The Side Hustle Show

This week, I'm joined by fellow online entrepreneur and freedom-seeker, Natalie Sisson. Natalie is a masterful marketer, blogger, podcaster, and speaker, and on this call she breaks down how a blog post idea became a major turning point in her business, and was eventually re-purposed and repackaged more than a half-dozen ways -- all ringing the cash register in some unique fashion. The breakthrough moment was going from $0 to $15,000 in one month, with what I thought was a pretty savvy strategy.

Tim Johnson is a man of many hustles. In fact, when he applied for my Inner Circle Mastermind last year, I had a hard time keeping them all straight. Between his day job as a product engineer, his awesome self-publishing business, his Amazon FBA activities, and an upcoming brick-and-mortar project -- and twin 2 year old boys -- there's no doubt he's keeping busy! On this call, we focus on his book business, which has earned a consistent $1000-1500 a month in author royalties.

One podcast I've been following for a really long time is the Empire Flippers show with Justin Cooke and Joe Magnotti. It's been fun to watch their evolution from building tiny Adsense sites, running an outsourcing company in the Philippines, selling WordPress themes, and now really focusing in on their website brokerage business. Consider this: it's MUCH easier to buy an existing cash flow than to create one entirely from scratch. In this episode we get into the business model of investing in sites, where to look for these "digital real estate" opportunities, some pitfalls to avoid, and even some creative financing options.

Travis Marziani is the co-founder of BDancewear.com, an ecommerce store specializing in dance-clothing handmade in the US. On this week's show, Travis joins me to talk about why ecommerce is such an awesome business model, especially for side hustlers, and the story behind the dance site -- since he is clearly not the target demographic. He's got some innovative content marketing ideas for online stores as well as how people can get started in ecommerce without massive overhead or investment.

Ankur Nagpal is the founder of Fedora, an online course-hosting platform with more than 4000 instructors. From his unique vantage-point, he's got some insight into what separates top-selling courses from the rest of the pack. Ankur gives some innovative ideas on how to use free distribution platforms like YouTube and even Udemy to build an interested audience and drive them to your premium course. We get into how to come up with your course topic, the tools to create your course quickly, and some pricing strategies as well.

Last year, Lise "came out of nowhere" as they say, and published 13 books in 6 months, and now earns between $3000 and $4000 a month in author royalties. Of course the truth is she didn't come out of nowhere at all; she came out of New Zealand and had already built a successful freelance writing business. However, the hustle of delivering work for clients all day had her seeking a more time-leveraged use of her skills. Since she already knew how to write well and write quickly, she figured book publishing was a natural next step.

Freelancing or selling some useful service is one of the fastest ways to earn more money. It may not be as sexy as "passive income" but it does come with instant gratification. Make deals, deliver awesome work, and get paid. In today's show, I'm excited to welcome back Daniel DiPiazza from Rich20Something.com. You may remember Daniel from Episode 35, where he talked about how his "marsupial method" took his tutoring business from $18 an hour to $1000 an hour.

On this week's show, I'm joined by Steph Halligan, who runs ArtToSelf.com. She's a talented cartoonist who began a daily blog and email newsletter with inspirational and affirmational art -- all created by her. The site is 100% supported by donations from her followers, and even though it's very early in the journey, I think there's enough validation to say she's on the path her 1000 true fans doing work she loves.

I was very excited to sit down with Mark Podolsky, The Land Geek, to talk about his side-hustle-turned-full-time-biz of investing in raw land. In fact, he was able to replace his day job income and quit his job only 18 months after starting. Mark calls it the best passive income model because you don't have to worry about building a website, building a product, dealing with tenants, dealing with repairs, or selling a service.

Dorie's latest book is called Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, and it is the perfect companion to anyone trying to build a personal brand, an authority website, or an audience-based business. This episode is a little different from other Side Hustle Show episodes because we actually don't talk much about Dorie's personal story or experience at all, but rather dive into the research and examples that went into Stand Out. Listen in to learn how you can generate your next killer idea, get people to pay attention to you, and find a way to monetize it.