Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need. Our podcast is just over 3 years old, and have reached more than a half million listeners in 42 countries.
Episodes
Mentioned books
Jun 9, 2024 • 24min
Escaping Operational Tunnel Vision by Focusing on Strategic Agency Growth, with Samantha Martin | Ep #704
Samantha Martin shares her journey from dancer to agency co-owner, focusing on strategic growth and shifting away from RFPs. Topics include cashflow constraints, relationship-building, and prioritizing strategic development.
Jun 5, 2024 • 27min
A $1 MILLION Agency Is Not Always Sustainable, with Amy Littleton | Ep #703
Experienced entrepreneur Amy Littleton shares insights on building a seven-figure agency in a year, structuring for success, setting revenue goals, and exiting a business. She emphasizes the importance of relationships, leveraging LinkedIn, scaling revenue, building a reliable team, and planning for the future post-sale. The podcast explores reflections on career risks, priorities, and relationship building in the PR industry.
Jun 2, 2024 • 24min
The Keys to Staying Relevant in a Competitive Agency Landscape, with Marlo Fogelman | Ep #702
Guest Marlo Fogelman, an experienced agency owner, shares insights on staying relevant in the competitive industry. Topics include self-renewal, pivoting during the pandemic, evolution of her agency, importance of work-life balance, resilience in business, and charging for expertise over time in agency work.
May 29, 2024 • 20min
Build a THRIVING AGENCY CULTURE Without Promotions and Titles with Scout Driscoll | Ep #701
Scout Driscoll, founder of Design Scout, shares her journey in establishing an agency with a unique culture based on recognition, not promotions. She discusses working with founder-driven clients to create rebellious brands, hiring based on values, and reframing annual reviews into coaching sessions for personal growth.
May 26, 2024 • 21min
Owning an Agency is an Extreme Sport, with Karley Cunningham | Ep #700
Guest Karley Cunningham discusses overcoming fear of failure by applying lessons from bike trails to business, focusing on purposeful planning, avoiding fear-based operations, and thriving instead of just surviving. The episode explores building strong brands, adapting strategies for growth, embracing risk, resilience, and fostering a growth mindset in agency ownership.
May 22, 2024 • 36min
The Path to Becoming a $50 Million Agency, with Phil Case | Ep #699
Guest Phil Case shares insights on scaling agencies from millions to tens of millions, the journey to $50 million revenue, attracting talent through SVP structure, maintaining profitability, and transitioning from services to SaaS products. Topics include sustainable growth, agency evolution, client growth strategies, and optimizing profitability while navigating industry challenges.
May 19, 2024 • 29min
The POWER of Personal Brands: How Much is Too Much when SELLING Your Agency, with Jason Barnard | Ep #698
Jason Barnard, a branding expert, shares insights on personal branding for agency owners. He discusses the benefits of evolving personal brands and the importance of consistency in branding efforts. Topics include building trust, success through branding, optimizing online presence, navigating brand evolution, and building authentic relationships.
May 15, 2024 • 24min
Selling Strategy and Building Long-Term Client Relationships, with Molly Baker | Ep #697
Molly Baker, founder of Indie Consulting, shares insights on selling strategy, client relationships, and account management in the agency world. She emphasizes the importance of trust, value creation, and genuine connection. Topics include selling strategy to gain trust, developing a repeatable process, offering client workshops, and unique account management approaches.
May 12, 2024 • 28min
Why Firing Their Biggest Client was the BEST Decision, with Miles Marmo | Ep #696
Miles Marmo, founder of Agency Squid, shares how he prioritized team well-being by letting go of their biggest client during the pandemic. He emphasizes valuing employees, celebrating small wins, and creating an incubator agency model. The episode highlights the importance of choosing the right team over toxic clients and navigating agency ownership challenges.
May 8, 2024 • 26min
Raising the Standards: The Importance of SOPs, with Robert Brill | Ep #695
Robert Brill, agency owner, stresses the importance of SOPs in navigating rapid growth phases, emphasizing clarity and consistency. Insights include correct SOP implementation, delegation benefits, and promoting from within to keep the team engaged and motivated.
