The Instagram Stories - Social Media News
The ultimate destination for the latest in social media news, focusing on Instagram and TikTok. The show features exclusive audio clips from the voices behind the platforms, giving updates and insider insights. Whether you're a creator, marketer, or social media enthusiast, stay ahead of the curve and on top of social media news with 'The Instagram Stories'.
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Latest episodes
Feb 25, 2025 • 24min
2-24-25 - How to Schedule an Instagram Story plus Kirsti Lang from Buffer Shares the Best Time to Post on Instagram
The Head of Instagram answers a question about scheduling an Instagram Story, saying it's not possible. Technically it's not possible from the Instagram app, but you can do in the Meta Business Suite. Additionally, Kirsti Lang from the Buffer team stops by to share their analytics data on the best time to post to Instagram.Show Notes:Show Notes:Interview with Kirsti: (Audio Version) (Video Version)Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.Find Kirsti online at:Instagram: @itsmekirstiBuffer: BlogData Shows Instagram Reels are Best For Reach — But Not EngagementThe Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out
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Feb 22, 2025 • 20min
2-21-25 - Instagram Reels Trials Strategy, plus Kirsti Lang Shares Instagram Data Analytics on Reels vs Carousels
Instagram announced some updates for the DM inbox, including the ability to translate messages and share music. Additionally, the Head of Instagram, Adam Mosseri, shares some strategy for how to think about Reels Trials, and then Kirsti Lang from Buffer stops by to share the data on what kinds of posts perform best on Instagram.Show Notes:New Ways to Stay Close to Your Crew in IG DMs (Instagram) Interview with Kirsti: (Audio Version) (Video Version)Kirsti Lang is a marketer and creator based in Cape Town. By day, she's a senior content writer at Buffer. By night, she's a podcaster and creator, cultivating an audience of ambitious marketers looking to level up their productivity, tech stacks, and careers.Find Kirsti online at:Instagram: @itsmekirstiBuffer: BlogData Shows Instagram Reels are Best For Reach — But Not EngagementThe Best Time to Post on Instagram in 2025: We Analyzed 2 Million+ Posts to Find Out
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Feb 18, 2025 • 10min
2-18-25 - Updates on Facebook, YouTube, and the Instagram algorithm
Today's show has an update from the Facebook team on how they're handling Live Video going forward, plus the YouTube team shares an update on Android/iOS parity. Then the Head of Instagram, Adam Mosseri, shares insights on the algorithm and how changes to it are handled.Show Notes:Updating Our Facebook Live Video Storage Policy (Facebook)Shorts Text to Speech on iOS and Android and Updated Profile Cards on Studio Mobile (YouTube)
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Feb 14, 2025 • 10min
2-14-25 - TikTok is Back in the App Store and YouTube Has a New AI Video Tool
TikTok is back in the App Stores in the United States, the YouTube team is rolling out a new generative AI video tool to create clips of anything you want, and the Head of Instagram explains how to maximize reach on Instagram.Show Notes: TikTok Available To Download in App Stores (Twitter)VEO 2 Coming to YouTube Shorts (YouTube)Instagram Testing a Button Next to Comments (Threads)30 Engaging Hooks for Instagram Reels (Digipax)
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Feb 11, 2025 • 11min
2-11-25 - YouTube's CEO on 2025 and The Latest on TikTok
Today the CEO of YouTube shares the latest info on the platform for 2025, plus how to download TikTok if you deleted it and Elon Musk answers a question about if he would buy TikTok.Show Notes:YouTube CEO Neal Mohan on his 4 big bets for 2025 (YouTube)YouTube Partnering with Repurpose.io to give 3 free months (Twitter)Download TikTok in the US (TikTok.com)Elon Musk on TikTok - 19:00 minute mark (YouTube)
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Feb 4, 2025 • 8min
2-3-25 - Does Horizontal Video on Instagram Get Downranked and other answers
The Head of Instagram answers questions about the new Edits app, explains how the algorithm treats likes vs. saves, and gives some insights about the Instagram Creator Bonuses (hint: I don't like the answer and I have stats to show why).Show Notes:Meta posts big profit, aims to take AI lead (AFP)
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Jan 29, 2025 • 13min
1-29-25 - How Instagram Ranking Works for Stories Plus AMA with the Head of Instagram
Today's episode features the Head of Instagram explaining how ranking works for Stories and why only your followers will see your Stories. Additionally Adam Mosseri answers questions about Story Highlights, 3 Minute Reels, the new video editing app Edits, and more.Show Notes:
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Jan 27, 2025 • 10min
1-27-25 - How to Get Recommended on Instagram Plus Cross-Posting Stories and Threads Ads
TikTok gets a 75 day extension because of President Trump's Executive Order, the YouTube team shares some updates, WhatsApp will let you cross post your Story to Instagram and Facebook, the Head of Instagram explains what you need to do for your content to be recommended, and Threads is starting to get ads. Show Notes:White House in talks to have Oracle and U.S. investors take over TikTok (NPR)YouTube Creator Insider Team Updates (YouTube)Share WhatsApp Story to Instagram and Facebook (Facebook)Testing Ads on Threads (Threads)
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Jan 23, 2025 • 14min
1-22-25 - The Head of Instagram Gives Tips and Tricks for Reels and the Algorithm
Today the Head of Instagram, Adam Mosseri, shares Tips and Tricks for Reels, gives an explanation on how the Instagram algorithm works in 2025, and talks about how often you should post. I start something called "The Wednesday Waffle" where I talk about another topic at the end of the show.Show Notes:
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Jan 20, 2025 • 10min
1-19-25 - TikTok Gets Shut Off and Turned Back On plus Instagram announces a new video editing app and tons more
TikTok was shut down but now it's back! Instagram announces a new video editing app for mobile, plus Reels up to 3 minutes and a redesigned profile grid. What a time to be alive!Show Notes:Instagram announces a new profile grid (Instagram)
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