Knowledge at Wharton

Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day. Hosted on Acast. See acast.com/privacy for more information.

Generative AI promises productivity and cost-cutting gains, but it also has the potential to increase employee well-being. That’s why Wharton’s Stefano Puntoni wants companies to put their workers at the center of the AI conversation. This Ripple Effect episode is part of the “Research Spotlight” series. Hosted on Acast. See acast.com/privacy for more information.

A highlight of Eric Bradlow, Shane Jensen, and Adi Wyner's conversation with Seth Partnow—Data Science Manager for the NBA at PENN Interactive, former Director of Basketball Research for the Milwaukee Bucks, and author of The Midrange Theory—discussing what NBA work at PENN Interactive entails, expectations for draft picks and predicting player performance, and how talent distribution across NBA teams is changing. Hosted on Acast. See acast.com/privacy for more information.

Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.

Wharton management professors Harbir Singh and Mike Useem discuss their book Resolute Japan: The Leaders Forging a Corporate Resurgence, which explores how a new model of leadership has transformed Japan's top companies. This Ripple Effect episode is part of the “Meet the Authors” series. Hosted on Acast. See acast.com/privacy for more information.

Research from Wharton professor Rebecca (Becky) Schaumberg and PhD student Zhiying (Bella) Ren reveals how disagreement in a conversation is often mistaken for bad listening, regardless of how engaged the listener is. Schaumberg explains their findings. Hosted on Acast. See acast.com/privacy for more information.

Listen to a special episode from Where AI Works, a new podcast hosted by Wharton faculty, sponsored by Accenture. The show dives into how artificial intelligence is transforming the way we live and work, with real-world stories and insights from leaders across industries. In this episode, host Kartik Hosanagar speaks with David Droga, founder of Droga5 and current CEO of Accenture Song, to explore how AI is transforming the worlds of marketing, advertising, and creative work. From shifting agency dynamics to the evolving role of human imagination, Droga offers an inside look at what the creative industries need to embrace — and question — as AI tools grow more powerful. Tune in to hear how one of the world’s top advertising leaders sees the future of creativity in the age of automation. Follow and listen to more of Where AI Works here. Hosted on Acast. See acast.com/privacy for more information.

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes. Hosted on Acast. See acast.com/privacy for more information.

Wharton Deputy Dean Nancy Rothbard talks about how social media has changed office culture by giving colleagues a way to connect with each other outside of work. This Ripple Effect podcast episode is part of a series on “Wellness at Work.” Hosted on Acast. See acast.com/privacy for more information.

Companies can benefit from the experience and flexibility of older workers, says Wharton’s Peter Cappelli. What will it take for employers to stop age discrimination and change their approach to retirement? This Ripple Effect episode is part of a series on “Navigating Retirement.” Hosted on Acast. See acast.com/privacy for more information.