The PR Breakdown with Molly McPherson

An estimated 161 million Americans took the polls—either by mail or in-person—to elect a president.What happened after that was a week of division and confusion. One president-elect is declared, the other says, "Not so fast.Even in a competitive election, there was one winning strategy that struck me when it came to creating a wave of support for selling your next product, idea, or campaign: learn how to get people to mobilize and engage your product, idea, business, or movement.Learn how to build a groundswell.  Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

According to my guest, there are no natural-born experts when it comes to dealing with the media. Even the legends need help speaking in front of the camera. Why is it then, that so many people who are in a position to speak with the press about positive media coverage, dealing with a contentious issue, or managing a full-blown crisis, choose not to receive the training to help them put their organization in the best light possible? Listen to this week’s guest, Warren Weeks, tell you why he is Canada's most in-demand media trainer. You can find Warren Weeks on Twitter @warren_weeks or his website www.mediatrainingtoronto.com. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, "Are you ready for some tough questions?" Whether he was or not, viewers will never know because Trump left the interview.Learn how to build the architecture behind the perfect PR response to stay one step ahead of, rather than behind, a story about your organization. Public opinion moves fast nowadays, especially on social media, which means if you don't know the risks to your organization that can lead to a crisis, you may be worse off than Rudy Guiliani in a Borat film. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

During the recent confirmation hearings, Sen. John Cornyn, R-Texas, asked Supreme Court nominee Amy Coney Barrett to show the notes she was working from while answering questions for the past few hours.She held up a blank block of notebook paper and said, “Just a letterhead that says United States Senate.” Now that’s memorization! On this episode of The Confident Communications Podcast, how to memorize your next speech and know it cold in 7 easy steps. It may not get you through days of confirmation hearings, but it can certainly help. Mentioned in the episodeOrai.com - Master the Art of Public Speaking  Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

If you watched the first presidential debate in 2020, you may have felt like you were watching history - a train wreck of historic proportions. For 90 minutes President Trump repeatedly interjected and clashed with former Vice President Joe Biden. When it was Biden's turn to speak, he vacillated between exasperated smiles and astonished dismay.What may have appeared to look like a chaotic mess, was likely a part of a master plan - at least by one of the candidates.Donald Trump was creating a controlled chaos by repeatedly baiting Biden and debate moderator Chris Wallace.The crosstalk was more a cross between negotiation and intimidation in the form of baiting. It's a manipulative strategy that provokes an angry, aggressive or emotional reaction from another person. Someone can take the bait in a media interview, business negotiation, relationship - and yes - even a debate.Listen to three characters that someone is trying to bait you, and what you can do to stop them dead in their tracks.Listen + Subscribe Stitcher or Apple Podcasts © Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

With the rising demand for transparency from the public, organizations and their leaders are learning the importance of interacting openly and honestly with their stakeholders. The leaders and organizations who interact openly and honestly with the media and the public, will be rewarded with trust and credibility. Similarly, those who try to mislead and deceive will find themselves in a hole filled with negative press and public opinion, from which they will find it difficult to emerge unscathed.This episode is a 24-hour glimpse into President Trump’s visit to Walter Reed National Military Medical Center and the swirl of confusion that resulted from conflicting reports from Trump’s own chief of staff and press briefings led by his physician. Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

Everyone makes mistakes. However, not everyone admits to making them, and that can lead to much bigger problems.  Talk show host Ellen DeGeneres used the opening monologue of her season premiere to address her role allegations of a toxic production environment at the daytime series in her opening monologue. It was time to admit a mistake.  Learn five maneuvers to help create an architecture for getting you through the sometimes brutal process of admitting when you are wrong.Mentioned on the podcast: How to Apologize During a PR Crisis: Why Ellen DeGeneres Kept Quiet (And Why You Shouldn't) Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

This episode, my 100th, is my treatise for helping communicators do their job in the crazy age of media mayhem. For over two years I have been sharing my advice and experience from the front lines of my client work to help other communicators and PR people become self-confident in their professions.  From crisis management to social media wins and fails, this weekly podcast is my commitment to help you communicate better, smarter, and more confidently in a time when it is confusing and stressful.  Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

You know a memorable quote when you hear it. You see it published repeatedly or going viral on social media, you have a quote for the ages.We are weeks into a global pandemic and there are multiple heads of organizations attempting to make their mark on this historic moment.How will they succeed?In this episode, you’re going to learn how to create a memorable quote plus hear examples of memorable quotes throughout history. [4:31] 1: Write like people actually talk.Learn how to be conversational while leaving out the unnecessary filler language.[7:29] 2: Use memorable language.Find out how to use your words to help paint a picture.[8:52] 3: Avoid the hype.Lose the hyperbole and focus on the facts.[9:53] 4: Skip the jargon.No one wants to burn calories struggling to understand your acronyms.[11:38] 5: Fancy facts.Sprinkle storytelling to add depth to the story.[13:12] 6: Use this grammar style to attribute a quote.Certain styles lend themselves to speaking; others to writing.[14:02] 7: Consider the appropriate tense.Different word choices should be used for something that has just happened vs. something that’s more timeless.[15:33] 8: No fake news.Keep it real; avoid the bias.[16:58] 9: Boil down your big idea.Here’s how you can make your message more shareable.Listen + Subscribe Stitcher or Apple Podcasts© Molly McPherson 2020Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

Given that an estimated 75% of people suffer from fear of public speaking, it is safe to assume that most people, when asked, would say that they want to become more confident in their public speaking.  This means there will never be a shortage of speakers who need a tip or two to calm their nerves when speaking in front of a crowd.  The pandemic may have put a pause on in-person presentations, but the ease of virtual presentation means more people are being asked to speak on-screen, often the case, in front of large numbers of people. On the podcast, revisiting an earlier conversation with public speaking and voice coach Gina Razón. Why the voice is a tattletale for your confidence and exactly what speakers do when they’re not as confident or as prepared as they’d like to be when they speak.   © Molly McPherson 2020The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...