The CEO Project Podcast

Jim Schleckser
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Oct 27, 2024 • 33min

Client Acquisition and Sales Acceleration

In this 100th episode of The Lazy CEO Podcast, host Jim Schleckser marks the milestone by announcing the show's upcoming name change to The CEO Project Podcast, reflecting its focus. Beginning with episode 101, listeners will find all content under the new name. Jim's guest is Jennifer Frye, the CEO of Appreciated Asset Business Solutions, which specializes in building robust sales pipelines for industry disruptors through a unique prospecting and appointment-setting service. Jennifer emphasizes that successful client acquisition hinges on a personalized, relationship-focused approach. She shares insights into how her firm distinguishes itself by using targeted psychographics and values alignment, going beyond typical demographic data to create meaningful client connections.
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Oct 20, 2024 • 34min

What We Can Learn from Tribal Leadership and Culture

In this episode of The Lazy CEO Podcast, host Jim Schleckser, founder of The CEO Project, announces the upcoming name change of the podcast from The Lazy CEO Podcast to The CEO Project Podcast. The current episode is number 99, and the switch will happen after the 100th episode, although all past episodes will remain accessible. The guest on this episode is Don Schmincke, a researcher with a background in MIT and Johns Hopkins. He shares insights from his research on the high failure rates of management theories, revealing that they often ignore primal human decision-making factors. Schmincke's work spans across biological, physical, and business systems, blending disciplines to uncover ways to help companies grow faster than traditional methods. His research, which includes looking at human behavior and ancient training programs, has led to breakthroughs in management by focusing on altering human beliefs rather than just providing tactical tools.
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Oct 12, 2024 • 34min

End To End Supply Chain and Brand Management

In this episode of The Lazy CEO podcast, Jim Schleckser, host and founder of The CEO Project, introduces Ilias Simpson, the new President of Cart.com. Ilias talks about Cart.com's comprehensive supply chain solutions, emphasizing its omni-channel capabilities and how they manage everything from digital storefronts to order fulfillment. He explains the company's end-to-end approach, handling fulfillment for big brands like PacSun and Toms. Cart.com's ability to offer integrated marketing, order management, and warehouse services sets them apart in a highly competitive market.
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Oct 5, 2024 • 35min

Creating Great Customer Experience and Customer Delight

In this episode of The Lazy CEO Podcast, Jim Schleckser, founder of The CEO Project, discusses the growing field of customer experience engineering alongside Sharon McGuire. The episode explores how companies can design processes that delight customers, turning their experiences into key marketing tools. The hosts emphasize that understanding customers, including segmenting them based on their unique needs, is critical for crafting a successful customer journey. They touch on methods like surveys and qualitative focus groups to gain insights into customer desires, noting that exceptional experiences often come from delivering what customers didn't explicitly request but would love. They highlight the importance of eliminating friction, such as through seamless technology or low-effort processes, like easy car rentals and fast online checkouts, drawing parallels between B2C experiences (like Amazon) and B2B environments.
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Sep 28, 2024 • 35min

Working in the Cloud and Climbing to the Clouds

In this episode of The Lazy CEO Podcast, host Jim Schleckser interviews, Erwin Visser, a business development leader at Microsoft who has not only achieved success in tech but also in extreme sports, having summited Mount Everest. The conversation covers several key topics, starting with hiring top talent, focusing on exceptional personal achievements like mountain climbing. The guest shares insights on cloud migration trends and the role of AI in enhancing productivity and cybersecurity, discussing real-world examples of AI applications in sales, finance, and auditing.
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Sep 19, 2024 • 33min

The Lazy CEO Podcast - How CEOs Can Grow Their Business with a Podcast

In this episode of The Lazy CEO Podcast, host Jim Schleckser dives into the world of podcasting as a business tool, exploring how it can drive growth and success. Jim welcomes Seth Greene, an expert in the field and co-host of The SharkPreneur Podcast. Seth shares his unique approach, highlighting that podcasting isn't about getting millions of downloads or sponsorship revenue. Instead, it's about building relationships with guests and leveraging those connections for business success. Seth explains that the key to podcasting for business growth lies in focusing on two types of guests: potential clients and joint-venture partners. By engaging these individuals in meaningful conversations, podcasts can convert them into clients or referral partners, creating long-term business opportunities. Seth emphasizes that the goal is to establish trust and build a rapport, making the podcast a tool for relationship-building rather than just content creation.
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Sep 14, 2024 • 35min

Building a Learning Culture

In this episode of The Lazy CEO Podcast, host Jim Schleckser discusses the importance of a relentless desire to learn, particularly for CEOs and leaders. Schleckser introduces his guest, Damon Lembi, a two-time bestselling author and learning platform host, who has helped over two million people enhance their skills. The conversation centers around the concept of learning as a key competitive advantage for companies and leaders. Lembi shares his personal journey, from his early career in baseball to becoming a leading figure in the learning and development space. He emphasizes the need for individuals to be open to learning, adaptable, and self-aware, highlighting that success often stems from continuous self-improvement. The discussion explores practical ways to assess a person's willingness to learn during hiring, including asking candidates to share recent books they've read and how they've applied that knowledge.
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Sep 7, 2024 • 35min

AI Business Use Cases And The Future

In this episode of The Lazy CEO Podcast, host Jim Schleckser talks with Ronak Patel, CEO of Sunflower Labs, about integrating AI and machine learning (ML) into business processes to augment human efforts. Patel explains AI's potential, common use cases, and ethical considerations, especially around AI as an assistant rather than a full replacement for human roles. They discuss AI's current applications, such as automating customer service, HR functions, and financial processes, emphasizing that AI is most effective when used to enhance human productivity rather than replace it. Patel highlights the growing trend of smaller, purpose-built AI models that are more cost-effective and targeted compared to massive, general-purpose models like ChatGPT. These models can be deployed even by smaller companies, democratizing access to advanced technology that was previously available only to large corporations with substantial budgets. They also touch on the challenges, such as data requirements for training AI, the high costs of large language models, and the risk of AI hallucinations—where AI generates incorrect or fabricated information. Patel suggests solutions, including adjusting the "temperature" setting in AI models to reduce creativity and ensure more reliable outputs, showing that the future of AI lies in controlled, specific applications rather than generalized, all-encompassing solutions.
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Aug 31, 2024 • 34min

The Ins and Outs of Private Equity for Entrepreneurs

In this episode of The Lazy CEO Podcast, host Jim Schleckser, joined by co-host Sharon McGuire, dives into the world of private equity, a hot topic expected to gain even more traction in the coming years. The discussion starts with an overview of private equity firms, comparing them to private mutual funds that invest pooled capital into various assets, often with a lifespan of 8-10 years. These firms face pressure to deploy their cash quickly, especially after the large sums raised during COVID-19, as sitting on uninvested money can upset investors. Jim explains how private equity firms make money through the "2 and 20" model: a 2% management fee on invested funds and 20% of the profits. They aim for 8-12 investments to diversify risk, and the size of the firm dictates which companies they will invest in, often favoring deals worth millions or more. The podcast highlights the challenge for business owners looking to sell minority stakes; most private equity firms prefer majority ownership for control. Even when minority deals occur, they come with significant control provisions, giving private equity firms veto power over major decisions. Family offices, which manage wealth for high-net-worth families, are one of the few entities willing to do minority deals without demanding full control.
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Aug 27, 2024 • 30min

Succession Planning for CEOs and Their Organization

In this episode about Succession Planning for CEOs and Their Organization · Talent Assessment and Development: The episode emphasizes the importance of using the ABC rating system and the 9-box exercise to regularly assess and develop talent within the organization, focusing on both current performance and promotability. · Succession Planning Tools: Jim and Sharon discuss practical tools like depth charts to ensure a robust succession plan, highlighting the need to have a pipeline of talent at different levels of readiness within the company. · Managing Long-Tenured Leaders: The hosts address the challenges of dealing with long-serving leaders who may be hindering the growth of younger talent, offering solutions such as assigning special projects or encouraging retirement to create opportunities for others.

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