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We Are Podcast

Latest episodes

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Sep 29, 2022 • 36min

Be the voice of change feat. Coss Marte

Learn how to be the voice of change in your industry Did you ever wish you had a second chance at something? Ever wonder what its like for someone who lives their whole life making sure other people get second chances? Today’s conversation is with Coss Marte who was in jail for 6 years, came out to start a business that gives second chances to people that have been to prison. His voice and his mission is entirely focused on that. In this episode you will: Learn how Coss Marte got featured on the Ellen Degeneres Show Understand the journey of someone that making sure his voice is heard Learn to be spontaneous how to roll with change Take a deeper look at ConBody and how a convict started a fitness company We answer a question about how to bootstrap it when demand increases Rethink how you use your voice by using it Understand how we take for granted our freedoms of using our voices Hear us talk about taking NO for an answer Learn how the foundations of good work ethic is the key to making progress Think differently about people that come out of the prison system We talk in-depth about how Coss is now going to testify in Congress to change laws around the people he serves. All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you Be the voice of chance: Be grateful for the opportunity Get the truth in people’s faces and catch the eyes of the right people Take no for an answer and Be the overworked fool What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to cover having conversations with people you might not agree with, featuring Kiri-Maree Moore. We cover lots including the perspectives different conversations give us and the impact of having 2 podcasts. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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Sep 22, 2022 • 37min

How grief can turn into a gift for your audience feat. Dr. Sherry Walling

Learn how grief can be a gift for your audience Wondering how to have difficult conversations with your audience? Want to know how to approach it without getting onto a soapbox? This episode with Dr Sherry Walling goes into depths of how to approach talking about difficult topics on your podcast. Why it is important and the trust it builds with your audience who are going through similar things. In this episode you will: Learn how Sherry has evolved as a podcast and learn her podcasting journey Understand why evolving as a podcaster is part of the journey Learn to evolve your podcast when you learn more with every episode Take a deeper look at how you learn as a podcaster We answer a question about maturing through the modality of podcasting Rethink your creation as a podcaster by doing the reps Understand how to become an information disseminator Hear us talk about how to present your information and when you are supposed to say nothing Learn how the foundations of news jacking and how you can get caught in what others are doing Think differently about writing a book and how to create with meaning We talk in-depth about covering topics that are taboo and are hard to talk about All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you can turn grief into a gift your audience loves: Journal … keep track in real time of the facts. We distort the truth, especially if we are hurting. Ask the question, “what does this mean for my audience” … see what comes up. Nothing might, but if it does, honour it. Make a list of 3-5 things you want to cover as a result of this event. What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to cover being a representative of the people who don’t have a voice with Coss Marte. We cover lots including the responsibilities of speaking up and showing up for the people you represent. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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Sep 15, 2022 • 33min

Manage your podcast effectively feat. Rob Walch

Learn how to manage your podcast effectively Did you want to become more efficient with your podcast? Did you want to learn from someone who is deep inside the podcasting world? From someone who sees more podcasts than .01% of the podcasters out there? Well, Rob Walch, who was inducted into the Podcasting Hall of Fame in 2016. He is the Vice President of Libsyn Enterprise and Platform Partnerships, having joined Libsyn in 2007, Prior to joining Libsyn he founded podCast411, Inc in 2004. In this episode you will: Learn how to make your content creation easier Understand how podcasting has changed in the last 20 years Learn to make money indirectly from your podcast Take a deeper look at PodFade and how to avoid it with the right frame of mind We answer a question about how to create your podcast that lasts Rethink your perspective by looking at your audience objectively Understand how many podcasts are ‘really’ active on Apple Podcasts Hear us talk about the podcasting space and whether it is saturated Learn how the foundations of media hosting work for you and where to host your podcast Think differently about how you look at hosting your podcast We talk in-depth about how to manage your podcast and all the spinning plates that come with that All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you manage your podcast more effectively: Create your podcast on what you are passionate about and not what is popular Rethink success. Its not about the downloads. It is also about the downloads. Getting new listeners is key. Make sure you have a regular calendar appointment for yourself to actively get new listeners. What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to cover using your podcast to discuss the taboo and uncomfortable with the amazing Dr. Sherry Walling. We cover lots including writing from the heart & creating meaningful work. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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Sep 8, 2022 • 32min

Using your podcast as a business development tool feat. James Orsini

Learn how to use your podcast as a business development tool & repurpose your content I keep talking about the power of the podcast and how it needs to be seen as a business development tool rather than a content or marketing tool. This conversation will prove and explain my point. James Orsini is the president of the Sasha Group, a VaynerX company that builds businesses through education, consulting and marketing. He is a dear friend and I always pay attention when James gives advice because of his real world experience. He is a leader in every sense of the word and I look up to him. In this episode you will: Learn how to get your team to create content and reels for you Understand Gary Vee took 1200 people company virtual overnight Learn to pivot with the market and create for what the market responds to Take a deeper look at the Sasha Group by VaynerX We answer a question about how to produce content for your audience Rethink your content strategy by asking better questions Understand how brands are built on social Hear us talk about branding and marketing - why you need both and how to incorporate them Learn how the foundations of how being responsive to new trends Think differently about using your podcast with Web3 and NFTs We talk in-depth about how to repurpose your content for different situations All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you use your podcast as a business development tool: Who is your audience Who have your audience How do make your podcast appealing to the people that have your audience What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to cover podcasting hosting & launching with Podcasting Hall of Fame Inductee Rob Walch. We cover lots including the right hosting for your podcast and the real way to launch your podcast. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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Sep 1, 2022 • 31min

Using a podcast to power a micro multimillion dollar business

Learn how to power a micro-multimillion dollar business with your podcast Ever want to know the decisions that went into creating a multimillion dollar business from scratch with your podcast as the main pillar? This is for you. This episode has some insane tips and tricks and ideas on how you can use your podcast to grow your business. Tina has the most insane results over the last couple of years and she lives a life full of travel and fun too. In this episode you will: Learn how to start a business from the experience you already have Understand how not to become someone else but just build on your experience Learn to visualise your business and your podcast as a ecosystem Take a deeper look at how 62% of buyers first listen to your podcast We answer a question about the reps every business owner needs to regularly complete Rethink your audience content strategy by looking at Instagram Live Stories Understand making your podcast the centre pillar of your business ecosystem Hear us talk about how to scale your podcast content - making it work for you rather than the other around Learn how the foundations of making mp3 files small and not too large mistake #70. Think differently about relationships and why it is important We talk in-depth about Tina’s insane accomplishments, how she’s using her podcast to run a micro multimillion dollar business. All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you make your podcast a micro multimillion dollar business: Embrace your unique … learn to just express and be a student of the learning process Focus on a transformation - bring a group of similars together Make an offer - Let people know how you can help them and where they can buy that What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, wearepodcast.com is the place to be. Stay tuned next week when we going to cover using NFTs in your podcasts from the VaynerX offices in NYC with the legend that is James Orsini. We cover lots including the latest marketing tactics that are working and how to focus on your clients needs. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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4 snips
Aug 25, 2022 • 32min

303. Make content to motivate a village using your podcast feat. Shawn Walchef

Learn how to make content to motivate a village with your podcast Did you ever want to be unique by the content you create? Do you look at others and feel like they found their niche? Do you think it easy for certain people to make content but not for you? Well this episode is going to change all that for you. The focus is on you creating content that motivates a village to join your crazy dream. This episode will give you the foolproof framework to create a unique show that grows your business. In this episode you will: Learn how to create a unique podcast for your business Understand how to make a profitable & unique podcast Learn to a bbq restaurant became a media brand Take a deeper look at the technologies available to small business owners We answer a question about how to tell your own story Rethink your content by focusing on your truth and your crazy dream Understand how to motivate a village and do the reps Hear us talk about how to do smart phone storytelling to our audiences Learn how the foundations of entrepreneurship and making content for your business Think differently about how you make content for your business We talk in-depth about curiosity. How to use it to be unique and trustworthy in our business content. All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you create unique content for your business: How do you do things? What do you do in your business every week? Make a list. Find out what others are doing to make their content. Use this as “not starting from a blank page” List your traits and values before you start creating. Then seperate the creation from the editing and the publishing. What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to talk with Tina Tower who has used her podcast and content to create a multimillion dollar micro business in less than a year. We cover lots including the amplified way to make content for all platforms in only 1 hour a week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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9 snips
Aug 18, 2022 • 38min

Simple idea into a business with a podcast feat. John Lee Dumas

Learn how to take a simple idea and turn it into a business with a podcast Did you ever want to really understand how you can start from a simple idea and turn it into a multimillion dollar a year business? And a business that keeps 80% of what it makes? Well here is the secret, there is common path that leads to uncommon success and John Lee Dumas has put over 480 hours to sharing that secret with you. In this episode you will: Learn how to take your podcast to the next level Understand how to create weekly free content easily Learn to seperate paid content from free content Take a deeper look at how fortune favours the bold for podcasters We answer a question about how to monetise a problem your audience is dealing with Rethink your monetising strategy by just asking your audience Understand how to talk to your audience and focus on them Hear us talk about getting your audience to talk to you as a podcast host Learn how the foundations of how to think of success and what is enough Think differently about how a podcast can scale a successful coaching We talk in-depth about how to make it successfully as a podcaster and what is the common path to uncommon success. All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you create a successful career with a podcast and an audience: Ask your audience. Make a decisions. What questions would you? What activities are you going to do weekly to get your audience to interact with you? What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to talk with Shawn Walchef. We cover lots including how to take a bbq restaurant and turn it into something much much bigger. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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Aug 11, 2022 • 36min

How to Launch a podcast brand

Guests: Shawn Walchef, Anna Vocino, James Whittaker, Sandy Waters Learn how to launch a podcast brand Ever wanted to know how to launch your podcast? What about launching your podcast as a brand? Launching your podcast as a brand will give you more bang for your buck and will dramatically increase the trust you build in your industry. This episode is packed filled with ideas, tactics and tricks you need to launch your podcast. Or, even relaunch it. In this episode you will: Learn how to America’s angriest trainer launched his podcast Understand how you have to rebrand & refresh your brand ever so often Learn to think about how to present an elegant looking brand Take a deeper look at brand consistency and why it is crucial to have brand guidelines We answer a question about how a barbecue restaurant became a media brand Rethink your podcast hosting responsibilities by having a clear vision about how you show up for your audience and connect with them Understand how to launch a brand once you have the branding basics sorted Hear us talk about how to launch and relaunch your brand when you are ready Learn the foundations of how to launch a podcast correctly Think differently about how to create the hype for your brand when you are launching We talk in-depth about launching your podcast, your brand, your book, your product. This episode covers the launching ideas every business owner needs to listen to. All this and more, on this week’s episode of  Should I Start A Podcast. Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them. Pretty Please. Enjoy the show. After you listen to this episode I would love you to take these 3 small steps that will help you Launch your next thing: Make a list of where you want to be seen. On what platforms and to whom? Who is your audience. Now think about who has your target market but no competitive overlap. List these people. If you’ve listened to previous episodes of this show, you would already have these done. Create a 13 week timeline before you are about to launch. What would you like to happen, and how would you like it to go down, and who would you like helping you? What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be. These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful. If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more. If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free. We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group Stay tuned next week when we going to talk with the legend that is John Lee Dumas. We cover lots including the common path to uncommon success. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love.
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Aug 4, 2022 • 27min

Make your podcast audience love you

We stop ourselves from creating a podcast because we don’t know what to make. We don’t know what will make our audience love us. We struggle to link all the amazing things we’ve done into a podcast concept for a certain audience. All this leads to us creating just another generic podcast that everyone else has made before. Well, until now. Because if this is where you are at right now, then this episode is just made for you.    In this episode you will: Learn how to activate a Facebook group of people that want to hear from you Understand how to produce weekly content without stressing about what to create Learn to make your podcast punchy & relevant Take a deeper look at how to create content specific for your specific audience  I answer a question about where to find your audience for your podcast Rethink your podcast creation by first speaking your truth  Understand how a product where people buy from you is so important for a podcaster  Hear us talk about trust and how to create a podcast that builds trust  Learn how the foundations of creating a business for transformation  Think differently about how normalise the secret fears of your audience  We talk in-depth about credibility and how to make a podcast for your audience so that they love who you are, and the mission you are on.   All this and more, on this week’s episode of  Should I Start A Podcast.    Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them.    Pretty Please. Enjoy the show.    After you listen to this episode I would love you to take these 3 small steps that will help you :    What do you want to be known for?  What do you need to do to get there?  How can you create a podcast that will entertain, educate & excite your audience?    What you pick as your strategies to grow will depend on where you are at in your business. Pick the right strategy for where you are at and not where you want to be.    These are 3 small steps that if you execute, irrespective of where you are at in your business and podcasting journey will make a huge impact on your making your podcast more profitable & more impactful.    If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on  ShouldIStartAPodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.    If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.    We Are Podcast 2022 - It is happening this year. For the latest announcements on Australia’s first podcasting conference for business owners, join the free group wearepodcast.com/group    Stay tuned next week when we going to cover Launching a podcast brand. We cover lots including how to get people to give you money for a podcast brand you are about to launch. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, much love. 
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Jul 28, 2022 • 31min

Charging for the value you provide

Ever wanted to sit in on one of my coaching calls? Well here is one of them with an amazing human being and leader who doesn’t know how to monetise her worth. You’ll hear her talk about how much she has done but it takes her a while to even reveal that to me. Tash heard me speak at an event and booked in a time to chat.     In this episode you will: Learn how to not do work for free but value your worth in business Understand how to look at online products  Learn to package your value up and monetise it Take a deeper look at being interviewed on other podcasts - how it can grow your business I answer a question about the audience you sell to Rethink your product offering by focusing on transformation  Understand how we don’t value the things that we are good at, and why we need to break that down  Hear us talk about teams and leading teams  Learn how the foundations of the Emyth by Michael Gerber built Tash’s 8 million dollar business Think differently about the psychological issues that come with putting your self out to the world We talk in-depth about charging for what your audience wants from you and how you valuing what you do makes you better at what you do.   All this and more, on this week’s episode of  Should I Start A Podcast.    Make sure you listen to the end … I’ll break down this episode to give you 3 small steps you can execute right now to help you take this listening experience into execution experience. Also, if you know a business owner that needs to hear an episode about why a podcast is the best business development tool, please share an episode with them.    Pretty Please. Enjoy the show.

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