

Branding Room Only with Paula T. Edgar
Paula T. Edgar
This is the Branding Room Only podcast with Paula T. Edgar where we share career stories, strategies, and lessons learned on how industry leaders and influencers have built their personal brands.
Episodes
Mentioned books

May 2, 2023 • 50min
Branding Room Only Interview with Precious L. Williams: Life's a Pitch
Precious L. Williams, aka the Pitch Queen, is a respected coach, speaker, and best-selling author. As the Founder and CEO of Perfect Pitches by Precious, LLC, she teaches professionals how to sell with storytelling and develop the proper mindset for communication. Precious is a 13-time national elevator pitch champion who has appeared on ABC's Shark Tank, CNN, Wall Street Journal, Forbes, and Black Enterprise Magazine. In addition to helping women entrepreneurs and business leaders, Precious also works with sales trainers, where she helps sales teams develop killer communication skills, craft messaging, and build effective sales programs. Her impressive list of clients includes top-tier brands such as BMW, Microsoft, LinkedIn, Google, NBC, and Harvard University, among others. In this episode… The ability to pitch effectively is a crucial skill for any executive, as it allows them to synthesize information and present it engagingly and attractively. While it is often associated with official business pitches, personal pitches are equally important. Effectively conveying your brand is a factor that separates successful individuals from those who are struggling to get started. So what do you need to know to pitch your brand effectively? In this episode of Branding Room Only, Paula Edgar speaks with Precious L. Williams about pitching and developing a personal brand. They discuss Precious’ personal story and how she defines herself. The two also dive into supporting other women, taking feedback, expressing gratitude, overcoming obstacles, and more.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

Apr 25, 2023 • 47min
Branding Room Only Interview With Megan Belcher: Multiplying and Making It Happen
Megan Belcher is an accomplished business function and law department leader with expertise in compliance, regulation, litigation, and communications. Currently serving as Chief Legal & External Affairs Officer and Corporate Secretary at Scoular, Megan leads Legal, Brand Marketing & Corporate Communications, and sustainability and ESG functions. Before Scoular, she was a partner at Husch Blackwell and Vice President & Chief Counsel - Employment Law and Compliance at Conagra Brands for nine years. Megan is a dedicated leader who brings together diverse teams to make a positive impact on organizations and communities, embodying a "make it happen" approach to all aspects of her life. She is passionate about facilitating pathways for women in the legal profession and serves as a coach to aspiring female leaders. In this episode… Reliability and results are among the most valuable attributes of a personal brand. Being a known figure with proven success enables others to trust you, and investing in yourself by building a personal brand pays untold dividends in the long term. However, simply being dependable and a hard worker is not sufficient. Your branding also plays an integral role in building a strong personal brand. Megan Belcher is an established legal professional, a proven leader, and a mentor for many young attorneys. She has developed her brand centered around reliability and helps younger professionals do the same. Want to know how to establish yourself as a trustworthy professional? Take a cue from Megan's branding strategy. Paula Edgar invites Megan Belcher, Chief Legal & External Affairs Officer at Scoular, on this episode of Branding Room Only to talk about building personal brands and mentoring others. The two discuss how to be a culture creator by being reliable, making things happen, and building relationships. They also touch on common mistakes that young professionals make and how Megan is helping women in agriculture and the legal space.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

Apr 18, 2023 • 35min
Branding Room Only Interview With Stefanie Marrone: Loving LinkedIn
Stefanie Marrone is a legal marketer who has served law firms of all sizes and various B2C and B2B companies. With nearly 20 years of experience in legal marketing, she has worked for renowned firms such as Sullivan & Cromwell and Morrison & Foerster. Stefanie not only runs a successful blog, The Social Media Butterfly, where she discusses current issues affecting lawyers and legal marketers, but she is also a frequent conference and webinar speaker on social media and marketing-related topics. In this episode… LinkedIn is far more than a necessary evil. Many professionals will set up a LinkedIn profile and fail to cultivate connections or promote themselves. However, the platform can be a powerful tool, especially for personal branding. Even small changes can make massive improvements. Stefanie Marrone knows this better than most. She was an early adopter of LinkedIn and has used it as a powerful vehicle to establish her brand. This has led to a fruitful career as a consultant and now as a Director of Business Development at a successful law firm. She is dedicated to sharing her experience with others and now wants to share her thoughts with you. In this episode of Branding Room Only, Paul Edgar speaks with Stefanie Marrone, to talk about using LinkedIn for personal branding. They touch on the biggest mistakes and tips of branding, how Stefanie uses LinkedIn, and how to utilize your time.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

Apr 11, 2023 • 43min
Branding Room Only Interview With Damien Atkins: The Aura of a Leader
Damien Atkins is an accomplished business and legal executive who works in mergers and acquisitions, securities regulation, government investigations, and privacy matters. He is the Chief Legal Officer and General Counsel of Aura, an identity protection company dedicated to creating a safer internet. Before joining Aura, Damien served as the Senior Vice President and General Counsel at The Hershey Company and as General Counsel at Panasonic USA. With a distinguished career spanning nearly 25 years, Damien has successfully guided clients through complex and sensitive matters. His outstanding legal acumen and strategic thinking have earned him a reputation as a trusted advisor in his field. In this episode… Your brand is the foundation of your leadership. The way people perceive you will ultimately dictate how they follow you. However, most leaders become so caught up in their work that they lose sight of what makes them unique. So how do you put forth the right image as a leader? Damien Atkins is an accomplished legal executive, having worked with respected brands like Hershey and Panasonic. His approach to branding has developed over more than two decades, helping him hone in on his best attributes. Now he shares some of his best advice with us. In this episode of Branding Room Only, Paula Edgar speaks with Damien Atkins, Chief Legal Officer and General Counsel at Aura, to break down his branding and how it applies to leaders. They go through his career, what he has learned from others and the importance of context. The two also dive into the best and worst practices for personal branding. By the end of this episode, you will learn how branding and leadership intersect to create a compelling personal brand that resonates with your audience.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

Apr 4, 2023 • 51min
Branding Room Only Interview With Sonya Olds Som: Only Connect
Sonya Olds Som is the Global Managing Partner at Diversified Search Group, a leading executive search firm. As the leader of the group's Legal, Risk, Compliance & Government Affairs practice, she leads searches for C-Suite and board members with compliance expertise across industries. Sonya is a member of several significant organizations, including the American Bar Association, National Bar Association, Hispanic National Bar Association, Metropolitan Black Bar Association, and the National Asian Pacific American Bar Association. She is a visionary leader committed to creating a more inclusive and equitable future for organizations across industries. In this episode… The legal profession often fills with people who are laser-focused on their practice at the cost of personal branding. It is not until much later that they realize their mistake, missing out on valuable time they could have spent building their brand. The other common mistake is a lack of authenticity. This combination can lead to underdeveloped, uniform legal professionals that fail to stand out. Sonya Olds Som is an experienced attorney who works with multiple organizations and search firms. Her work brings her into contact with budding legal professionals and established veterans. It gave her a unique personal brand and a keen perspective on how to develop others as well. Let's dive into Sonya's valuable insights on personal branding and the legal industry. In this episode of Branding Room Only, Paula Edgar sits down with Sonya Olds Som, a Global Managing Partner at Diversified Search Group, to discuss personal branding and the legal profession. They touch on common mistakes many people make and why business development is important for servicing attorneys. Sonya also talked about the crucial dos and don’ts of networking and brand development, emphasizing the importance of authenticity and one element that should never be compromised.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

Mar 28, 2023 • 45min
Branding Room Only Interview with Kelly Hoey: Networking Your Ambition
Kelly Hoey is a prolific writer, speaker, advisor, and business coach. She helps anyone from young professionals to entrepreneurs connect in the social media age for greater success. Her book, Build Your Dream Network: Forging Powerful Relationships In A Hyper-Connected World, also details her unique approach to creating potent networks. She is also the host of the Build Your Dream Network podcast and a professional speaker through Penguin Random House. Kelly has co-founded a startup accelerator, held an interim CMO position, served as an angel investor, appeared on CNBC's Power Pitch, and contributed to publications like The New York Times and Forbes.com. In this episode: Network building is essential for any executive or entrepreneur. However, everyone knows no single technique or hack can create a resourceful network. Developing a robust network requires a host of skills, time, and kindness. Fortunately, there are a few guidelines that can ease this process. Kelly Hoey, a speaker, writer, and coach, specializes in helping others build their dream network. Her approach to personal branding and connecting with others has tangibly boosted the careers of countless entrepreneurs and leaders. Kelly's networking expertise comes from her transformative career journey, where she discovered the key to achieving professional milestones and unlocking opportunities despite starting with a law degree and business cards in hand. Now she takes the time to share them with you. In this episode of the Branding Room Only podcast, Paula Edgar speaks with Kelly Hoey about the best practices for building a better network. They go through how to give a good elevator pitch, how to use your networks, and the importance of proper listening. They also touch on the one and only hack for networking.We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.

Mar 14, 2023 • 22min
Overlooked Essentials of Creating Your Personal Brand With Paula Edgar
Paula Edgar is an attorney, speaker, and CEO of PGE Consulting Group LLC, a strategy firm that provides diversity, equity, and professional development solutions for organizations. She conducts live and virtual facilitated workshops and offers executive coaching where she helps leaders improve their personal branding, networking, social media, and business developments. She was a Founding Partner of Inclusion Strategy Solutions LLC and was the inaugural Chief Diversity Officer at New York Law School. As for her writing, Paula has written for publications such as the New York Times, Bloomberg Law, Business Insider, and US News. In this episode… For leaders and executives, personal branding is everything. The initial impression one makes can significantly influence how others view them, their level of trust, and the potential for collaboration. Even more importantly, your continued actions will define not only yourself but your organization as well. However, creating this personal image is harder than it seems. Effective branding takes intentionality and time, but it helps to have someone guide you along the process. In this episode of the Branding Room Only podcast, Chad Franzen flips the script and interviews Paula Edgar, the CEO of PGE Consulting Group LLC. Together, the two discuss what it means to build a personal brand and how she helps her clients define themselves. They also go through her perspective on diversity, how she got into coaching, and why she started her new podcast. Stay tuned for all of this and much more in the future!We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. Reserve your seat at paulaedgar.com/events.


