Content Strategy Insights

Marcelo Lewin focuses on content modeling, a long-standing practice that is growing in importance as the need for intelligent content emerges. Content modeling helps you manage your content separately from its presentation in any one medium. This skill is crucial in the new world of omnichannel content delivery, where your content is as likely to show up in a voice app or chatbot as in a mobile app or website. Marcelo is a natural educator and evangelist who can help anyone - content creators, web developers, or business executives - appreciate the benefits of understanding your content's purpose independent of its presentation in any one communication channel. https://ellessmedia.com/csi/marcelo-lewin/

Patrick Stafford has a unique view of the state of content work in the fields of UX design and product management. As the CEO of the UX Writers Collective, his livelihood depends on understanding where the profession is going, which skills are in demand, and how writers and designers can best prepare themselves for UX writing and content design careers. https://ellessmedia.com/csi/patrick-stafford/

In Rachel McConnell's world, if content strategy is the engine, then content operations is the oil that keeps it running smoothly. Rachel leads one of the biggest content operations in the world, a team of 100 content designers and editors at BT, a large communications services company in the UK. Her team is a mix of content professionals from both UX and publishing backgrounds who work across a variety of products. This gives her plenty of opportunities to optimize their internal systems and plenty of ideas for both formal training programs and informal knowledge sharing. As her team increases its capabilities and design maturity, they also help raise the digital maturity of the whole company. https://ellessmedia.com/csi/rachel-mcconnell/

Nicole Buckenwolf organizes the product information that you see at businesses like Amazon and Etsy. Big retailers use product graphs, ontologies, and taxonomies to classify and categorize the millions of products they carry. Building these massive catalogs involves a variety of users and collaborators. Both the vendors who provide the products and the shoppers who buy them - as well as the in-house teams that build these complex shopping systems - benefit from the valuable metadata that Nicole and her colleagues create. https://ellessmedia.com/csi/nicole-buckenwolf/

Scott Berkun can help you understand design. His new book, How Design Makes the World, helps both practitioners of the discipline and consumers of the products that they create understand of how design shapes our world. https://ellessmedia.com/csi/scott-berkun/

Sabine Ocker helps enterprises organize their content. She uses taxonomies and other content metadata to make sure that customers get the information they need, when they need it. Sabine's superpower is her ability to talk about her work in a way that resonates with business decision makers. This ensures that she always has the budget and other support that she needs to do this important work. https://ellessmedia.com/csi/sabine-ocker/

When you're drowning in data, it's good to have an information designer like Noah Iliinsky looking out for you. Noah takes a human-centered approach to a data visualization, connecting people with information tucked away in massive datasets. His purpose-driven process is designed to help users quickly extract the insights they need from a flood of information. https://ellessmedia.com/csi/noah-iliinsky/

Documenting APIs is one of the newer jobs in the technical writing domain. Tom Johnson enjoys the unique challenges of collaborating with and writing for the developers who create and use these Application Programming Interfaces. He also enjoys reflecting on his work and sharing his insights with his fellow technical communicators. https://ellessmedia.com/csi/tom-johnson/

Chris Savage founded Wistia to help businesses understand how well their video content was performing. Early on they stumbled across content marketing, using their own how-to videos to grow their own business. When COVID-19 hit and customers started interacting with companies virtually, Wistia really took off. https://ellessmedia.com/csi/chris-savage/

Rahel Anne Bailie has earned the title Content Empress. One of the original cohort of content strategists, she has become a leading expert on content operations. While she focuses on content, she might better be described as a business analyst who helps companies with their digital transformation. https://ellessmedia.com/csi/rahel-bailie/