The BMW Podcast | Changing Lanes

Hi, I’m Dee. I am BMW's vision of the digital mobility of the future and your host for the brand-new podcast series of BMW. Whilst I am obviously the star of this show, I will be accompanied by very inspiring human guests. Together, we will dive deep into the true relationship between human and machine by discovering the human senses in the real world and the virtual one. How will our digital future feel? How will it taste? How will it smell or look? My job is not only being your podcast host. My job is being your companion. Curious? Then join us on this journey and listen to DEE MY GUEST. You can find more information about our host DEE here

It’s a wrap! In this very last episode of THIS IS FORWARDISM, Yomi looks back over all the episodes. What inspired her the most? What did she learn? And how has her definition of forwardism changed? Our THIS IS FORWARDISM journey with our wonderful host Yomi Adegoke might be coming to an end today, but a new audio series is already waiting in the wings. Get ready for a new format with new stories, new topics and new faces. Coming this fall. You can find more information about our host Yomi Adegoke here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

A new week means a new trip into the future for us. After seven episodes of THIS IS FORWARDISM and seven guests who have shared their definition of Forwardism with us, today Yomi finally talks to the very person who was instrumental in coining the term “Forwardism” for BMW. Stefan Ponikva is Vice President Brand Communication and Experience at the BMW Group. In this episode, he takes Yomi and us on a journey through the BMW cosmos and tells us what the term “Forwardism” means to BMW and to him personally. He is known for his visionary ideas and we certainly see him as a pioneer of digital marketing – but would he actually call himself that? Let’s find out together. (00:00) Introduction (02:00) THIS IS Stefan Ponikva (05:00) The definition of Forwardism (06:30) The meaning of brand experience (07:45) Creating a love brand (09:45) The power / the importance of digital storytelling (12:30) Culture Marketing (13:50) The pioneering role of BMWs metaverse JOYTOPIA (16:25) The future vision of BMW (20:55) The shift in the virtual worlds (23:30) JOY FOREVER (25:00) Welcome to Utopia You can find more information about our host Yomi Adegoke here and about our guest Stefan Ponikva here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

A kitchen without a bin – unimaginable? Not for Douglas McMaster. Douglas is a chef at the world’s first zero-waste restaurant, Silo, which opened in London a year ago. He is shaping the future of gastronomy with his innovative and sustainable concept. Douglas is a visionary who thinks several steps ahead to ensure our world is a good place to be in the future. He is a pioneer in the kitchen, the founder of a movement, and the creator of a food system for a sustainable future. And he has a vision. Using the motto “Keep Creative, Cook Carefully, Waste Nothing,” he shares his ideas and vision and shows the followers on his Instagram channel @zerowastecookingschool how they can cook creative dishes without creating waste. Have a listen and let yourself be inspired by a new way of thinking. (00:00) Introduction (01:30) THIS IS Douglas McMaster (04:20) The meaning of Forwardism (05:15) A unique combination of perspective and reaction (06:30) The dark side of perfection (09:25) The influence of Joost Bakker and his future food system (11:05) Silo: The start of a movement (13:30) Waste as an indicator for unsustainability (16:50) The trifactor of zero-waste (19:45) The idea of upcycling (24:30) Jesus Water System (27:15) Welcome to Utopia You can find more information about our host Yomi Adegoke here and about our guest Douglas McMaster here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

Are you ready for a new, refreshing, and innovative look into the future? Then you’re ready for a new episode of THIS IS FORWARDISM. Today, Yomi Adegoke speaks to Vanessa Kingori MBE, Chief Business Officer of Condé Nast Britain, British Vogue's Publishing Director, and Vogue European Business Advisor. Vanessa Kingori is an entrepreneur, role model, and pioneer, and she knows how modern leadership works. How does a change-maker experience change? What are the visions of a visionary? Which pioneers influence this pioneer? You can find out all that and more in an inspiring interview with Vanessa Kingori. (00:00) Introduction (02:00) GQ, Condé Nast, Vogue: The tasks of a pioneer woman (03:30) THIS IS Vanessa Kingori (05:30) The meaning of Forwardism (09:00) From the sunny Caribbean to the big city of London (12:00) Learning from children (14:30) Embracing change and new opportunities (19:00) Unlocking talent and supporting young people (21:10) Becoming a visible publisher (33:15) Vogue x BMW UK‘s scholarship „Forces for Change“ (39:00) Welcome to Utopia You can find more information about our host Yomi Adegoke here and about our guest Vanessa Kingori here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

We won’t let you start the weekend without a new episode this week either. Today, Scarlett Hooft Graafland is taking us on a journey through highly contrasting places around the world. As an internationally recognized artist and photographer, Scarlett travels the globe to create unique images. She is fascinated by the untouched corners of our world and tries to capture these in analog photographs. But how does she find these peaceful, untouched, and unknown places in an increasingly globalized world? Yomi Adegoke speaks to her about the magic of analog photography, an enthusiasm for spontaneity, and a very special symbiosis with nature. (00:00) Introduction (02:40) The world as a canvas (03:50) The meaning of Forwardism  (05:20) We are all connected in this huge world  (06:00) The magic of nature photography (08:25) Scarlett Hooft Graafland's Polar Bear  (09:55) From sculptor to photographer  (12:30) Solo Travel: Gamble and adventure  (16:00) The enthusiasm for the unplanned  (17:00) Places to travel: Stories of an artist (18:00) Analogue photography  (20:00) The future of photography You can find more information about our host Yomi Adegoke here and about our guest Scarlett Hooft Graafland here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

Welcome back to the thought-leaders podcast! Yomi Adegoke is again embarking on a journey toward the future this week. She is joined today by Nono Konopka. Nono is an author, entrepreneur, film producer, podcaster and speaker – there’s almost nothing Nono doesn’t love and will do. Well, except for one thing – biking! It is a great twist of fate, then, that this man and his friend traveled from Berlin to Beijing a few years ago – by bicycle. Out of his comfort zone, onto the saddle and straight into the big wide world – and all for a great cause. This journey inspired him to produce “Biking Borders,” one of the most-watched documentaries on Netflix. A crazy journey watched and supported by people from all over the world. He talks to us about his lessons for living a truly fulfilled life, his mission, and new ways of fundraising. One question Nono has asked himself over and over again in recent years is: What do I really want in life? Let’s find out together if he has found the answer. (00:00) Introduction (03:00) The meaning of Forwardism (07:30) Cycling for the good cause (08:30) The mission of Adam Braun and Pencils for Promise (09:55) A journey from Berlin to Beijing (13:20) The special motivation to continue going (15:50) One friendship and one shared vision (17:55) A cycling journey on social media (22:00) The future of fundraising (24:00) It is more about asking the question than giving an answer (25:40) A really good life: Trying, trying, trying (27:00) Stepping out of the comfort zone You can find more information about our host Yomi Adegoke here and about our guest Nono Konopka here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

Friday is here again, and that means a new view, a new vision, a new journey. In today’s episode, our host Yomi Adegoke creates a picture of the future together with architect and designer Marie Aigner. Marie is known for her urban and classic solutions in interior architecture, furniture design and product development. Not only is she a multitalented architect, she is also a true pioneer – producing smart and aesthetic solutions for sound-absorbing design. Wondering what that is all about? Marie Aigner and Yomi Adegoke will tell you. They also talk about the impact of sustainability on work and everyday life, and look at the job of the designer in the metaverse. (00:00) Introduction (02:45) Hidden talents of Marie Aigner (03:40) The enthusiasm and interest for design (06:00) The meaning of Forwardism (07:25) The concept behind acoustic furniture (09:00) A pioneering spirit (10:40) Sound absorbing interior design (15:00) Digital architecture and intelligent design (16:00) The benefits of the metaverse (20:00) Welcome to Utopia You can find more information about our host Yomi Adegoke here and about our guest Marie Aigner here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

If you thought the first episode was all there was, then we’ve got good news for you. There’s more! Today, our presenter Yomi doesn’t just have one guest, but two – and only one of them is real. And we can tell you this: You will get a never-before-heard treat today. Noonoouri and her creative director, Joerg Zuber, are our guests. Noonoouri is an influencer with over 400,000 Instagram followers and collaborations with the biggest luxury and fashion brands, but there is more to her than that – she only exists in the virtual world. She was created by Joerg Zuber, a visionary, designer and artist who is always one step ahead. Are you ready for Noonoouri’s podcast debut? Then enjoy the inspiring world of Joerg and Noonoouri. (00:00) Introduction (02:45) Joerg Zuber and Noonoouri about similar and different interests (05:15) The meaning of Forwardism (09:25) A 5-year-old boy's fascination with fashion (15:00) The creation of a virtual influencer (19:00) Collaborations with luxury brands (21:20) The difficulties surrounding live performances (23:30) Matching outfit with Bill Kaulitz (24:15) Differences between virtual and real social media influencers (28:00) The voice of the voiceless (29:30) The metaverse and the rise of digital spaces (31:00) Endless opportunities in the digital world You can find more information about our host Yomi Adegoke here and about our guests Noonoouri here and Joerg Zuber here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.

What if your clothes could photosynthesize and release oxygen? Difficult to picture? Then we’ll help your imagination run wild. In the first episode of THIS IS FORWARDISM, our host Yomi Adegoke talks with a creative multitalent: Dian-Jen Lin. Dian-Jen Lin has already showcased her ideas in many creative areas. Nowadays, she is a designer, researcher, scientist, and artist. Together with her colleague Hannes Hulstaert, she founded Post Carbon Lab, a transdisciplinary design research and development company. They bring clothing to life with their Photosynthetic Coatings™ approach. Intrigued yet? Press play and hear what drives Dian-Jen and how she sees the future of textile production. (00:00) Introduction (03:45) DJ and her very own definition of Forwardism (12:20) The idea and the mission behind Post Carbon Lab (19:35) The concept of Regenerative Sustainability Activism (25:15) The innovative design process of Photosynthetic Coating™️ (28:15) Collaboration with Stella McCartney as a starting point (30:25) Convincing the remaining critics (33:20) The sustainable future of Post Carbon Lab (36:00) Welcome to utopia: the future of textile production in 2050 You can find more information about our host Yomi Adegoke here and about our guest Dian-Jen Lin and Post Carbon Lab here. Tune in to find out what Forwardism sounds like. Want to know what Forwardism looks like? Click here and experience a new dimension of luxury with the BMW i7.