TalentCulture #WorkTrends

Today’s #WorkTrends podcast is about partnering Marketing and HR for phenomenal talent strategies. It’s a powerful alchemy that happens when Marketing and HR teams align to attract, engage and retain talent. We’ve all seen an expansion in scope and role of both the Chief Culture and Talent Officer: both roles are increasingly held accountable for strategic business growth — but we haven’t always had a great roadmap for joining them together. Well, Now’s the time. Unemployment at an all-time low, and candidate as well as employee expectations mean you’ve got to be really smart about how to attract and retain people. It’s never been more important for marketing and HR teams to combine forces.      Today’s guests, Diane Adams, Sprinklr Chief Culture and Talent Officer and Grad Conn, Sprinklr Chief Experience & Marketing Officer, are here to lay it all out for us — and talk about the approaches they’ve used at Sprinklr to bring in, inspire, and to be honest, keep top talent. They’re passionate about the crossover of marketing and HR to create an amazing workplace culture — and about how marketing techniques that keep engaging customers can be utilized so effectively when it comes to talent.

Today’s #WorkTrends podcast is about employer brands: getting behind the hype and actually committing to a walking the talk. Employer brands are understood as being a key driver for attracting great talent and engaging employees, let alone inspiring them to stay with your company and feel proud of it. But we need to be a lot better about shaping a brand and maintaining it through policies, deeds and actions, not just messaging. Messaging without actionable follow-through won’t cut it. Further, the quick reaction time of millennials and Generation Z when it comes to hype versus reality will cost employers more and more. As digitally savvy talent builds their careers and enters the workforce, they seek employers who mean what they say. Today’s guest, Debra Ruh (ROO) is here to talk about how employers can better stand behind their values. As she says, you don’t get to call yourself the Employer of Choice — your employees do. Debra is the CEO and Founder of Ruh Global IMPACT, which focuses on Global Disability Inclusion Strategies, Digital Marketing, and Branding among many other services; and Cofounder of the award-winning #AXSChat.

Today on the #WorkTrends podcast we’re talking about candidate experience — and why it’s so important for companies to understand its importance and value. Companies that work on shaping a great candidate experience are notably ahead of the curve when it comes to not only employee engagement and performance, but also an increased customer base, more, and better employee referrals, higher revenue streams and a positive social presence — all of which in turn contribute to a higher profile, more appealing employer brand. And so it goes. Our guest is TalentCulture’s good friend and colleague Kevin Grossman, who has been instrumental in how we perceive candidate experience and everything it entails. He’s bringing with him the results of the 2019 North American Research Report — and this is information we all need.

Today’s #WorkTrends podcast is about one of the most important but least understood endeavors any employer has to consider: How to effectively create an attractive but authentic employer brand. Getting that right takes clear strategy and clear thinking. It also takes a commitment to seeing your employer brand as a holistic journey, not just a “one and done” task.  And there’s no one better than our guest, Susan Lamotte in terms of a savvy tour guide to navigate this journey. Susan is the  founder and CEO of exaqueo (ex-ack-we-o), a premier employer brand experience firm.

Get the message: email’s not dead in 2020. In fact, it’s alive and well — and while we can run our businesses without it, we do need to improve how we’re using it. According to today’s #WorkTrends guest, Bruce Mayhew, better etiquette depends on three best practices. Bruce is a corporate and executive consultant who wants to help us all to be better at emailing. He’s on #WorkTrends to talk about why we can barely stand looking at our inbox — and how to write email that don’t add to the information overload, and not only get read, but responded to. Imagine that.

For all our discussions regarding employee engagement we still often treat it as an intangible, unmeasurable factor. On the contrary, says Leila Zayed, our guest today. Leila is the VP of  Best Companies Group, and is going to walk us through the why’s and more importantly, the how’s of measuring engagement. Not only can we use specific measurements to look at engagement, we can also compare it to benchmarks to get a fuller picture. And that’s going to be key to improving your workplace and making your company a place that hard-to-find talent wants to join.

Despite an explosion of data and analytics, too many organizations still don’t know how to use it — let alone leverage it to inform decision-making and strategy. Today’s guest, Jordan Morrow, is helping fix this very broad-ranging problem. He’s the Global Head of Data Literacy at Qlik, and here on #WorkTrends to share the findings of a milestone report on Data Literacy, and talk about the most effective strategies for learning how to harness data to make informed decisions. This podcast is sponsored by Qlik.

We’re suffering from an epidemic of disengagement and hiring is more critical than ever. But we’re missing the mark when it comes to solutions. It’s all about understanding what people are feeling — and being able to influence motions. And it’s something a lot of HR leaders are afraid to do. Today’s guest reveals the key to bridging the empathy gaps — and giving your people a true sense of meaning and connection. Dr. Gleb Tsipursky is the CEO of Disaster Avoidance Experts, and an expert of how leaders can overcome their own biases and make  better decisions.

Employee engagement was a great idea 30 years ago but it’s become a buzz phrase with no clout, according to today’s guest, Mark Babbitt. Mark’s passionate about taking the right approach to a stellar workplace experience. He’s on #WorkTrends to talk about how to finally get past the myth of employee engagement, and about the five essential factors of what really matters: Workplace Intelligence.

We all want and need to make great hires. Today’s guest reveals two vital secrets that will better the odds for any organization. Chad Fife, the VP of Marketing at Talview and a veteran team-builder, gets candid about finding talent that fits, setting clear expectations, and why some hires thrive while others don’t.