Michael Priestley, creator of the DITA structured-content standard, discusses the origin story of DITA at IBM, highlighting the shift from printed textbooks to digital formats. He explores the importance of structured content, user needs, and challenges in adopting structured content practices across different organizations.

As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication. While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among them the inaccuracy of generative AI content and the inability of AI tools to comprehend subtle human communication clues. https://contentandai.com/jack-molisani/

Serving personalized content about thousands of products to millions of people requires a sophisticated content operation. At Albert Heijn, the big grocery store chain in the Netherlands, Rafaëla Ellensburg established a content engineering practice that lets the company deliver personalize-able omnichannel content at scale. In the process, she also created a content engineering practice guild, positioned content within the company as an important enterprise asset, and began developing the semantic practices that will take their content operations into the future. https://ellessmedia.com/csi/rafaela-ellensburg/

Pavel Samsonov is a UX designer with a deep appreciation of content. His content-first approach to design is driven by his observation that navigating digital experiences is about accessing content, not clicking buttons. Pavel has also cultivated a deep awareness of the semantic environments that he and his colleagues navigate and he uses that awareness to align and motivate stakeholders. https://ellessmedia.com/csi/pavel-samsonov/

Scalable content personalization systems create huge value for businesses. Like most valuable endeavors, they're really hard to do well. Jeffrey MacIntyre orchestrates the activities - terminology and taxonomy work, metadata strategy, information architecture, and more - that help businesses build content operations that deliver the customer-focused experiences that consumers expect. https://ellessmedia.com/csi/jeffrey-macintyre/

Content design jobs have become scarcer as the digital world adjusts to the post-pandemic tech economy. Shannon Leahy does her best to make sure that her content colleagues discover the jobs that are available, scouring the internet for job listings and sharing them in her social media feeds. But that's just the tip of the iceberg when it comes to her contributions to the field. She's also a long-time meetup organizer and an avid and generous participant in the content design community. https://ellessmedia.com/csi/shannon-leahy/

The rise of omnichannel content strategy and the emergence of new technical capabilities like cloud computing, API-delivered microservices, and headless software platforms have created entire new content ecosystems. John Williams explores these new ecosystems and modern content and experience architectures on his "Going Headless with John" YouTube channel and in his work as CTO at Amplience, a headless-CMS company. https://ellessmedia.com/csi/john-williams/

Deborah Carver sees direct connections between her academic study of literature and composition and her work as a content strategist, content marketer, and SEO. She also sees similarities between AI engineers and content professionals, both of whom  endeavor to create meaning with language. https://ellessmedia.com/csi/deborah-carver/

Tuija Riekkinen brings a unique perspective to scaling both content and design operations, as well as other digital initiatives. She has applied her holistic and pragmatic enterprise product management skills at organizations like IKEA, where she has worked on both their design system and content management system. Tuija is a persuasive advocate of keeping design and content concerns separate to enable "creativity at scale." https://ellessmedia.com/csi/tuija-riekkinen/

Design systems and content strategy expert, Michael Haggerty-Villa, discusses challenges in creating design systems, simplifying content for consumers, collaboration between design and content teams, and the importance of content management systems in design systems. The conversation highlights the evolution of TerraData's design system and emphasizes the significance of clear and concise content in consumer-facing design systems.