Content Strategy Insights

Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017). Content Strategy Interviews are hosted by Larry Swanson of Elless Media.

Duane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft’s MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. http://www.yext.com/

Adam Fout is a "content sorcerer" with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. https://bluesteelesolutions.com/ https://adamfout.com/

Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy.

Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the "Content Strategy Interviews" podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at the University of Washington in Seattle.