“People don’t buy intellectually, they buy emotionally,” Jim Brown told me. By taking a unique approach, understanding your demographic, and identifying the pain points you can solve, you can attract clients and increase sales.Jim is a former professional wrestler, a Marine Corps vet, a sales coach, and is the founder and host of the SalesTuners podcast at SalesTuners.com.In this year’s survey results, a lot of Side Hustle Nation readers said they needed help growing their business and attracting new customers. This is exactly what Jim does with his clients, and he shares his tactics and processes in this episode.As entrepreneurs and side hustlers, we are all the VP of sales for our own businesses. The only person driving a company forward in the early stages is the founder, and nothing happens until someone sells something to someone else.Tune in to hear how you can 10x your service business by setting a revenue goal, breaking down the numbers and planning out a step-by-step approach, and making outreach calls the way Jim does with his clients.Full Show Notes and PDF Highlight Reel: How to 10x Your Service Business in Under Two Years

Ben Foley started writing about how to use mindfulness to reduce stress and anxiety at FullyRichLife.com a little over 6 months ago.Since then, his little side project has generated over 6000 email subscribers and $10,000 in revenue.His secret sauce?Tapping into the big audience of readers on Medium.com.Having overcome stress and anxiety issues himself, he knew this was a niche he could enter and help others. And, with a different approach to using mindfulness in the modern world to help reduce stress working for him, he knew he had a unique angle to blog about.Before starting his site in December last year Ben had never even written a blog post. However, after finding a passion for writing and encouraged by positive feedback, he “tripled down” on content and started getting huge exposure almost right away -- something new sites often struggle with.Related: My free video series on how to start a blog.Tune in to hear how you can use Medium to growth hack your new or existing site, and how Ben is turning those readers into subscribers and revenue.Full Show Notes and PDF Highlight Reel: Going Big on Medium: How a New Blogger Got His First 6000 Email Subscribers (and Made $10k) in 6 Months

Perrin Carrell is a senior contributing editor at AuthorityHacker and well-known within the internet marketing community for building niche/authority sites.He has built several successful sites from scratch, including one recent project that went from a valuation of $0 to $200,000 in just under 20 months.Perrin started learning about internet marketing and SEO while working a day job at a global communications consulting firm. Desperate to escape the day job and turn his side hustle into a full-time business he started building sites and learning from his failures along the way.He now has the blueprint nailed for building profitable sites with several different income streams.From planning the site structure, ordering content, carrying out keyword research, to link-building, Perrin shares exactly how he builds his sites in this episode.Full Show Notes and PDF Highlight Reel: Affiliate Marketing the Authority Hacker Way: Build a Profitable Website from Scratch

What's the story of your first job-free income?To celebrate the 4-year anniversary of The Side Hustle Show, the Side Hustle Nation community joined me in creating a really fun episode.I asked people to tell me how they first started making money on the side, and got 25 different voicemails!In this episode, you'll hear first-hand the steps your fellow listeners took to put themselves back in the driver seat of their own financial well-being. And no matter how you shake it, that first sale is a powerful one.Full Show Notes: How 25 Side Hustlers Made Their First Entrepreneurial Income

Steve P. Young is a side hustler turned full-time entrepreneur. He has hosted more than 500 episodes of the AppMasters podcast, a podcast dedicated to helping app makers get more downloads and sales of their apps.Steve was working full-time when he decided to start his podcast interviewing app developers and putting out content for the app community.Using lunch breaks, early morning, and late nights, Steve found the time to put out two episodes a week and start building up authority and an audience in the app space.Within four months he had his first consulting client, and within seven months he was handing in his notice at his day job as AppMasters became his full-time business.Tune in to find out how Steve built up several income streams around his podcast: The apps (how it all started) Consulting Podcast sponsorship Digital products and courses A private mastermind group A live in-person event You'll hear the hacks he used to grow his audience in a short time period, and how interviewing influential people in the app space helped double sales on his own apps.Full Show Notes and PDF Highlight Reel: How a Part-Time Podcast Turned into Multiple Streams of Income

Don't you just love a good outsmarting the casino story? Bring me an Ocean’s Eleven, bring me a Bringing Down the House -- I’m all about it.Colin Jones is a professional card counter whose blackjack teams won almost $4 million, and he earned over $500k himself.Now a father of 6, Colin's playing days are mostly over, but he's turned his unique skill into a profitable online business at BlackjackApprenticeship.com.Did you catch the Holy Rollers documentary about the Christian card counters? Yeah, it was about Colin and his team.When we met at a Side Hustle Nation meetup in Seattle over the holidays, Colin explained that card counting -- though glamorized by Hollywood -- is "a hard way to make easy money." He also pointed out that the math involved is elementary-school level, and done right, it really can be seen as an investment and not a gamble.Today, his Blackjack Apprenticeship site has more than 500 members and in this episode, you'll hear how he's grown this business, how he's priced his different offerings, and how he keeps customers sticking around for more.Full Show Notes and PDF Highlight Reel: How a Professional Card Counter Beat the Odds in Online Business

Scott Voelker is the host of the super popular Amazing Seller podcast, where he’s recorded more than 300 episodes about the Amazon FBA business model.He's a family man and a serial hustler, having been involved with a number of businesses ranging from construction to photography to ecommerce.His latest project is the 1k FastTrack Challenge, where he takes a group of students through the paces of making their first $1000 selling online.One of the biggest challenges people struggle to overcome is deciding on, or even finding a side hustle they can start and take those important first steps.In this episode of The Side Hustle Show, Scott takes you through the 5-steps he uses when guiding his students to earning their first $500 online in just 7 days.He also shares some powerful words of motivation and some success stories he’s been part of, helping you to see just how easy it really is when you follow these 5 simple steps."You’re probably sitting on a few hundred, if not thousands of dollars in your possession right now that you’re not even aware of," Scott explained.Tune in to find out exactly what Scott is talking about, and how you can start your own challenge today to earn $500 in the next 7 days. No investment needed, no prior experience selling online, just the motivation and willingness to stick to a deadline.Sound good? Join the free SH Nation Facebook group and look for the #7daychallenge thread to post about your results.Full Show Notes and PDF Highlight Reel: Earn Your First $500 on the Side in the Next 7 Days - No More Excuses!

Derek Murphy's book portfolio is bringing in $5k a month. He's is a world traveler, book cover design extraordinaire, and the author of a dozen different books, mainly in the young adult fantasy genre.A lot of the self-publishing content and interviews on the Side Hustle Show has been related to non-fiction books, and to me, it's a more straightforward process: help someone solve a problem.Fiction is a bit of a different animal, and something Derek covers in detail over on his site at CreativIndie.com.Derek started out editing books and designing book covers while completing his Masters and PhD in literature. Having an interest in reading fiction and wanting to get away from client work, Derek started writing fiction books.He explained there's a lot more demand for fiction than non-fiction, and because of that it can be easier to make more money.It’s not as competitive as you may think either. Although there are literally millions of fiction books available, when you cut through to the books that are being marketed and targeted to the right audience, Derek says it’s not that difficult.Tune in to hear how Derek starts by finding keywords and researching what the readers want based on what's already selling, then testing the market for demand before committing to a series of books.He also shares the methods he used to grow an email list of more than 32,000 as well as advice on how to launch a book with an email list of zero.Full Show Notes and PDF Highlight Reel: $5k a Month as a Self-Published Author - in Fiction

Jacques Hopkins is a former full-time engineer who turned his passion for playing piano from a side hustle into a full-time business at the end of 2015.With more time and energy to devote to Pianoin21Days.com, the business continued to reach new heights.It was after reading the entrepreneurial handbook that’s inspired a generation to start side hustles – The 4-Hour Workweek, by Tim Ferriss – that Jacques knew he wanted to start "something on the side that could make money."That was back in 2007, and after several failed ventures, each of which has played a part in getting him to where he is now, Jacques is crushing it with his YouTube videos, ebook sales, and online course.Tune in to hear how Jacques realized there was a market for teaching “regular people learn to play modern songs on the piano in as little time as possible.”You'll hear how he used YouTube to generate lots of free traffic and build his email list, how he doubled his conversions by picking up the phone and talking to potential customers, and how he now lives the lifestyle wants and spends his time promoting the business.Full Show Notes and PDF Highlight Reel: How to Turn Your Hobby into an Online Business

Chad Carson is a 30-something semi-retired real estate mogul, who together with his business partner, oversees a portfolio of 90+ rental units.In fact, he and his wife are in the middle of an exciting adventure — a year abroad in Ecuador with their two daughters.But of course he didn’t start there. Fresh off the football field at Clemson, Chad’s real estate career started more modestly by “bird dogging” and house hacking — two of the tactics he shares in this week’s show.You can learn more about Chad and his real estate business at CoachCarson.com, where he writes about using real estate investing to retire early and do what matters.In this episode, Chad walks me through 5 real estate side hustles you can start on the cheap. Tune in to hear: How to use house hacking to earn rental income and live for free How to take advantage of tax-free live-in flips How anyone can start master leasing How to become a leasing agent How to start “Bird-dogging” Chad proves that you that you don’t need a large down payment to get started in real estate. You can even learn “how to do one of the more important parts of the rental business on someone else’s dime” if you’re smart about it.This episode is packed with actionable advice to help get you started with a side hustle in the real estate market, as well as some long-term options to set you on the path to building long-term wealth.Full Show Notes and PDF Highlight Reel: 5 Real Estate Side Hustles You Can Start on the Cheap