The Instagram Stories - Social Media News
The ultimate destination for the latest in social media news, focusing on Instagram and TikTok. The show features exclusive audio clips from the voices behind the platforms, giving updates and insider insights. Whether you're a creator, marketer, or social media enthusiast, stay ahead of the curve and on top of social media news with 'The Instagram Stories'.
Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed, or sponsored by Instagram, LLC. Instagram and the Glyph are used with permission by Instagram, LLC.
Latest episodes
Dec 17, 2024 • 11min
12-17-24 - Head of Instagram Adam Mosseri Talks about Reels Trials and Why Followers Don't See Your Content
The Head of Instagram, Adam Mosseri, talks about how to use the Reels Trial feature, and explains why your followers aren't seeing your content (don't worry, I give some ideas on how to ensure they see it anyway). Also, YouTube Creator Liaison Rene Ritchie stops by to talk about how to think about YouTube on TV and in 4K.Show Notes:MTA Announces Final Commemorative Limited Edition MetroCards in Partnership with Instagram Featuring Iconic New York Content Creators (MTA)
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Dec 12, 2024 • 27min
12-12-24 - Instagram Rolls Out Trial Reels and Corey Walker of Instagram for Business for Dummies talks strategy
Today on the show, Instagram rolls out the ability to test a Reel to a wider audience before your followers can see it, and five-time best-selling author Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies, joins the show to share her expertise on Instagram marketing.Instagram rolls out Reels Trials (Instagram)This week on the Instagram Stories Podcast, five-time best-selling author Corey Walker, co-author of Instagram for Dummies and Instagram for Business for Dummies, joins the show to share her expertise on Instagram marketing. Corey explains how she became a successful author and why Instagram is the perfect platform for businesses of all sizes, even considering the rise of TikTok, YouTube Shorts, and Threads. During the conversation, Corey shares insights on using Instagram's features to connect with audiences:○ She emphasizes the importance of using Reels and Carousels.○ She suggests creating TikToks specifically for that platform and repurposing the content without the TikTok logo for Instagram Reels. About Corey Walker:Corey is the 5-time bestselling co-author of Instagram for Dummies, and Instagram for Business for Dummies. She is also a social media marketing agency owner in El Dorado Hills, California. Corey works with service based businesses to get more leads and sales through social media and email marketing by helping them get over the hump of posting on social media - whether they're held back by fear, time, or energy, her strategies get businesses on the right track of posting regularly.Follow Corey:Website: https://themarketingspecialist.comInstagram: https://instagram.com/coreycwalkerLinkedIn: https://linkedin.com/in/coreycwalkerSocial Sprint: 5 Days to More Clients (FREE!)Instagram for Business for Dummies, 3rd edition (Amazon)
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Dec 10, 2024 • 8min
12-9-24 - Adam Mosseri, Head of Instagram, Explains the #1 Thing To Improve Reach
Today on the show, Adam Mosseri, Head of Instagram, answers questions about improving reach, scheduling posts on Threads, editing captions and much more. Additionally, I remind everyone that I have a Patreon that gives access to ad-free episodes of the show.Show Notes:Do NOT Do On Instagram (Instagram)
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Dec 6, 2024 • 9min
12-6-24- TikTok Loses Bid to Overturn Law, and Adam Mosseri talks posting frequency
Today on the show, we talk about the latest news on the TikTok ban, the Head of Instagram, Adam Mosseri shares his recommendations on how often to post, and the CEO of Meta, Mark Zuckerburg, talks about their progress on AI. Show Notes:TikTok Faces U.S. Ban After Losing Bid to Overturn New Law (NY Times)Adam Mosseri on Posting Frequency (Instagram)Mark Zuckerberg on AI (Instagram) Send audio to one (or all!) of the following questions:"what's your favorite Instagram feature in 2024?" "what was your favorite TikTok/ Reel trend from 2024?” "What are your predictions for social in 2025?”Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."Thank you in advance!!!
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Dec 4, 2024 • 9min
12-4-24 - Instagram Adds Broadcast Channel Replies and YouTube Wants You To Make It Better
Today on the show, Instagram adds Broadcast Channel Replies and Prompts, the Head of Instagram, Adam Mosseri talks about video quality, and the YouTube team invites you to apply to help make YouTube better for everyone.Show Notes:Instagram Broadcast Channel Replies Skit (Instagram)Instagram Video Export Settings (Instagram)How YOU Can Help Build and Test Features for YouTube! (Form)
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Dec 1, 2024 • 12min
11-30-24 - Australia Bans Social Media for Under 16s and More on The TikTok Ban
Today, we discuss Australia's plans to ban social media for children under the age of 16, and dissect John Oliver's clip from Last Week Tonight all about the TikTok ban in the United States, which is supposed to go into effect January 19th. Show Notes:Australia bans social media for under 16s (The Verge)TikTok Struggles to Protect U.S. Data From Its China Parent (WSJ) (Bypass Paywall)Requests:1. Can you share audio about your social strategies around the holiday time? 2. Can you send audio to one (or all!) of the following questions:"what's your favorite Instagram feature in 2024?" "what was your favorite TikTok/ Reel trend from 2024?” "What are your predictions for social in 2025?”Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."Thank you in advance!!!
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Nov 25, 2024 • 13min
11-25-24 - Adam Mosseri Answers Tons of Questions about Reach and the DMs get updates
Today on the show, we talk about some updates to Instagram's DM Inbox including stickers (ick) and location sharing (yes!). We also dive into what the Head of Instagram, Adam Mosseri, shared in his recent Ask Me Anything, answering questions all about Reach. Does posting a Reel to your Stories effect reach? Why do some posts get more reach than others? Find out answers to those questions and more in today's episode.Show Notes:More Ways to Express Yourself and Deepen Friendships in DMs (Instagram)Send audio to one (or all!) of the following questions:"what's your favorite Instagram feature in 2024?" "what was your favorite TikTok/ Reel trend from 2024?” "What are your predictions for social in 2025?”Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."Thank you in advance!!!
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Nov 21, 2024 • 11min
11-21-24 - Instagram Rolls Out a Way to Reset Your Recommendations and the YouTube Creator Insider Team Shares News on Hype
Today on the show, we have an update on YouTube Shorts over 60 seconds, plus the YouTube Creator Insider team shares news on Gifts, Jewels, and Hype. Facebook changes its primary metric to views, the Instagram team begins to roll out a way to reset your recommendations, and Threads adds custom feeds to the pull down in the app.Show Notes:YouTubeLiasion: Creators, we are entering 'longer Shorts' Phase 3! (Threads)YouTube Creator Insider Team Weekly Update - Jewels, Gifts, and Hype (YouTube)Facebook Changing It's Primary Metric to Views (Facebook)Instagram metric that shows what percentage of viewers watched past the first 3 seconds (Threads)Reshape Your Instagram With a Recommendations Reset (Instagram)Threads Rolls Out Custom Feeds in Pull Down (Threads)Would you like to contribute your thoughts to the show?Send audio to one (or all!) of the following questions:"what's your favorite Instagram feature in 2024?" "what was your favorite TikTok/ Reel trend from 2024?” "What are your predictions for social in 2025?”Your audio should be something like "Hi, I'm Daniel from New Jersey, I've been listening to the Instagram Stories for (X time), and my favorite Instagram feature to use in 2024 was...."Thank you in advance!!!
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Nov 18, 2024 • 12min
11-18-24 - Adam Mosseri, Head of Instagram, on finding creative inspiration
Today on the show, Adam Mosseri, the Head of Instagram, discusses when to use Broadcast Channels, their plans for Story Highlights, and what to do when you're stuck for creative inspiration. Show Notes:
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Nov 15, 2024 • 10min
11-15-24 - TikTok Adds Links to Captions, Threads Updates, and Buffer Shares Stats on Reels vs Carousels
Today's episode features reporting from Lia Haberman of the In Case You Missed It newsletter about TikTok adding links to captions for affiliates, some Threads updates including a new signup experience and ads, and a clip from Kirsti Lang at Buffer sharing their findings from 2 years of Instagram engagement data.Show Notes:TikTok Including Links in Captions (Threads)Lia Haberman - In Case You Missed It (Substack) Threads Sign Up Experience Changing (Threads)Threads Rolling Out Ads in January (The Information)Threads Custom Feeds (Threads)Buffer: Data Shows Instagram Reels are Best For Reach — But Not Engagement (Buffer)Buffer Video from Kirsti Lang (Instagram)Buffer: Interview with Amanda Marachko (Audio Version) (Video Version)
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