Knowledge at Wharton

Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers and what that could mean for other products. Hosted on Acast. See acast.com/privacy for more information.

Brigitte Hoyer Gosselink of Google.org talks with Wharton’s Katherine Klein about how the tech giant’s philanthropic arm leverages financial and human capital to help nonprofits around the world. Hosted on Acast. See acast.com/privacy for more information.

As part of the Leading Diversity at Work series Wharton’s Stephanie Creary talks to IBM Global Chief Diversity & Inclusion Officer Carla Grant Pickens about the company’s efforts to create change both inside and outside the office. Hosted on Acast. See acast.com/privacy for more information.

President-elect Joe Biden’s proposed stimulus package is comprehensive and will likely help to move the economy forward but direct payments could be better targeted to those in need say Wharton experts. Hosted on Acast. See acast.com/privacy for more information.

The violent storming of the U.S. Capitol on January 6 was a “watershed moment” for corporations to reexamine their role in a democracy Wharton’s Michael Useem says in an interview with Wharton Business Daily on SiriusXM. Hosted on Acast. See acast.com/privacy for more information.

In their book ’Winning in China ’ Wharton’s Lele Sang and Karl Ulrich explore the successes and failures of several well-known companies in their attempts to enter China’s market of 1.4 billion consumers. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Herbert Hovenkamp explains why far-right social media platform Parler faces an uphill court battle in proving that Amazon violated antitrust laws. Hosted on Acast. See acast.com/privacy for more information.

New research co-authored by Wharton’s Maurice Schweitzer reveals that most people don’t really mind answering sensitive questions and asking them doesn’t leave a bad impression. Hosted on Acast. See acast.com/privacy for more information.

John W. Rogers Jr. founder of Ariel Investments talks with Wharton’s Stephanie Creary about his lifelong effort to get more people of color into boardrooms and key leadership roles. Hosted on Acast. See acast.com/privacy for more information.

During a recent Leading Diversity@Wharton event Wharton’s Stephanie Creary spoke with three authors whose books offer deep insights into diversity and inclusion in business. Hosted on Acast. See acast.com/privacy for more information.