Evernest Property Management Show

Matthew Whitaker and Spencer Sutton
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May 31, 2021 • 33min

Episode 28: From Virtual Assistants to Remote Team Members

In this episode, Matthew and Spencer interview Frank Munoz, a long time remote worker at Evernest. We discuss best practices, common mistakes, and the story behind how we made the big decision to hire remote workers in the first place. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Guest: Frank Munoz of Evernest Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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May 17, 2021 • 24min

Episode 27: Owner Onboarding - Never Lose Another Customer Again

As our company began scaling, we ran into some issues moving new clients successfully from sales to fully onboarded and happy owners. It wasn’t as smooth as we had imagined and we ended up losing a lot of clients out the back door. This is why we created a new position we call Owner Onboarding after reading the book ‘Never Lose Another Customer Again.’ Do we have it all figured out? No…but this episode will give you a transparent look into the mistakes we’ve made as well as the progress. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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May 3, 2021 • 36min

Episode 26: Sales Series: Mark Ainley - Chicago’s Most Successful Business Development Manager

Mark Ainley does it all. He is the Marketing, Sales, and Onboarding specialist at GC Realty and Development in Chicago. His aggressive approach to educating potential clients through podcasts, e-books, investor tools and much more has helped grow their business from 300 to 1,200 units. Learn more about how Mark structures his marketing funnel and follow up sequences in Leadsimple to stay in front of his potential clients and position himself as the market expert for Chicago. This episode will wrap up our sales series and give you plenty of actionable items you can implement in your own journey from 300 to 3,000. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Mark Ainley of GC Realty and Development in Chicago | Email Mark Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Apr 19, 2021 • 29min

Episode 25: Sales Series: Mike Connolly - Hustle Habits That Will Grow Your Market

You don’t have to spend a ton of money on digital marketing or be the #1 spot in Google search. You can grow your business the way Mike has through hustle and grit. Learn some of Mike’s favorite approaches to guerrilla marketing and take advantage of his offer to share all of his material with our listeners! ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Mike Connolly of East Bay Property Management | Email Mike Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Apr 5, 2021 • 29min

Episode 24: Sales Series - The RentScale Advantage

This episode is not like all the rest. We’re excited to welcome one of our former BDMs, Maya Madden, to the show. After leaving Evernest, Maya made her way to RentScale where she property managers build their sales foundation, optimize their CRM, and train salespeople for high performance. We’ll dive into successful BDM traits, the RentScale process for training BDMs, and even discuss a few industry debates that are critical for your success. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Maya Madden of RentScale Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Mar 22, 2021 • 52min

Episode 23: Sales Series: Brad Larsen - The Yoda of BDM Mastery

In this episode, Spencer and Matthew do a deep dive into what Brad has learned and implemented in his own successful property management business. Brad explains his marketing strategy (think website and remote team members) as well as the most important task of the BDM - time from when the lead is received to when they are contacted back. This episode is full of actionable items you can use to grow your own property management business from 300 to 3,000. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Brad Larsen of RentWerx Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Mar 8, 2021 • 57min

Episode 22: Sales Series: How We Signed Up Over 800 Properties in 2020

In 2016 we were managing just over 300 leads with one BDM. In 2020 Jen Merritt and her team handled over 2,000 leads across multiple markets with several remote BDMs. In this episode, we walk through how we scaled our sales department, discuss our sales pipeline, and find out what Jen looks for when she’s hiring in sales. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Jennifer Merritt of Evernest Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Feb 22, 2021 • 46min

Episode 21: Accounting - You Can’t Afford To Get This Wrong!

Accounting and Communication go hand in hand. If your accounting isn’t buttoned up, you will spend more time communicating and create a higher probability of owner turnover. In this episode, we interview Curren Melgarejo, our Director of Finance. We’ll discuss what accounting looked like at 300 properties in one market and what it looks like now that we’re managing over 3,500 properties across the country. We’ll also explore what you need to pay attention to if you hope to scale and sell your company down the road. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Guest: Curren Melgarejo of Evernest Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Feb 8, 2021 • 43min

Episode 20: How To Raise Capital for Explosive Growth

Adding one or two properties a week likely won’t get you to 3,000 units as quickly as you want. You may need some help. That’s where raising capital comes into play. In this episode we dive into the two primary ways we’ve financed our growth - equity and debt. We’re not experts by any means, but we’ll give you our real world experience and what you can expect from investors or lenders. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.
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Jan 25, 2021 • 32min

Episode 19: Your Most Important Meeting

One-to-one meetings with your team should be non-negotiable. It’s the most important meeting you will have each month. In fact, Andy Grove, Former CEO and co-founder of Intel, wrote in his book High Output Management that “Ninety minutes of your time can enhance the quality of your subordinate’s work for two weeks, or for some eighty-plus hours.” In this episode, we’ll unpack exactly how we run our one-to-one meetings to make the best use of that time. ----------------- Connect with Matt and Spencer at Evernest: Evernest.co Visit the Podcast Website: 300to3000.com Email the Show: podcast@evernest.co ----------------- Production House: Flint Stone Media Copyright of Evernest 2021.

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