狗熊有话说

2015 年 9 月 30 日，苹果的 iTunes 中国区里，音乐、电影和 iBooks 商店，都悄悄地开放了。如果说手机硬件与系统是个木桶，苹果家的木桶几乎没有短板。如今苹果开始向这个木桶里倒水：Apple Music音乐、电影及图书服务。我自己从乔布斯还在世的时候，就一直希望能在苹果自己的正规渠道购买合法的内容商品，在这个国庆大假的前夕，这样的愿望忽然就实现了。虽然晚了好几年，虽然也还有很多缺点，但梦想照进了现实，这就是进步。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk Apple launched Apple Music, iTunes Movie and iBooks Store to China at 30th, Sep. We can say Apple is like a bucket without any short board, because it product hardware, OS system and software. And now, they are pouring water into the bucket for Chinese users: Apple Music, Movies and iBooks service. I hoped I can purchase legal movies and books from iTunes years ago, and now it is happened. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. And please follow the Official Wechat Account of Beartalk: bearbigtalk. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

上个月并没有发出常规每个月底都会有的「岁念」节目，并没有人问，相反倒是狗熊自己憋不住了。其实就像某条留言说的，干货有知识，湿货有生活，总是干的太呛，我觉得可以一起碎碎念，其实也是件幸福的事情吧？关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。也请关注「狗熊有话说」的微信公众号：bearbigtalk There’s no real topic for this episode, I just wanna share my stories, feelings and your comments in these days. Sometimes natter is also a necessary thing for life. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com and be the subscriber of … Continue reading "170期：岁念·一起碎念的幸福 – The happiness of nattering together" Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

大部分创业者、运营狗和产品狗们都需要面对一个让人苦恼的问题：如何让我的产品用户量（销售量、阅读量）增长？传统的做法，狗熊已经在那篇没有节操的文章里总结过：如何让 公众号 / app / 初创产品 拥有100000个用户？ (http://mp.weixin.qq.com/s?__biz=MjM5MDgyMDQyMA==&mid=208018098&idx=1&sn=b8cfbf6de0ba938d203f5c1502492402#rd) 而除了这种拼臂力的笨办法之外，其实还有一种四两拔千斤的方法：使用「增长黑客」技巧，可以使用很低的成本，让销售实现巨大的增长。有人说，增长黑客就是现代互联网的「黑魔法师」。 什么是增长黑客？真的有花很少的钱就实现增长这样的好事？哪些公司曾经使用过增长黑客技巧？成为增长黑客需要什么能力？带着这些问题，大狗熊请到了畅销书《增长黑客》的作者，帅哥范冰（@xdash）老师作客「狗熊有话说」，和大家聊聊关于增长黑客的那些事儿。 嘉宾介绍：范冰，网名 XDash，88 年生人。北京乐游星空科技有限公司合伙人，二次元动漫项目「高能贩」产品总监。曾任职盛大创新院，担任「WiFi 万能钥匙」产品经理。中国最早的个人站长及共享软件开发者，科技博客「同步控」创始人，业余是自由设计师、开发者和网络营销机构顾问，亚马逊营销类 Top 1 畅销书《增长黑客》作者。 book http://img4.douban.com/lpic/s28225947.jpg xdash_thumb http://liqi.io/wordpress/wp-content/uploads/2015/08/XDash.jpg 维基百科关于增长黑客的介绍： Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "growth first, budgets second." Facebook, Twitter, LinkedIn, Airbnb and Dropbox are all companies that use growth hacking techniques. 相关链接 | Links 图书《增长黑客》官网 (http://www.zengzhangheike.com) 范冰个人博客 (http://www.fanbing.net) 增长黑客的维基百科介绍页 (http://en.wikipedia.org/wiki/Growth_hacking) Introduction: For the entrepreneurs, product managers and other people involved in startup projects, there's a question that always haunts them: How to grow the saling, pageviews or users? There are some traditional ways, and you knew those way and I don't wanna talk about them. There's a terrific way to make the growth happen: Become a growth hacker. What is a growth hacker? Which companies did growth hacking? How to become a growth hacker? Fanbing, the arthor of the book: Growth Hacker, will answer these questions in Beartalk. So, what are you waiting for? It's time to do some growth hacking! Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

「狗熊聊三体」系列第三辑：《死神永生》。《死神永生》之所以伟大，是因为黑暗森林这样冷酷的宇宙法则带来的宇宙末日，居然有着一种出乎意料的诗意。这期节目里，让我们回顾一下宇宙的末日，思考一下生存与毁灭的问题，并再次对刘慈欣的《地球往事》系列致敬。“宇宙很大,生活更大,我们还会再见的”。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。 The Death Lives Forever is a great novel, because it contains a poetic style when it describes the end of the universe. Let's review the end of the world and think of the problem of to be or not to be. 'Universe is big, the life is bigger. We'll meet again. ' If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

「狗熊聊三体」系列第二辑：《黑暗森林》，欢迎进入《三体》的世界。这本书真正的主角，并不是罗辑，而是逻辑。这个冷酷的宇宙和它的冷酷规则，才是这本书真正的主角。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。 The real protagonist of the novel The Dark Forest is not Luo Ji, but the logic rule of the dark forest theory. This cold rule and the cold universe is the real protagonist of the book. Welcome to the world of The Dark Forest. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

从这一期开始，大狗熊将用若干期节目的篇幅，和你聊一聊中国科幻目前的最高水平之作：《三体》三部曲，欢迎进入《三体》的世界。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。 I share the stories, the feelings and the imaginations of the Three Objects Trilogy, the best sci-fi novel of China in this episode. Welcome to the world of Three Objects Problem. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com and be the … Continue reading "166期：阅读·狗熊聊三体（1）：三体 – Three Body Problem" Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

创业，或者说去做一件不确定的事情，有一些原则是相通的，也真的有一些条件是必须的，甚至还有一些品质是天生的。比如霍洛维茨一再提到的决心、勇气和坚持，这是一些必须的品质。通过阅读这本书，我也了解到，像霍洛维茨、马克·安德森甚至是乔布斯等这些外人来看神一般的人，他们也有过熬不住的时候，他们也有过 WFIO （We're fxxked, it's over） 的时候，这和我们在做任何稍微有点难度的事情时，碰到的情况是一样的。这期节目，咱们聊聊一本很火热的商业书籍：《创业维艰》：The hard things about hard thing. 关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。 Startup requires a lot, in both material and mental ways. There're some must-have ability such as dependence, courage and insistence, every succeed entrepreneur has these qualities. And everyone has a time that he feels "we're fxxked, it's over". After reading the book: The hard things about hard thing, I wanna share some of my opinions about the book. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

这一期，我想聊聊生活大爆炸，但是和同名的美剧没关系，你懂的。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com提交个人常用邮箱。 I wanna talk about the big bang happened in our life, it’s not a theory, you know it. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

我想聊聊创业这个话题，但我不想聊风头的猪、互联网思想或是马佳佳。我想聊一些对我自己和对听到这期节目的人都会有些帮助的内容，我不想讨论创业好还是不好，而是想分享一些关于创业的方法方面的思考。我想和你分享一本我读过的，比较有价值的创业方法论书籍，一本由硅谷创业家 Eric Ries 于 2012 年 8 月出版并引发广泛讨论的著作：《精益创业》（Lean Startup）。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com (bear@beartalking.com) 提交个人常用邮箱。 I want to talk about startup, but I don't want to discuss is it a good thing or a bad thing in China, I want to focus on something useful for you and me. I want to share some of my feelings about a book: Lean Startup, by Eric Ries. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send the request to bear@beartalking.com (bear@beartalking.com) and be the subscriber of BearTalking. Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

我假装这期节目是在 20 小时前发出，在那时，时间还不是星期一而是星期天，我们还生活在上一周，还有很多事情没有做，也似乎还有着一点时间。如果你没有看明白这期节目的简介到底要说明什么，那真的没关系，这是一期岁念节目，别当真，每个月，我只会无主题地唠叨这么一次。关于节目的延展阅读，可以在『狗熊说』邮件周刊中收到。订阅方式：bear@beartalking.com 提交个人常用邮箱。 I pretended this episode was produced and published 20 hours ago. At that time, we were still living in last week, there were a lot of opportunities, and there were time left for everyone. If you want to read something more about the episode, you can subscribe the BearTalking Weekly mail. Send … Continue reading "162期：岁念·星期一当作星期天 – Pretending monday as my sunday" Support this podcast at — https://redcircle.com/gou-xiong-you-hua-shuo/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy