Repeatable Growth

Everyone thinks they're an AI expert because they can write a prompt. (Or thinks they need to hire a “Prompt Engineer”). But Kevin Barber exposes the truth: prompting isn't expertise; it's trial and error. Real AI leverage comes from problem framing, system design, and workflow integration that drives outcomes, not just outputs. Learn what separates teams that copy-paste ChatGPT prompts from those building AI competency that actually scales.

Most SaaS companies think they need to hire AI experts to transform their business. But do they? Kevin Barber breaks down why the real AI talent gap isn't about recruiting data scientists. Instead, you need to upskill the team you already have. Learn how winning companies are turning their existing teams into AI-ready talent.

Kevin Barber, Head of Growth at Lean Labs and an AI expert, dives into transforming AI from a helpful tool to a game-changer in B2B SaaS marketing. He emphasizes that success lies in data quality and context, not just prompts. Barber introduces context engineering and the importance of unified data sources to enhance AI outputs. He also shares the Four F's—facts, feelings, frame, and flavor—for effective branding and how feedback loops can refine AI performance. This discussion is a goldmine for AI builders seeking efficiency and competitive advantage.

Businesses complain AI feels generic—because it is. They never fed it brand data, customer tone, or internal insights. Kevin Barber shows you how to teach AI your company's DNA so it stops sounding like the internet and starts sounding like you. Learn why generic AI produces generic results, and how the smartest SaaS companies are building brand-trained systems that actually understand their voice, customers, and strategy.Here's the tool Kevin references in the episode! Click Here

Are you still stuck wrestling with ChatGPT to get it to produce mediocre results? If so, you're falling behind. In this episode, Kevin Barber breaks down the shift from "AI as a tool" to "AI as a teammate" and shows you how to implement Agentic AI systems that turn data into revenue-driving action.

Are you accidentally creating AI-generated content that lowers your brand value and drives prospects away? In this episode, Kevin Barber exposes the "slop layer" problem killing marketing ROI. Learn his framework for using AI strategically to create content that cuts through the clutter and drives actual pipeline growth.

Most companies struggle with bottlenecks that come from human capacity limits. If you want to grow this year and beyond, you need to integrate AI into every step of the process to boost human employee efficiency and optimize your workflows. In this episode, Kevin Barber shows you how to build AI systems that replace or enhance every single part of your growth team.

Most B2B SaaS leaders are treating AI adoption as a nice-to-have upgrade or a few tools they can throw their team. Kevin Barber reveals why AI fluency is now a strategic necessity. In this episode, he'll give you the strategy and framework you need to drive company-wide AI adoption and build a foundation for growth. 

Join us for an impromptu episode where Kevin Barber shares the Head of Growth Mindset: a framework you can use in all areas of your life, whether it's personal or professional. Get the stories, tips, and tricks you need to improve your headspace and make better, more rational decisions for your growth.

Gary Vaynerchuk says you should be trying to put yourself out of business before someone else does... but how do you innovate without destroying what's already working? Kevin Barber reveals the framework for strategic self-disruption, why AI adoption is the ultimate test case, and how to future-proof your SaaS business.