
Sustainability Defined
Sustainability Defined is the podcast that defines sustainability, one concept (and bad joke) at a time. Hosts Scott Breen and Jay Siegel explore a new topic each episode with the help of an expert in the field. Each concept falls into one of seven sectors -- Energy, Cities, Natural Environment, Transportation, Business, Policy, and Social -- and is visually represented in a Sustainability Tree found at www.sustainabilitydefined.com.
Latest episodes

Aug 3, 2018 • 47min
Ep 34: Biodegradable Products with Susanna Carson (BSIbio Packaging Solutions)
There are all kinds of claims out there about compostability, bio-based packaging, and biodegradability. In this episode, we clarify all those terms, explain why they’re important, and discuss the latest trends in biodegradable products. We then bring on our expert guest Susanna Carson, someone who once wore a compostable ball gown, to tell us about her bio-based product companies and what we should all know about biodegradable products. Armed with this new info, you’ll be sure to impress at your next party - a party that will undoubtedly feature compostable cups (we’re told that parties with compostable cups never break down...except for the cups). ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Jul 6, 2018 • 59min
Ep 33: Sustainable Tourism with Daniella Foster (Hilton)
When you think of travel and tourism, what comes to mind? Maybe it's a pristine beach, an exciting new city, or all those airline miles you're dying to use. Odds are, the environmental impacts of your travel are more of an afterthought, but that's no reason to believe they don't exist. In this episode we dive into why a sustainable tourism industry is so important. We're joined by Daniella Foster, Hilton Hotels' Senior Director of Global Corporate Responsibility, to discuss everything from ecotourism to job opportunities for young people around the world. Recorded live from the Sustainable Brands '18 conference in Vancouver. The listener survey we mention in the episode can be found at https://jaysiegel.typeform.com/to/bsuOJi. ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Jun 1, 2018 • 52min
Ep 32: Reversing Global Warming with Paul Hawken (Project Drawdown)
The effects of global warming can sound so calamitous that the problem itself seems insurmountable. Well do we have some good news for you! In this episode, we overwhelm you with solutions to global warming and explain how we can actually reverse it. Our latest sustainability celebrity, Paul Hawken, an environmentalist, entrepreneur, activist, and author, joins us to talk about his latest project--Project Drawdown. Project Drawdown has identified, researched, and modeled the 100 most substantive, existing solutions to address climate change. Join us as we break down some of these solutions and explore Project Drawdown with Paul’s unparalleled expertise. The listener survey we mention in the episode can be found at https://jaysiegel.typeform.com/to/bsuOJi. ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

May 4, 2018 • 48min
*UPDATED* Ep 11: Climate Change Communication with Ed Maibach (Center for Climate Change Communication)
You, dear listener, may be one of the few Americans who knows that 97% of climate scientists believe climate change is human-caused... but how do you approach the topic with someone who doesn't believe it's even happening? And how many climate change skeptics are out there? We talk in this episode with the man who has the answers to these questions and more. Ed Maibach, Director of George Mason University's Center for Climate Change Communication, has been researching for the past several years the various ways Americans think about climate change and how to motivate people to act on this issue. He's even developed his own way to categorize the different ways Americans think about climate change, including our personal favorites, "Dismissive Dan" and "Alarmed Alice." Don't be a Dismissive Dan. ----------------------------- Sustainability Defined is the podcast that defines sustainability, one concept (and one bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Apr 6, 2018 • 57min
Ep 31: LIVE Recording of Existing Buildings Keynote with Jay and Scott (U.S. Green Building Council keynote speech)
We've been told we have the faces for podcasting, but apparently the U.S. Green Building Council thinks we have the faces for speeches too. USGBC invited us to its annual GreenCon event to give a keynote speech on existing buildings, and here for your listening pleasure is a live recording of our talk. It's certainly a timely topic - in 2015, about 40% of total U.S. energy consumption was consumed in residential and commercial buildings alone! Have a listen and forever change the way you see existing buildings. Plus, we start the speech with not one but *four* party facts! The holidays indeed came early. If you want to see the slides we used during the keynote or want to follow along with them while you listen, please go to http://sustainabilitydefined.com/greencon-keynote. This podcast is sponsored by Soapbox. Buy its thoughtfully crafted hair and personal wash products at www.soapboxsoaps.com. Use the promo code SDPOD for 10% off your next order. ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Mar 2, 2018 • 50min
Ep 30: Green Finance with Joel Makower (GreenBiz Group)
What if we took some of the trillions of dollars invested every year and put that money towards projects that address climate change and the UN Sustainable Development Goals? Well, green finance is trying to do just that. Learn in this episode about the various instruments and mechanisms that funnel more and more capital towards green projects. Plus, a special treat just for you! The man, the myth, the legend, Joel Makower, the Chairman and Executive Editor of "the" source for green business news, GreenBiz Group, joins us to talk green finance and (of course) his mustache. You can find more on green finance and all things sustainability at www.greenbiz.com. ----------------------------- Sustainability Defined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Feb 2, 2018 • 38min
Ep 29: Green Aviation with John Mandyck (United Technologies)
With an average of 10,000 airplanes in the global skies at any given time, it’s safe to say aviation is a huge part of our lives. Join us from takeoff to landing as we discuss how the global aviation industry is flying towards sustainability at an astonishing speed. John Mandyck, Chief Sustainability Officer at United Technologies Corporation, visits us to explain how his company is helping make planes greener than ever. You can find more info on United Technologies Corporation's sustainability efforts and its white papers on sustainable aviation at www.naturalleader.com, and you can follow John Mandyck on twitter @JohnMandyck. ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Jan 5, 2018 • 52min
Ep 28: Marketing Sustainability with Soli Townsend (Futerra)
You’re probably thinking, “Does something as awesome as sustainability even need to be marketed?” Turns out, half the fun of sustainability is spreading its positive impacts as far as possible. Hear from our expert guest Soli Townsend, co-founder of the sustainability strategy and change agency Futerra, about how she has helped major companies market their sustainability actions and products all around the world. She'll also tell us about her new book The Happy Hero in which she explains how we can feel good by doing good. Join us as we start the year off right talking marketing, sustainability, and positivity with Soli! ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Dec 1, 2017 • 31min
Ep 27: Sustainability and Art with Annie Griffiths (National Geographic and Ripple Effect Images) + Holiday Gift Ideas
Sure the facts and figures we discuss on the show are helpful, but a photograph or painting that emotionally touches someone can have just as big of an impact - or even more! Since Jay and Scott have rudimentary artistic skills at best (Scott's stick figures haven't improved much since 2nd grade), Annie Griffiths, an award-winning photojournalist and one of the first female photographers hired at National Geographic, joins us to talk about how art can catalyze behavioral and societal change. Plus, we give you five green holiday gift ideas in time for festivus and other year-end festivities. ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com

Oct 6, 2017 • 45min
Ep 26: Big Data and Sustainability with Kate Brandt (Google)
In this episode we dive into big data, the massive collections of information that can deliver all kinds of insights, including thing like predicting popular tv shows, determining the best way to combat crime, and identifying air pollution hot spots. Big data also calls for a big time guest, and oh baby did we get one! Kate Brandt, the ever-smiling Lead for Sustainability at Google, joins us to explain how Google uses big data to advance sustainability inside the company and around the world. ----------------------------- SustainabilityDefined is the podcast that seeks to define sustainability, one concept (and bad joke) at a time. Hosted by Jay Siegel and Scott Breen. Each episode focuses on a single topic that helps push sustainability forward. We explain each topic with the help of an experienced pro, place it within our organizational tree, and help our listeners define what exactly sustainability is, episode by episode. We have divided our organizational tree into the following seven sectors: Energy Cities Natural Environment Transportation Business Policy Social Each episode is categorized under one of our sectors and visually depicted within our organizational tree. The more episodes we complete, the more the tree will visually define what exactly sustainability means. www.sustainabilitydefined.com