Knowledge at Wharton

Marketing professor Zhenling Jiang discusses her research paper, “Referral Contagion: Downstream Benefits of Customer Referrals,” and shares a simple intervention that can help companies gain more customers through referrals. Hosted on Acast. See acast.com/privacy for more information.

Since the launch of ChatGPT in late 2022, Stack Overflow has seen a noticeable drop in daily visits, with traffic decreasing by 1 million — a 15% reduction within just four months. This trend underscores a growing preference for automated solutions, as users increasingly turn to AI for answers, reflecting a shift in how people seek information and interact socially.In this “AI Horizons” podcast episode, Wharton marketing professor and AI at Wharton co-director Stefano Puntoni joins Gordon Burtch, information systems professor at Boston University’s Questrom School of Business; Julian De Freitas, a business administration professor and director of the Ethical Intelligence Lab at Harvard Business School; and Weiguang Wang, a computer and information systems professor at the University of Rochester’s Simon Business School to discuss the topic. Hosted on Acast. See acast.com/privacy for more information.

Can student athletes profit off of their own name, image, and likeness (NIL)? Wharton’s Ken Shropshire weighs in on NIL and its impact on sports since a historic Supreme Court ruling brought it into the limelight in 2021. This Ripple Effect podcast episode is part of the "Back to School" series. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Stephanie Creary speaks with Jennifer Andrews, head of equity and inclusion at Guardian, and Ellen Ernst Kossek, a distinguished professor of management at Purdue University’s Mitchell E. Daniels Jr. School of Business, about how companies can improve work-life balance for caregiving employees dealing with higher levels of stress, anxiety, and depression.This episode is part of the Leading Diversity at Work series. Hosted on Acast. See acast.com/privacy for more information.

Wharton marketing professor Jonah Berger discusses his published study, “Topography of Thought,” which was co-authored with Olivier Toubia, business professor at Columbia Business School. The paper examines how someone's writing style can be indicative of their future success, and where generative AI might come into the picture. Hosted on Acast. See acast.com/privacy for more information.

Wharton finance professor emeritus Jeremy Siegel’s bestselling book, Stocks for the Long Run, was first released in 1994 and is now in its sixth edition. Siegel talks about what has changed in investment strategies, and what remains the same. This Ripple Effect podcast episode is part of a series called “Meet the Authors." Hosted on Acast. See acast.com/privacy for more information.

Eric Bradlow, the vice dean of Wharton’s new AI and Analytics Initiative, discusses how generative AI can be leveraged in education, companies, and society to enhance our lives — and why the first step to understanding AI is to simply start using it. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Cait Lamberton talks about her new book, Marketplace Dignity, which explains why customers want firms to treat them with respect and dignity above anything else. This episode is part of a series called “Meet the Authors" from the Ripple Effect podcast. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Stephanie Creary speaks with Dr. Ella F. Washington — organizational psychologist, practice professor at Georgetown University, and founder of Ellavate Solutions — on the indisputable value of DEI and how to be authentic at work while navigating corporate culture.This episode is part of the Leading Diversity at Work series. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Lu Liu discusses what policy changes may be needed to break mortgage lock-in, which is restricting real estate inventory in the U.S. housing market. This Ripple Effect podcast episode is part of a series on “Real Estate.” Hosted on Acast. See acast.com/privacy for more information.