the list she created of all the things she didn’t know and her advice for other entrepreneurs facing uncertainty. [16:08]* What it looked like to create a community by building a brand and not a corporation. [18:00]* How an email marketing strategy inspired by Harry’s launched the company. [20:36]* Learn why Michelle thinks the email referral program was so successful; the emotional hook that drew women to the brand. [23:27]* The strategy behind building a community of 140,000 ambassadors; finding women that demonstrated the same values as the brand. [25:43]* Michelle shares her experience of fundraising for LIVELY while pregnant with her son. [30:12]* Pushing through anxiety as a first-time founder and defying the odds by doing it differently. [33:58]* Find out about LIVELY’s growth trajectory; when they started to focus on retention. [36:23]* Engaging with the community to dictate product pipeline; launching a swimwear line. [37:40]* Building a business from concept to acquisition wasn’t about the exit; it was about building a strong, long-lasting, and viable brand. [39:30]* Michelle tells the story of Wacoal, the Japanese company that acquired LIVELY. [43:00]* Her advice for living in beta; the more risks you take, the better you’ll be at taking risks. [44:29]Follow Michelle: * Personal Instagram: https://www.instagram.com/the_michellegrant* LIVELY Instagram: https://www.instagram.com/wearlively/* LIVELY Website: https://www.wearlively.comFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 22, 2021 • 52min
Quitting Your 9-5 to Build Your Dream with Sadie Lincoln, Co-Founder of barre3
Sadie Lincoln is the co-founder and CEO of barre3, a fitness company focused on teaching people to be balanced in body and empowered from within.Sadie was climbing up the ranks, working alongside the founder of 24-hour fitness for over a decade, and realized she was in a crisis when she got pregnant with her first daughter. Despite being financially successful, happily married, and living in the dream house she always wanted, both Sadie and her husband felt broken & empty inside and were longing for a sense of fulfillment and happiness. The couple decided to sell everything they had and move to Portland, with their two young kids, to pursue their dreams of launching their own business. They opened their first barre3 flagship studio in 2008, and 13 years later, the company has grown to include more than 175 franchise studios powered by female entrepreneurs, plus an online-workout subscriber base in over 98 countries. What started as a workout has blossomed into a full-blown movement made up of millions of people focused on body positivity, being empowered, and redefining what success in fitness means.We’ll chat with Sadie about how she managed to start her business with kids (and why childcare is part of their business model), how embracing her unconventional upbringing allowed her to dream big and be a risk-taker, and why she’s committed to empowering women to feel good in their bodies and live a truly authentic & fulfilling life. In this episode, we’ll talk to Sadie about:* Sadie opens up about her unconventional childhood and upbringing. [3:24] * How Sadie’s upbringing and being around empowered women helped her thrive as an entrepreneur. [7:02] * Sadie’s relationship with money and how it’s impacted her today. [7:44] * Sadie opens up about her education and what it felt like to not be “conventionally” smart at school [9:06] * Sadie’s decision to move to L.A. and the one job that changed the trajectory of her life. [10:43] * Why Sadie ultimately chose to pursue a path of education; learning is empowering. [12:22] * Sadie’s experience at 24 Hour Fitness and her big takeaway from her time at the company. [14:20] * The importance of advocating for what you are worth. [17:12] * Sadie’s silent struggle with chronic pain and body image during her time at 24 Hour Fitness. [17:24] * How being pregnant helped Sadie become attuned with her body and the ‘aha moment’ that laid the foundation for barre3. [18:40] * What prompted Sadie and her husband, who was also struggling emotionally, to leave their stable jobs. [0:21:32] * How much money Chris and Sadie put into the business and the sacrifices they made as a family. [24:10] * The early days of barre3, starting out giving free classes above a natural food shop. [25:03] * The inspiration and fulfillment Sadie felt once they set up the first studio. [26:50] * How Sadie dealt with almost reaching burnout in the early days when she was doing everything to get the business off the ground. [29:21] * What happened when Sadie’s brand exploded and why this led to her feeling empty again. [33:37] * People were drawn to varre3 because it was authentic and the community pushed back when they became more “mainstream”. [36:27] * How Sadie views the company’s success and why she didn’t build it to sell. [38:40] * The rituals that Sadie relies on to keep her grounded and empowered. [45:17] * Advice for women entrepreneurs who might feel afraid to take the leap. [47:02] * We do not have to be afraid to ask for help as women. [48:35] Follow Sadie:* Sadie’s Instagram: https://www.instagram.com/sadielincoln* barre3 Instagram: https://www.instagram.com/barre3/ * barre3 Website: https://barre3.com/References:* Modernist Financial: https://modernistfinancial.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 15, 2021 • 21min
Mini-Episode: Myths of Motherhood & “Having It All”
In today’s mini-episode, we’re talking about the realities of managing both motherhood and your career.The fundamental question that many women uniquely ask themselves is: Can I still be successful and pursue my desires of being a mother & building a family? The short answer is yes, but there is so much to dig into on this.I’ve specifically picked two incredible entrepreneurs to expand on the topic of why balance is BS especially when it comes to women, motherhood, and their careers. Today’s mini-episode features Shilpa Shah, the founder of the direct-to-consumer luxury fashion brand, Cuyana, and Daina Trout, the founder of the popular kombucha brand, Health-Ade Kombucha.Both Shilpa and Daina share their top advice they would give their younger self or any woman who is thinking about building both their family and empire.* Shilpa Shah’s full episode: https://www.behindherempire.com/episode/shilpa-shah* Daina Trout’s full episode: https://www.behindherempire.com/episode/daina-troutFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 8, 2021 • 52min
How To Win When Everyone Doubts You with Laureen Asseo, Founder of Fresh n’ Lean
Laureen Asseo is the Founder and CEO of Fresh n' Lean, the largest organic prepared meal delivery service in the US. She was only 18 years old in 2010 when she founded the company out of her one-bedroom apartment, all while attending the Fashion Institute of Design & Merchandising. She had always dreamed of being an entrepreneur, and actually had goals for establishing her own sustainable fashion brand, but her journey took a turn when her father faced serious health problems after years of poor eating habits and inactivity.Desperate to help him reverse the damage, she started cooking for him and formulated a business plan in the process: make eating well a no-brainer for people who lack the time or desire to prepare healthy meals. She started creating recipes and cooking & delivering meals herself. The business grew rapidly and over the past three years, Fresh n’ Lean has recorded revenue growth of more than 500%, has a team of 400+ employees, and is generating over $100 million in revenue without any outside funding. We’ll talk to Laureen about what it takes to build a business as a young woman in an industry largely dominated by men, how she dealt with the many naysayers who thought her idea was absolutely impossible, and the biggest lessons she’s learned over the past decade running her company. In this episode, we’ll talk to Laureen about:* Hear about Laureen’s childhood and how it influenced her love for food and culture. [02:27]* Find out how it was always her childhood dream to have her own business. [4:47]* Laureen shares the story of when her journey pivoted as her father’s health declined. [7:25]* What the early days of meal prepping for her father looked like for Laureen. [9:35]* How Laureen felt when she graduated without a fashion brand and why she doesn’t regret the choices she made. [10:49]* What motivated her to forge on with building a company without any outside capital. [13:47]* Educating her customers on this disruptive idea of buying prepared meals online. [16:35]* Some of the tactics that helped Laureen grow demand for her product, including word of mouth and demos. [18:54]* Supporting the development of her self-funded business by focusing on scalability. [21:32]* Hear Laureen’s perspective of being a young, woman CEO in manufacturing; how she overcame certain challenges. [26:34]* How doubt and criticism for her business impacted her when she was younger versus now. [32:31]* Laureen speaks candidly about her own health and how she prioritizes a work-life balance. [35:47]* Mistakes and challenges she learned from in the past decade of Fresh n’ Lean. [40:16]* You have to do it in order to know it won’t work; don’t be afraid of making mistakes! [40:47]* Some of the horrible advice Laureen received during her entrepreneurial journey. [43:35]* Laureen’s advice for entrepreneurs: don’t always listen to what big executives have to say about your business. [40:47]Follow Laureen: Laureen’s Instagram: https://www.instagram.com/laureenasseo/Fresh n’ Lean’s Instagram: https://www.instagram.com/freshnlean/ Fresh n’ Lean Website: https://www.freshnlean.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Mar 1, 2021 • 16min
Mini-Episode: Overcoming Imposter Syndrome
In today’s mini-episode, we’re talking about imposter syndrome - something we all deal with, including many of the successful, self-made women I’ve interviewed on the podcast. I’m excited to share some advice from three of our most popular interviews to help you overcome imposter syndrome and stop feeling like a fraud. * Lee Mayer’s full episode: https://www.behindherempire.com/episode/lee-mayer* Suzy Batiz’s full episode: https://www.behindherempire.com/episode/suzy-batiz* Keren Eldad’s full episode: https://www.behindherempire.com/episode/keren-eldadFollow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Feb 22, 2021 • 1h 8min
Zigzagging Your Way to Success with Jordan Salcito, Founder of Ramona
Jordan Salcito is an award-winning sommelier and founder of RAMONA, a delicious organic wine spritzer made with high-quality standards.Jordan began her career in New York as a hostess before becoming a prep cook, sommelier, manager, and eventually, the Wine & Beverage Director at David Chang’s Momofuku restaurants. She is also a 5-time James Beard Award semi-finalist and was named “Most Creative in the World” by World of Fine Wine magazine. The idea for RAMONA came to life when Jordan became unexpectedly pregnant with her first son and realized she wanted to take control of her own life. She always had dreams of creating an organic wine beverage that everyone could enjoy at a good price point. Her wine spritzers have been spotted in the hands of many celebrities from Kanye West, Alicia Keys to P Diddy and are also loved by critics and consumers for it’s beautifully packaged design and commitment to high-quality organic ingredients. RAMONA is distributed nationwide at Whole Foods, directly on their website, along with independent retail chains and restaurants across the U.S.We’ll talk to Jordan about how she pivoted her career from wanting to be a writer to then a wine expert, why she walked away from certain business ventures to follow her instincts and taking advantage of opportunities even when the odds are against you. In this episode, we’ll talk to Jordan about:* Jordan discusses how her parents instilled a strong value system and work ethic for herself and her siblings [2:57]* Aspiring to be a writer, Jordan moves to NYC and takes a job as a hostess to make ends meet - a moment she was “mentally unprepared for” [6:32]* Why Jordan decided to go to culinary school and how her externship at NYC’s iconic French restaurants, Daniel, changed the trajectory of her career [12:20]* What it was like to be one of the only women in the kitchen & how she proved herself and went against everyone’s expectations [17:14]* Jordan discusses how she fell into the world of wine and developed a deep passion [19:58] * Why Jordan decided to become a Master Sommelier (one of the most difficult and prestigious titles you can receive in the wine world) [28:30]* After years of studying and preparing for the Master Sommelier exams, Jordan shares her thoughts and frustrations with not passing [31:43]* How she dealt with the failure of not passing the exam & why a few words from Beyonce shifted her mindset on how she thought about her goals and next steps. [37:14]* Why failing her exam and getting unexpectedly pregnant was the experience she needed to take the risk and start her business, RAMONA [42:27]* Why Jordan walked away from business ventures with discriminatory practices against women and legal lessons she learned along the way [46:07]* When Jordan decided to fundraise for her business and the importance of knowing your numbers and having an authentic story when meeting with investors [51:26]Follow Jordan:* Jordan’s Instagram: https://www.instagram.com/jordansalcito/ * RAMONA’s Instagram: https://www.instagram.com/drinkramona/ * Website: https://www.drinkramona.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Feb 15, 2021 • 50min
Get Out of Your Own Way with Keren Eldad, Founder of With Enthusiasm
Keren Eldad is an acclaimed motivational speaker, leadership psychology expert, and founder of With Enthusiasm, where she provides world-class personal and professional coaching. Before becoming an internationally-recognized coach, Keren had an illustrious business career. After spending years in the world of publishing, she then founded her own marketing company, Digiluxe. Despite all of this, Keren never felt fulfilled and aligned with her purpose. It wasn’t until she hit rock bottom after a divorce, running out of money, and losing her job that she learned how to cultivate self-worth and step into her true essence and power. She believes that we should all be welcoming adversity because of the rich lessons it brings if we are simply willing to look. Keren has worked with notable clients like LVMH, Richemont, Deutsche Bank, JP Morgan Chase, and Global Fashion Group, as well as several high-profile private clients.We’ll talk to Keren about why it’s in all of our destinies to achieve greatness, the power of self-love and compassion, and what we can do to get over our blindspots. As Keren highlights, if we keep limiting ourselves, we do not get to participate in the beauty of life and it’s up to us to view life through a lens of scarcity and fear or abundance and openness. In this episode, we’ll talk to Keren about: * Keren’s childhood as the daughter of a diplomat and the experience of getting to live in different countries. [2:50]* How Keren believes we should view our childhoods. [5:12]* You cannot underestimate the influence that societal expectations and standards have on you. [6:35]* Keren’s early career and the exhaustion of chasing a dream she thought she should have. [7:53]* The Instagram-worthy life Keren was living in her early 30s that left her miserable. [10:37]* When Keren started to realize that all of her hardships were happening for her. [12:46]* We have all known the Dark Night of the Soul and it is our choice what we want to do with it. [14:14]* The story of how Keren’s world collapsed; divorce, having no money, and losing her job. [15:07]* Why reaching rock bottom was the best thing that ever happened to Keren. [17:22]* The one thing that stands between you and living a beautiful life. [19:08]* Impatience is a lack of faith; you need to surrender and trust in the universe. [21:12]* The story of how Oprah came to star in The Color Purple and what it teaches us. [22:13]* Keren’s insights into manifesting and the importance of focusing and gratitude. [24:48]* Loving yourself is the precondition to having a great life. [27:58]* How we can reframe getting our businesses off the ground when it feels like we are behind. [28:53]* Changing our perspective on how we view dating & money and the importance of being open to receiving. [29:29]* Careers are about more than a paycheck; they’re about fulfillment and self-actualization. [32:08]* Women should not be afraid to talk about making money and their desire to be financially abundant. [33:00]* How Keren’s mindset about money has changed. [34:40]* Why overachievers are more likely to suffer from imposter syndrome. [39:51]* Two strategies to help you overcome imposter syndrome. [44:23]Follow Keren:* Instagram: https://www.instagram.com/coachkeren/ * Website: https://www.kereneldad.com/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/Books Mentioned:* The Science of Getting Rich by Wallace D. Wattles* Think and Grow Rich by Napoleon Hill* You Are A Badass at Making Money by Jen Sincero* The 7 Habits of Highly Effective People by Stephen Covey Hosted on Acast. See acast.com/privacy for more information.

Feb 8, 2021 • 55min
Are You Dreaming Big Enough? with Meenie Ingersoll, Co-Founder of Shift
Minnie Ingersoll is an investor, co-founder, and former COO of Shift, an online marketplace for used cars. After 12 years at Google, working as a product manager and later principal with Google.org, she co-founded Shift in 2013 while she was on maternity leave. Minnie shares that she never thought she’d be a founder and in the used car industry, but the opportunity to build a business from scratch was exciting to her. Minnie took Shift from an idea to over $100 million dollars in revenue and has seen continued success with the company going public last year. After 5 years at Shift, Minnie decided to change her career once again and empower entrepreneurs as an early-stage investor at TenOneTen Ventures. We’ll chat with Minnie about how she built her emotional resilience in tough times, why communication & people are your biggest assets at work, and what truly makes a good founder when it comes to starting your own company. In this episode, we’ll talk to Minnie about: * What it was like growing up in an academic family & why she was always considered the black sheep [2:30]* Why Minnie decided to drop out of college after her first semester [4:59]* What drove Minnie to go to business school after the dot.com burst & what helped her gain confidence [8:02]* Minnie discusses her experience as an early Google employee & key learnings [11:16]* What prompted Minnie to leave her stable job during maternity leave & become a cofounder at Shift [13:58]* What motivated Minnie to start a used car business despite not being particularly interested in the industry [16:56]* Minnie talks about the early days of raising money and the initial steps the business took to prove their concept [20:46]* Why business needs to be more friendly & inclusive and how the Zoom culture we’re right now can benefit us [26:03]* Advice when it comes to interviewing based on Minnie’s experience taking Shift from 0 to 200 employees in only two years [28:15]* How to deal with difficult and uncomfortable conversations in business [34:02]* Minnie shares why burn out happens when you’re not fulfilled in your job [39:15]* The advice Minnie would give to her younger self: just chill out [41:12]* Why Minnie decided to leave Shift, move to LA, and change her career once again [43:01] * As a partner at the venture capital firm, TenOneTen, Minnie shares her advice on what makes a good founder & how to think through your pitch to investors [48:15]Follow Minnie:* Shift Instagram: https://www.instagram.com/driveshiftcars/ * TenOneTen Ventures: https://www.instagram.com/ten.one.ten/ * Shift Website: https://shift.com/ * TenOneTen Ventures: https://www.tenoneten.net/ Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.

Feb 1, 2021 • 1h 4min
How Supergoop! Became the Go-to Sunscreen & Disrupted an Industry with Holly Thaggard, Founder of Supergoop!
Holly Thaggard is the founder of Supergoop!, the first and only skincare brand that is 100% dedicated to UV protection. In 2005, Holly’s life and career path completely changed when a good friend of hers was diagnosed with skin cancer. It was at this point, she realized that people weren’t taking sunscreen seriously. Holly realized that it was important for someone to make sunscreen “cool” in order to stop the epidemic of skin cancer. Leaving her career as an elementary school teacher, Holly decided to jump into the very unfamiliar world of SPF. After having a tough start by trying to sell her sunscreen into elementary schools (since that was a market she knew), Holly pivoted to retail and eventually got her product into big retailers like Sephora and Nordstrom after years of building her brand and perfecting her product. Fast forward to today, Supergoop! Is a must-have product by skincare gurus everywhere and is over $40 million in revenue. We’ll chat with Holly about what it takes to disrupt an entire category, how her musical talents helped fund her business when she had very little money, finding the right partners to support your mission, and the lessons she learned as a first-time entrepreneur. In this episode, we’ll talk to Holly about: * How growing up in an entrepreneurial family impacted Holly as an entrepreneur. [2:23]* Why Holly entered education and her experience as an elementary school teacher. [4:58]* How education is still at the core of what Holly does with Supergoop! [7:56]* How Holly’s career took a turn when her teaching contract wasn’t renewed [10:02]* Hear how the idea for Supergoop! came about, when a good friend of Holly’s was diagnosed with skin cancer. [12:14]* Learn about Holly’s love for solving problems using creativity and innovation. [14:38]* When Holly saw this opportunity to educate about sunscreen, she explains the next steps in developing her product. [16:19]* Even with no expertise in this category, Holly started asking the right questions. [18:06]* What Holly’s distribution strategy was for Supergoop!, starting with private schools. [19:41]* Learning about the business of scaling and going from trade shows to big retail. [24:54]* From meeting Roxanne Quimby of Burt’s Bees to getting product on the shelves at Sephora. [30:50]* Holly knew she was onto something when she was contacted by Elon Musk’s team. [37:26]* Holly talks about her fundraising techniques and supporting the growth of her brand. [39:25]* How Holly’s relationships with both Sephora and Nordstrom started with an impromptu trip to San Francisco. [43:19]* Holly emphasizes that it took 16 years to build the reputation Supergoop! has today. [53:09]* The importance of finding the “right” retail partners that will embrace your vision. [54:25]* Holly’s tip for entrepreneurs looking to disrupt an industry: have something unique. [55:55]* Advice for those trying to juggle family life and entrepreneurship: relish the everyday moments with your family. [58:03]Follow Holly:* Personal Instagram: https://www.instagram.com/hollythaggard/* Supergoop! Instagram: https://www.instagram.com/supergoop/* Supergoop! Website: https://supergoop.com/Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/ Hosted on Acast. See acast.com/privacy for more information.