Beeler.Cast

The Media/FinTech connection is not what you think First of a series of podcasts exploring the intersection of media, FinTech and cryptocurrency. Forget monkey NFTs: FinTech could unlock new untapped marketplaces for media companies. To set the stage, our first episode is with Maceo Rémy and Sunil Sharma to dispel some myths and outline a strategy media companies should start to think through.

The Collapse of the Ad Tech Surveillance Economy with Judy Shapiro. Judy Shapiro has had a distinguished career working both the agency side (NWAyer) and client side (AT&T, Lucent Technologies, Bell Labs, Phillips, Paltalk and CA) where she became an early advocate of advertising technology. By 2011, Judy could see the opportunity of digital marketing and she decided to start her own ad tech venture, engageSimply; an acquisition marketing firm that uses artificial intelligence to precisely identify, access, and buy the topics a brand should invest in to drive sustainable acquisition. During this time, Judy was a regular contributor and speaker at industry venues including AdAge, 4A’s, Huffington Post, and Entrepreneur aimed at inspiring her colleagues to embrace ad tech’s potential. While at the same time educating marketers about ad tech’s dark side where algorithms trump intuition and platforms overshadow people. In 2017 and 2018, engageSimply was awarded “Top 10 Content Marketing Solution” from Marketing Tech Insight.

In this episode, we talk with Ian Gibbs, Research and Insight Specialist with CoLab Media Consulting, as he takes us through the Barometer research findings! The Rev Ops Barometer Report was just published! Contact us at support@beeler.tech to find out how you can get a copy.

Jonathan Mendez has been too quiet Jonathan is my go-to guy if I want to stir shit up about ad tech. But he's been quiet. What's he up to? - Ad Tech Tea - CDPs - Another AdMonsters Flashback

Our guests this week: - Morvareed Salehpour, Esq., Managing Partner @ Salehpour Legal Consulting - Stephen Dove, Head of PM @ Waze Monetization Topics for discussion: - Is privacy regulation actually helping with privacy? - Targeting, measurement, and privacy through the lens of Waze's hyperlocal ads business

Think late-night talk show meets ad tech. The twist: who knows, we might bring you in on the conversation. Our guest this week (all subject to change last minute, we're sorry to say): Shiv Gupta, Managing Partner at U of Digital Topics for discussion: - It is the pilot episode of this format, so maybe we just see if we remember to hit the record button. - PMPs in Aisle 3: Walmart now stocks a DSP? - Nielsen (not to be confused with Nelson) has been suspended by the MRC

Rob Deichert and I recorded this back in July as a webcast. Rob shared his ideas on Linkedin in a series of articles and he laid out some no bullshit tactics and colorful analogies he really needs to explain. Rob recently became CRO at TuneIn. Rob's article series on Linkedin: https://www.linkedin.com/pulse/yakuza-flux-capacitor-pandemic-product-roadmap-part-1-rob-deichert

This is actually the audio only version of a webcast I did with Ben Reid, CEO of Elasticiti. (https://www.elasticiti.com/). The topic of our conversation: How to be Convincing with Data. Depending on your role, you may be the person closest to the data that people need to make smart decisions for your company. But how can you help make that data tell a story?

I take no time to tackle the big issues on this episode: where are the white sunglasses, Brendan? More importantly we discuss identity, tying some of it back to attempts in the past to accomplish what we must this year. If you want to be anonymous, we need to know who you are.

This isn't an interview but instead the audio recording of a presentation I gave at adPushup's Programmatic Meetup 2020 back in October. The session  was labeled "the programmatic publisher" and was described as A glance at how publishing is changing. Working in not a just programmatic-only, but a programmatic-driven environment. Forecasting the evolution of responsibilities for programmatic pros going forward.