Business Brain – The Entrepreneurs’ Podcast

There’s so much to figure out with digital marketing on social channels like Facebook and Instagram. Techniques for finding success need to be continually measured and updated since what worked a few months ago may no longer have an impact. Finding a trusted source for help can be a challenge. Joining us today on The Small Business Show is the Founder and CEO of Divine Social. Traci Reuter has decades of sales and marketing experience and now focuses her expertise on helping companies create and focus their strategies for digital marketing success. 00:00:00 Small Business Show #303 for Wednesday, November  18, 2020 Creating Facebook, Insta, Pinterest campaigns with Traci Reuter from Divine Social Entrepreneurship: Start out of necessity, continue for the freedom (or flexibility) The allure of predictability Evergreen advertising funnel – Three pillars Building audience Create engagement Generate conversions Bring your customers into your ecosystem first SPONSOR: Headspace. You deserve to feel happier, and Headspace is meditation made simple. Visit HeadSpace.com/SBS to get started. SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $100 credit.  Warm Up your customer before you convert “I have yet to see a business where video doesn’t work” 80% of all video is watched with the volume off When it’s screaming at you, trust your gut. With Amazon (and others) “You don’t own the customer relationship” Action: Create a video with a call to action, then let it run for a month “Just because it fails doesn’t mean it didn’t work.” If you’re spending more than $3k/month on social Email Traci: traci@divinesocial.com for your free 15-minute call Traci Reuter from Divine Social DivineSocial.com/SBS Review SBS (please! The post Traci Reuter – Founder of Divine Social – Small Business Show Episode 303 appeared first on Business Brain - The Entrepreneurs' Podcast.

As Small Business owners, we are all laser-focused on creating healthy and profitable businesses as part of the path to living a Charmed Life. But what about building your own personal brand? Expanding off of your business success to create a network of success based just on who you are. Today on the show, we are joined by one of our favorite guests to discuss the art of personal branding. Brian Burke is the Founder and Chief Mac Man at SellYourMac.com, Founder of RenewedMacs.com, he’s a Board Member and Technology Chair for the Adopt a Class Foundation, and he’s pretty much the most active person you will find on LinkedIn with over 14,000 followers. He’s the guy in the bright blue suit with the huge smile on his face, and today, we’re going to talk about Brian’s take on the power of building your personal brand. Join your hosts, Dave Hamilton and Shannon Jean, as we take a deep dive into what it takes to build a successful personal brand and vast LinkedIn network. 00:00:00 Small Business Show #302 for Wednesday, November  11, 2020 “Nice to be good for something.” 00:03:59 SPONSOR: TextExpander.com/podcast gets you 20% off your first year Brian Burke – Sell Your Mac.com and RenewedMacs.com Building and Maintaining Your Personal Brand Facebook vs. LinkedIn The work of Amassing Your Following Persistence and Consistency That 30-to-60 minute window Overnight success takes at least a year Giving Back Inspire engagement Brian is in Our Mistakes Book! Jonathan Palmer LinkedIn Video Tips Be authentic Just start writing Visit Brian Burke on LinkedIn – Sell Your Mac.com and RenewedMacs.com SBS Outtro Find us feedback@businessshow.co Review us! businessshow.co/reviews     The post Brian Burke – Personal Branding and LinkedIn Success – Small Business Show Episode 302 appeared first on Business Brain - The Entrepreneurs' Podcast.

Small Businesses come in all shapes and sizes. Some of us want to build companies with large teams of employees and multiple locations while others want to be solopreneurs to create a Charmed Life without those responsibilities. Joining us on the show today is Lise Cartwright, founder of Hustle and Groove, Author, and creative business strategist. Lise has built her success around creating content, helping Small Businesses create compelling messages, and empowering others to build revenue streams that bring freedom and flexibility to their lives. Join your hosts Shannon Jean and Dave Hamilton as they learn about self-publishing, content creation, side hustles, and more! 00:00:00 Small Business Show #301 for Wednesday, November  4, 2020 00:01:22 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $100 credit.  Interview with Lise Cartwright, Founder of Hustle and Groove Finding Magic everywhere From freelance writing to self-publishing The first student of Self Publishing School The definition of success and the value of systems [10 min mark when Dave’s talking, mute Lise] Success is a function of mindset “Do I feel aligned and equipped to do what I’m about to do?” Otter.ai transcription service Focus on your Friends and Gilmore Girls  The Law of Value (from Stratospheric Success) Empower and inspire — maybe even teach for free! Your priority vs. priorities Take a beat each week to reflect JST Mindfulness — Just Sit There Voxer Human Design Self-programming What’s my immediate next step? What’s the opportunity here? How does it get any bigger than this? Find Lise Cartwright on LinkedIn and Hustle and Groove Evan Carmichael’s Your One Word Review Small Business Show The post Lise Cartwright – Hustle and Groove – Small Business Show 301 appeared first on Business Brain - The Entrepreneurs' Podcast.

It’s the 300th episode of The Small Business Show! We start this special episode with a conversation about some of the most important lessons we have learned over the past 6-years of recordings and guests. Then it’s on to a great interview! Want people to remember your name? Feed them.  Our guest today has built a business around making a great impression on your current and potential customers with branded boxes of goodness that will put a smile on everyone’s face. Chelsea Martin is the Co-Owner of Noms Bake Shop where they specialize in connecting you with your customers on an entirely different level than standard marketing techniques. Since we all love cookies, I’m especially interested in learning about how they have created a business around something so important to all of us. Join your hosts Shannon Jean and Dave Hamilton as we learn why Noms isn’t really a cookie company after all. 00:00:00 Small Business Show #300 for Wednesday, October 28, 2020 300 Episodes of SBS Takeaways from 300 Episodes 00:01:50 Support Is Available  SCORE 00:03:17 That which is monitored is managed 00:04:16 Avoiding fear-based decisions 00:05:10 The opportunity of telling your story 00:06:51 The idea of action 00:08:44 Learn how to give great customer service 00:10:03 Reminding myself that I’m good at this! 00:11:30 The value of resilience and grit 00:13:55 There’s less risk than you think 00:16:47 Turn off your TV! 00:17:56 What do you want to know? feedback@businessshow.co 00:18:14 SPONSOR: BuildHR. Sync up with Kelly, Your HR Nerd. Text (720) 513-2474 to sign up. 00:19:58 SPONSOR: TextExpander.com/podcast gets you 20% off your first year 00:22:30 Making Great Impressions with Chelsea Martin from Noms Bake Shop 00:24:52 One, Two, World Domination! Recalibrating the Cookie 00:32:40 Delegating From Hobby to Job Putting Duct Tape on the ground to map out the space 00:39:56 Blending work and family conversation 00:43:11 Realizing who you are as a company 00:45:10 Coming up with your boxing and branding 00:47:10 Listen to people, Stay true to your brand 00:53:40 It was a learning opportunity 01:00:20 Action: Listen to your people 01:03:36 Find Chelsea at GetNoms.com SBS Outtro Review The Small Business Show   The post Chelsea Martin – Noms Bake Shop – Small Business Show Episode 300 appeared first on Business Brain - The Entrepreneurs' Podcast.

Today we get to focus on one of my least favorite, yet arguably most important topics for Small Business owners. Managing your accounting and cash flow is critically important to make your business successful and to keep it healthy. The reason accounting isn’t my favorite topic is that I am just not very good at it. I have focused most of my business efforts on the top line of sales and growth – not always the best technique. Today I am looking forward to learning more about how choosing the right CPA and advisor can help achieve better results and help business owners take their companies to the next level. To help educate us today we are joined by Courtney DeRonde, a Managing Partner from TDT CPA’s and Advisors. 00:00:00 Small Business Show #299 for Wednesday, October 21, 2020 00:01:07 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $100 credit.  Courtney DeRonde, Managing Partner from TDT’s CPAs and Advisors “Sales is the oxygen of your business” Accountants are Advisors “I know what we do and how we help…” Dig Into the Data: How does your business make money? What are your margins? Which customers make you the most money? Have visibility into your cash flow If you don’t want to pay any tax, don’t make any money Safe Harbor Tax Payments We Love Mistakes Learn your own Emotional Intelligence Transactional Relationship vs. Customer Relationship Stop waiting for certainty!  … because you’re going to be moving backward Find Courtney… and get a free guide! TDTPC.com/Blindspot Text BLINDSPOT to 33777 feedback@businessshow.co Review Us! The post Courtney De Ronde – TDT CPAs and Advisors – Small Business Show 299 appeared first on Business Brain - The Entrepreneurs' Podcast.

We are flooded with information each day – articles, headlines, podcasts, news, and more. Today, our guest runs several businesses built around curating this flood of content into something worthwhile to read or listen to. Stories that have lasting value, and that can change your life. Uri Bram is the CEO of The Browser and The Listener – businesses built around curation that we are excited to learn more about. 00:00:00 Small Business Show #298 for Wednesday, October 14, 2020 00:01:14 SPONSOR: TextExpander.com/podcast gets you 20% off your first year Uri Bram, CEO of The Browser, The Listener, The Viewer We need curation! The Plan: Flow with Everything Make Yourself the Hub of Uncommon Experiences Be intentional with your business, with your metrics We Love Mistakes! We’ll only recommend something if it’s still going to be interesting in ten years Identify Mistakes of Omission The Bootstrapper’s Dilemma Uri Bram: “I make things out of thoughts.” Sort out your problems first. SBS 298 Outtro The post Uri Bram CEO of The Browser – Small Business Show Episode 298 appeared first on Business Brain - The Entrepreneurs' Podcast.

Interested in starting a Small Business selling private-label products on Amazon and other marketplaces? Join your hosts Dave Hamilton and Shannon Jean as they meet Janis Carmena of Ecommerce Queen Bee. Janis shares her story of success that has led her to help others succeed with private-label sales. There’s a ton of great tips on this episode that you don’t want to miss! Listen in and then visit the Small Business Support Group to ask your questions and join the conversation. 00:00:00 Small Business Show #297 for Wednesday, October 7, 2020 00:01:22 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $100 credit.  00:03:02  Janis Carmena, Ecommerce Queen Bee, Vanisle Trading Retail Arbitrage, a How To! Then to Private Label “What Can I Learn from this Thousand Dollar Mistake?” Sad Turtle Straw Video No Straw Challenge Alibaba To Find Your Manufacturer Find a way to make yourself stand out Test on Facebook Marketplace FIRST, then once you’ve got your product, order 1,000 and sell on Amazon A better, silicone tip Go for Perception — if it looks high quality, it will sell better. Build trust with yourself! Use Sales Funnels to Meet Your Customers “Get 50% off of Amazon” with a Facebook ad.  “To use the promo code, search for [x]” Outsource anything outside your area of expertise “You cannot scale a business being a solopreneur.” ActiveCampaign for Email Lists with Automations ClickFunnels Rolodex Helium10 or Jungle Scout Listen to our interview with Greg Mercer of JungleScout NoTraceBags Advice: Don’t Get Stuck in Analysis Paralysis! Just get the samples. Find Janis Free Boot Camp – ecommercequeenbee.com Join the boot camp! Selling on Amazon Mastermind Group Small Business Pocket Guides The post Ecommerce Queen Bee – Janis Carmena – Small Business Show Episode 297 appeared first on Business Brain - The Entrepreneurs' Podcast.

Join us today on The Small Business Show as we discuss ways to make your customer service solutions remarkable. Learn about the Two Tokens concept of customer service and how it is used to diffuse conflict and get customers back on your side when problems occur. Also discussed is how to empower your employees to make the right kinds of customer service decisions, how to use templates to be sure your support messages are cohesive, and much more. 00:00:00 Small Business Show #296 for Wednesday, September 30, 2020 00:01:00 Relaunching our Facebook Group 00:01:55 Every Business is the Customer Service Business 00:04:59 Earn Loyalty: Solve Your Customers’ Problems 00:08:08 Discover Your Business’s Convenience Points 00:10:20 Two Tokens Concept of Customer Service 00:17:24 Today’s Sponsor: Please Review our Partnerships Books  (and we’ll even reimburse you if you like!) 00:19:25 De-escalate the conflict 00:24:29 Empower your Employees 00:28:00 Make your message remarkable Use TextExpander to invoke your magic phrases and make your customers your champions! Use emojis and exclamation points, or whatever works for your personality. 00:33:10 Define your escalation path, including the end. Offer a $50 Amazon Gift Card 00:38:16 Pacing and Leading your Customers 00:39:08 SBS 296 Outtro Review the show, please! The post Creating Remarkable Customer Service – Small Business Show 296 appeared first on Business Brain - The Entrepreneurs' Podcast.

It’s time for your questions on The Small Business Show! On this episode Dave Hamilton and Shannon Jean take on three topics that need solutions including providing health care for you and your employees, taking loans from family members, and when the right time to hire new employees. Join us and then visit the Small Business Support Group to join the conversation! 00:00:00 Small Business Show #295 for Wednesday, September 23, 2020 feedback@businessshow.co 00:03:25 Charles: What do you two do about health insurance for yourselves, your families, and your employees? Find an Independent Insurance Agent Health Markets to find an Agent 00:17:30 Bill: Should I borrow $50K from my father-in-law? File a UCC Financing Statement with Your State Promisory Note Template Partnerships Can Kill You! Who guarantees the loan? 00:27:26 SPONSOR: BuildHR. Sync up with Kelly, Your HR Nerd. Text (720) 513-2474 to sign up. 00:29:30 SPONSOR: PDFpen and PDFpenPro is your ultimate PDF viewing and editing app for the Mac. 00:30:54 Will: When do you hire that second/third/fourth employee? “Hire an assistant and double your income” Go for it! 00:44:01 SBS 295 Outtro feedback@businessshow.co The post Listener Questions about Health Insurance, Family Funding and Hiring – Small Business Show episode 295 appeared first on Business Brain - The Entrepreneurs' Podcast.

Love them or hate them, meetings are a necessary part of running your Small Business. So how do you structure your meetings to make them successful, efficient, and productive? On this episode of The Small Business Show, join your hosts Shannon Jean and Dave Hamilton as they take a deep dive into the strategies they have used to make the most of meetings. Important questions will be answered, such as do you need to actually have a meeting and who really needs to attend along with proven techniques to have the best meeting you can. Listen in, then join us at the Small Business Support group to get your questions answered! 00:00:00 Small Business Show #294 for Wednesday, September 16, 2020 00:01:14 Send us your feedback to feedback@businessshow.co Shannon Jean on LinkedIn Dave Hamilton on LinkedIn 00:04:40 Meeting Strategies Does the meeting need to happen? Why? With whom? Do I need to be there? 00:10:57 Create the environment of contribution Bring one question “You and I need to be quieter” Start it and leave. Get yourself out of the way. 00:16:32 SPONSOR: Linode. Instantly deploy and manage an SSD server in the Linode Cloud. Get a server running in seconds with your choice of Linux distro, resources, and choice of 10 node locations. Visit Linode.com/SBS to start with a $20 credit. 00:18:32 SPONSOR: Direct Mail for Mac Create and send great-looking email newsletters with Direct Mail, an easy-to-use email marketing app designed exclusively for the Mac. 00:20:49 Managing Meeting Time On-time starts Keeping everyone on track On-time endings Stand everyone up Rose and Thorn What’s working? What’s NOT working? Allow for emotional release 00:32:14 Business Therapy: How do we get interaction in our Facebook group? Rebranding The Small Business Support Group feedback@businessshow.co 00:37:39 SBS 294 Outtro Small Business Show Guides The post Successful Meeting Strategies — Small Business Show 294 appeared first on Business Brain - The Entrepreneurs' Podcast.