The PR Breakdown with Molly McPherson

www.mollymcpherson.com
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Aug 25, 2020 • 7min

96: How to Get People to Admire You (Without Being Obnoxious)

Is it wrong to want to be admired?  Of course not!It is natural human behavior to want people to view you in a positive light. This is neither narcissistic nor selfish behavior. It’s a healthy desire that inspired people to do better — to live up to the admiration. It also helps with your reputation if you find yourself in a PR crisis.On this episode, three approaches for becoming an admirable person.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Aug 18, 2020 • 14min

95: How to Politely Ask People to Wear a Mask

People are social beings who not only thrive on interactions with others but rely on it daily. Whether it’s a conversation with a friend, time with family or a business interaction, I think we can all agree we miss mixing with people. However, with all the chaos and fear COVID-19 brought into our lives, our typical social opportunities as well as norms have gone sideways. Even if when we do have the opportunity to see people in person, there’s an enormous elephant in the room with us — mask or no mask? The rules for interacting during a pandemic are complicated, but the mask issue is as huge as the elephant. Here's how get someone to politely wear a mask without sounding obnoxious.   © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Aug 11, 2020 • 24min

94: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't)

A few weeks back, The Ellen Degeneres Show fell under heavy scrutiny for how it's treated its employees in the past.   Reports came flying in about the working conditions that many employees have been experiencing while filming the show. Many of which include racism and intimidation.   The calls for cancellation are loud and clear - not the for the television program necessarily - but for the host, Ellen DeGeneres.   Anyone can find themselves in a public peck of trouble that spills out online, causing reputational harm. On the podcast this week: Why you need to apologize When to apologize What not to do when you make a public apology © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Aug 4, 2020 • 18min

93: Tell-Tale Signs Someone is Lying to You in Text or Email

As much of our communication nowadays shifts to remote platforms, we are having more conversations via text, email, instant message, and chat. Even if there is no personal interaction in communication, you may be exposed to deceptions and lies you may not even notice. On the episode this week, the tell-tale signs someone is lying to you when you read a text or email.   Mentioned on the podcast: Episode 16 - How to Spot a Liar.   © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Jul 28, 2020 • 11min

92: How to Win an Argument Every Time

For many people, arguing is something they would rather avoid. Confrontation is stressful and it sometimes seems like a waste of time. However, in a cultural climate more divisive than ever, it is not unusual to be drawn into a dispute.   Learn strategies for getting the upper hand in an argument so you can get your point across and win it in the end.      © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Jul 26, 2020 • 50min

[BONUS] Rethinking Success with J. Douglas Holladay

If the quarantine has you feeling a little lost; like you’ve lost your sense of direction, then it’s time for a mental reset to find out matters to you in work and life. Listen to Molly’s conversation with J. Douglas Holladay, author of Rethinking Success, to hear the essential principles to consider to refocus, stay connected and be joyful - starting now. Buy the book: Rethinking Success: Eight Essential Practices for Finding Meaning in Life and Work   © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Jul 21, 2020 • 29min

91: How to Avoid Writing a Social Media Post You'll Regret Later

The political meme posted to Facebook. The tone-deaf tweet.  The clip of your video rant.   The indiscreet post.  If you’re on social media, then the odds are you’ve posted something regrettable online.   It may seem obvious that people shouldn't post off-color, racist, sexist, and inappropriate comments on social media, but lapses in judgment can happen when people start posting when they are in a "hot" state.   On this episode, how to prevent writing a regrettable social media post. And if you do, what to do next.    © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Jul 14, 2020 • 22min

90: How to Run a First-Class Virtual Presentation or Meeting

As organizations scramble to turn their in-person meetings into virtual events, the session moderators are scrambling as well, transitioning their in-person presentations for the small screen. For these presenters delivering an captivating presentation in person can be challenging enough, but now they need to compete with technology and distractions. On the podcast this week, twelve tips to help you perform a first-class virtual meeting or presentation.   © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Jul 7, 2020 • 8min

89: Six Phrases to Make Your Emails More Upbeat

The first half of 2020 has been a challenge to live through, let alone work through, so it is no surprise that the stress and anxiety of coping with the upheaval could be reflected in our emails. Too much of a negative tone in your emails means people may peg you as a sourpuss, add more stress onto your customer or colleague, and increases the risk the conversation may find its way onto social media.  This episode shares six easy-to-remember phrases to bring a little optimism into your email to help you to build or maintain a positive relationship with customers and colleagues remotely.   © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...
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Jun 30, 2020 • 49min

88: Being Black in the White Workplace. A perspective on race-related challenges from Cedric Brown

The month of June in the year 2020 will always be known as the month that racial inequality was recognized at a global level and discussed on a digital level like never before in history.  One area of the discussions that arose from this month -  the experience for racial minorities in the workplace.  On this week's podcast, Molly speaks with PR professional Cedric Brown about his work experience as a black man working in traditionally white-collar positions. From code-switching (alternating how you speak in conversation) to questioned work attire, Cedric offers a glimpse into the life of a professional of color.  About Cedric Brown Cedric F. Brown, APR, is a digital strategist with an interest in the intersection of racial justice activism and public relations. Find him being his most authentic self on Twitter: @abrothanamedCed   Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter Subscribe to Molly's Live Events Calendar. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson https://mollymcpherson.substack.com/ https://www.tiktok.com/@mollybmcpherson https://www.instagram.com/molly.mcpherson/ ...

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