Content Strategy Insights

Artificial intelligence is driving a wave of change in content strategy practice.  AI is here now and will soon touch virtually every aspect of content work, from ideation and creation to management and analytics.  Jeff Coyle can help you understand and navigate how these new AI-driven practices will affect your content career.  https://ellessmedia.com/csi/jeff-coyle/

In the late 1990s, as digital practices like web design and development emerged, experiences were being created and users were getting attention, but the practices that guided that work had not yet been articulated. That's when Jesse James Garrett wrote his book, The Elements of User Experience. After sharing his ideas in numerous client pitches and sketching them on whiteboards for his co-workers, Jesse collected his discoveries into a manuscript that would become the first textbook for the new field of UX design. https://ellessmedia.com/csi/jesse-james-garrett/

As content strategists and designers we do our best to create experiences that inform and empower our users. Unfortunately, we sometimes fall short of perfect, human-centered, user-focused design practice. Two of our most common failings occur when we bombard our users with excessive cognitive load and impose on them unnecessary emotional labor. David Dylan Thomas and Dayana Kibilds are having an ongoing dialog about these important topics and let me eavesdrop on their conversation. https://ellessmedia.com/csi/dave-day/

Knowledge graph technology can help content programs in many ways: to aid content discoverability, to discover valuable insights in existing content, and to build transparent personalization programs that build brand loyalty and foster customer trust.  Ashleigh Faith has worked with content and knowledge graphs for more than 15 years and has a knack for explaining the benefits of the technology, most notably via her very popular YouTube channel. Ashleigh Faith works with content knowledge graphs and explains the technology via her very popular YouTube channel. https://ellessmedia.com/csi/ashleigh-faith/

May Habib, a developer of an AI platform, discusses the potential of AI in content creation, style guide compliance, and improving content operations. The podcast explores transformer models, their limitations, and the implications of AI in content creation. May emphasizes the importance of value-added content and expresses optimism in Google's ability to address the misuse of AI.

Modern communication on the web is best when it's semantic and meaningful, networked and conversational. Creating web conversations starts with collaborative internal communication and then invites the marketplace to join in. Teodora Petkova is a semantic web explorer with a PhD in digital marketing and communication. She loves to share her fascination with the evolution of web content and her expertise in cultivating marketing conversations. https://ellessmedia.com/csi/teodora-petkova/

Natalie Dunbar, an experienced content strategist, shares her insights on building a sustainable content strategy practice. She discusses the process of writing her book during the pandemic and differentiating herself from another author with the same name. Natalie also emphasizes the importance of research, allies, and sponsors when building a content strategy practice.

Kate Thomas is leading the transformation of marketing content at PayPal from hand-crafted web pages to structured content stored in a headless CMS. Like many organizational-transformation projects, this one has highlighted both the benefits of structuring content and the challenges of getting content authors to work in new ways. https://ellessmedia.com/csi/kate-thomas/

Seth Earley, an expert in using ontologies, discusses their significance in organizing information, classifying user utterances, aligning user signals with personalized content, and the importance of getting the message to leadership. He emphasizes the benefits of well-structured ontologies, precise content, and capturing knowledge for cognitive assistance.

Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously.  Research shows that at least 20% of the population exhibits one or more types of neurodiversity. If you're a human-centered design practitioner, you don't want to overlook this important group of humans. https://ellessmedia.com/csi/katrin-suetterlin/