Home Service Business Coach With David Moerman

David Moerman
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Nov 13, 2026 • 57min

325: He Turned Down Investment Banking to Start a Pressure Washing Company

I'm joined by Parker Thomson, who walked away from an investment banking track at Gonzaga at 20 to start P&M Pressure Wash with no money, selling jobs door to door and subbing every one out under his own brand. After joining our program, he went from $178K in his first six months to $625K so far this year, with a 10-person team and a third truck on the way. We break down how he got himself off the truck and into sales, why service plans raised his average ticket by about $300, and how his team keeps selling with door answer rates down to 20%.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Nov 10, 2026 • 12min

324: Why I'm Not Building an 8-Figure Business

I've decided I don't want to build an 8-figure business, and I know that goes against most of what you hear in entrepreneur circles. I walk through the criteria I run every decision through, from simplicity and profitability to running the business remotely and being present with my family. I also share how one owner in our program gave up a little of his $200K salary to go from 60 to 80 hour weeks down to about 15.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Nov 6, 2026 • 55min

323: From Mowing With Buddies to 22 Employees: Trey's Landscaping Story

I'm joined by Trey Lambert, who was running a $400K landscaping business with a crew of buddies and no time to go fishing when he slid into my DMs 6 years ago. After joining our program, he grew Perfect Turf and Perfect Scape to about $2.5M with 22 people and 9 trucks. We break down how he did it, from CEO Fridays and Money Mondays to hiring his office manager out of a Starbucks drive-through and writing a 5-year plan built around his family.Where does your business actually stand? Take the free Growth ScorecardStop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truck
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Nov 3, 2026 • 17min

322: Jobber Pricing: What It REALLY Costs for a Growing Business

I used Jobber for 8 years to run my own cleaning business, with three trucks on the road full-time, after testing three other CRMs first. In this one I break down what Jobber actually costs in 2026 for a 5-person crew on the Grow plan. I cover the features that paid off for us, from optional line items and time tracking to two-way texting, plus the extra fees to watch for and the simple ROI math to know if it's worth it for your business.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Oct 30, 2026 • 41min

321: He Made Himself Irrelevant in a $600K Cleaning Business

I'm joined by Daniel Lee, who got laid off from Microsoft in 2023 and started an interior cleaning business a few weeks later. After joining HSBC, he went from $95K a year to on pace for $600K, with five VAs and a team of contractors running the day to day. The bigger shift was getting himself out of $20 an hour tasks, to the point where he checks in about three hours a week from Colombia.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Oct 27, 2026 • 19min

320: How to Get Your First 100 Pressure Washing Customers

I break down the 5 exact steps I'd take to land my first 100 pressure washing customers if I was starting over today. At a $1,000 average job, that's a $100K business, built without leaning on paid ads. I walk through everything from setting up the basics and building a brand that means something to getting your local network talking, door knocking affluent neighborhoods, and packaging your services so you're never the cheapest quote.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Oct 23, 2026 • 54min

319: How Craig Built and Sold a 37-Unit Franchise

I'm joined by Craig Jooste, who went from the exec team at 1-800-GOT-JUNK to co-founding a handyman franchise he grew to 37 units and sold. Now he's scaling Genie Senior Services to 60 territories. We break down what it takes to build a home service brand that runs without you, from a $3,100 average ticket and referral partnerships that close at 85% to running on about $5,500 a month in overhead and protecting your time as an owner.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Oct 20, 2026 • 13min

318: I Let AI Find Me a Window Cleaner (Here's Who It Picked)

I put Meta's AI agent to the test by asking it to get my windows cleaned, then watched it pick a company, fill out the estimate form, and land me a pricing email in under 5 minutes. From there I break down how homeowners are starting to find home service businesses going into 2027. We go from keeping your Google Business Profile complete and stacking Google reviews to showing real prices on your site, adding an online pricing calculator, and building an FAQ around the questions people actually ask.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Oct 16, 2026 • 54min

317: 10 Ways a VA Can Add Revenue to Your Home Service Business

I’m joined by Brandon Lazar, who spent 15 years running his own cleaning business before selling it in 2023 for $1.545M. He went from doing admin until 11 PM every night to running 3 locations and 2,500 jobs a year with 3 full-time VAs behind him. We break down how a VA can actually add revenue, from speed to lead and following up on every quote to client re-engagement, neighborhood discount days, and strategic partnerships.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard
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Oct 13, 2026 • 13min

316: Why Your Home Service Business Is Stuck at $20K/Month

I'm going solo this week to break down why so many home service business owners get stuck at $20K a month, right around the $180K mark where a lot of owners jump into our program. I walk through the 5 steps that got my own cleaning business past it, from getting off the truck and building a predictable lead pipeline to increasing your average ticket, tightening up your sales process, and building a team that runs without you.Stop doing every job yourself. Join the #1 community for pressure washing & window cleaning owners ready to get off the truckWhere does your business actually stand? Take the free Growth Scorecard

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