Business Brain – The Entrepreneurs’ Podcast

It’s mailbag day today! Shannon and Dave answer two of your questions this week, the first is about crafting your public persona. No one is better equipped to represent your business than you are, and that means you have to get comfortable putting yourself out there, too. But you don’t have to put everything online — Shannon and Dave talk through how to build that filter and use it. The second question is about pricing your business’s products or services, and that leads to an interesting discussion about the upcoming Small Business Show book! Also… theme music! Stuff mentioned: Annual Corporate Minutes Priceless: The Myth of Fair Value (and how to take advantage of it) The post Small Business and your personal privacy, how to set prices and more – SBS 53 appeared first on Business Brain - The Entrepreneurs' Podcast.

Today’s small business show takes us through some of the bigger-picture stuff you can do to grow your small business. What would it take to grow your business to be ten times its size? What would you change if you were running your business like you intended to sell it? If you had to write an executive summary about your business, what would you say? We also spend some time talking about your board of advisors and why the Beer Test matters. Listen as Shannon and Dave discuss these questions and put some perspective on how you can make things work even better for you in this new year. The post Grow Your Small Business, Executive Summaries and the Beer Test! – SBS 52 appeared first on Business Brain - The Entrepreneurs' Podcast.

Shannon and Dave talk about the impact that small business owners feel when competing for employees with new, well-funded startups (aka those that can hire people their cash flow doesn’t afford!). Shannon found a great article about how on-demand businesses have created a new era of entrepreneurship — and how attractive that is to employees that want to break out of the 9-to-5 workweek. Listen to what your two favorite business geeks have to say! The post How Small Business Competes for Employees with Well Funded Startups – SBS 51 appeared first on Business Brain - The Entrepreneurs' Podcast.

Rob Gautereaux started JustLuxe.com in 2004 as a site with product articles and classified ads. Within 2 years he realized there was better value to the JustLuxe readers – and JustLuxe themselves – if they were a true publication business. Since then JustLuxe has grown significantly by creating their own great content and partnering with The RGM Group to help them monetize. Rob talks about many things including identifying the right opportunities and, more importantly, walking through the door when you find them. Rob also is involved in his family business, G4 Design House, which has built 350 web sites in the last 2 years for small businesses, spreading his clients’ payments out over months or years to ease the burden on small businesses. He’s a busy guy, and has quite a few lessons to share. We’re happy he took the time to share them with us! The post Luxury Small Business Success Story: Justluxe.com – SBS 50 appeared first on Business Brain - The Entrepreneurs' Podcast.

Shannon and Dave dig in today, talking about naming your business (and theirs!) as well as reward credit cards. How do you go about picking a good name for a business and what message does it send to your customers? Your favorite business geeks are also rewards credit card geeks that love earning points and perks by using their credits cards for their businesses. They dissect an article Dave found and share their favorite tips and tricks for using their favorite rewards cards. Stuff Mentioned: The Best Credit Cards for 2016 from Bottom Line Personal Moments.com The post Naming Your Business and Credit Card Rewards – Small Business Show 49 appeared first on Business Brain - The Entrepreneurs' Podcast.

Cash is king. You hear it all the time, but have you ever sat down and thought about what it means for your small business? Your two favorite business geeks have and they share their thoughts about how to manage – and even get – cash the right way. Profits are great, but cash is king. Listen now to hear why! The post The Small Business Cash Flow Show – SBS 48 appeared first on Business Brain - The Entrepreneurs' Podcast.

While cash might be king, your employees are queen… and this is one of those cases where the queen needs to win. Shannon and Dave talk about what it takes to not only motivate your employees, but also to keep your team happy. Starting with a discussion about salespeople, the value of quotas is challenged… and other ideas are thrown into the mix, as well. Listen as your two favorite business geeks wrap up their year for you this way. The post Motivating and Pleasing Your Employees – SBS 47 appeared first on Business Brain - The Entrepreneurs' Podcast.

Bruce Linde is the quintessential service provider, always looking to do whatever he can to support his clients. In fact, he even considers the websites he builds for his clients to serve them after he’s finished; the goal being to have the site “turn interest into a client.” Bruce wryly shares the many stories and lessons he’s learned, including telling us why he believes “mistakes are my education.” Listen today to hear it all The post Small Business Tips from 5 Happiness Webmaster – SBS 46 appeared first on Business Brain - The Entrepreneurs' Podcast.

This week on the Small Business Show, we continue the discussion about small business marketing with Shannon and Dave talking about the value of marketing via social media as well as offline marketing. Strategies for authenticity are the core, including specific discussions about Facebook, Twitter, Snapchat, offline marketing and more! The post Small Business Marketing Stories – Part 2 – Small Business Show 45 appeared first on Business Brain - The Entrepreneurs' Podcast.

Shannon and Dave share their own thoughts about marketing as it relates to their businesses. In Part 1 of the Small Business Marketing show, advertising is a focus with discussions about pay per click, display ads, podcasts and reviews. What marketing methods have worked for you? Share your story with us in the comments below or feedback@businessshow.co The post Small Business Marketing – Our Stories. Part 1 – SBS 44 appeared first on Business Brain - The Entrepreneurs' Podcast.