
AI Adoption Playbook
Welcome to The AI Adoption Playbook—where we explore real-world AI implementations at leading enterprises. Join host Ravin Thambapillai, CEO of Credal.ai, as he unpacks the technical challenges, architectural decisions, and deployment strategies shaping successful AI adoption. Each episode dives deep into concrete use cases with the engineers and ML platform teams making enterprise AI work at scale. Whether you’re building internal AI tools or leading GenAI initiatives, you’ll find actionable insights for moving from proof-of-concept to production.
Latest episodes

Jun 27, 2025 • 36min
Why AI should live in the business unit, not security: Lessons from mobile and cloud transitions | Mandy Andress (Elastic)
At Elastic, CISO Mandy Andress learned that pragmatic guardrails work better than blanket bans for managing AI adoption across their 3,500-person distributed workforce. Instead, she enables AI tools with smart controls rather than block them entirely.
As both a customer and provider in the AI ecosystem, Elastic faces unique challenges in AI strategy. Mandy explains how they're applying hard-learned lessons from cloud vendor lock-in to build flexible AI systems that can switch foundation models with minimal engineering effort.
She also shares why AI ownership is naturally migrating from security teams to business units as organizations mature their understanding of the technology.
Topics discussed:
Elastic's dual role as vector database provider and AI customer.
Transitioning AI ownership from security teams to business units.
Building foundation model flexibility to avoid vendor lock-in.
Quantifying AI business value through time auditing versus traditional ROI.
Managing enterprise AI tool procurement floods without innovation barriers.
Pragmatic AI guardrails versus blanket AI-blocking strategies.
AI team organizational structures based on technical maturity.
Focusing AI governance on access controls and API fundamentals.
Behavioral analytics for credential-based attack detection.
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Jun 17, 2025 • 46min
How Yext created AI fact sheets to standardize vendor evaluations | Rohit Parchuri (CISO at Yext)
At Yext, evaluating every AI tool through a security-first lens sparked comprehensive AI governance frameworks that protect enterprise data without stifling productivity.
Rohit Parchuri, SVP & CISO, explains how they developed "AI fact sheets" for these evaluations, comparing each tool against specific business goals, data protection requirements, and existing capabilities. This process prevents tool duplication while ensuring security standards are met before deployment.
But governance is just one piece of Yext's AI strategy. As a company born from AI technology, they've already built their own ML models to filter false positives from security tools, and they have direct experience with AI's data amplification risks — like how incorrect restaurant ingredient data could trigger FDA issues across all client listings. Rohit explores how enterprises can build sustainable AI programs that accelerate business outcomes while maintaining robust security controls.
Topics discussed:
AI's intent recognition versus traditional RPA systems.
Implementing "AI fact sheets" for vendor evaluation.
Building security checkpoints.
Balancing employee productivity with data protection.
Managing free consumer AI tools like ChatGPT.
Developing AI acceptable use policies.
Replacing tier-1 analysts with AI systems.
Creating feedback loops for vulnerability categories.
Evaluating AI vendor security frameworks.
Predicting AI replacement timelines for security roles.
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10 snips
May 29, 2025 • 50min
AI build vs buy: How do you choose between custom tools vs vendors? | Diamond Bishop
Diamond Bishop, Director of Engineering and AI at Datadog, discusses innovative approaches in building AI agents for production incident management. He emphasizes the transition from simple workflow automation to defining AI agents with real decision-making autonomy. The conversation highlights the critical need for trust and reliability in enterprise AI through root cause identification, enabling proactive solutions before engineers are needed. Additionally, Diamond explores the significance of adopting standards like Anthropic's MCP for seamless tool integration across diverse environments.

May 19, 2025 • 49min
From 0 to 600 custom GPTs in one company: Why creativity beats technology in AI transformation | Michael Domanic
How do you achieve 75% weekly active AI tool usage across an enterprise? At UserTesting, it started with a deliberate strategy to foster experimental adoption while maintaining governance guardrails. Michael J. Domanic, Head of Generative AI Business Strategy, tells Ravin their approach to transforming internal workflows through AI on this episode of The AI Adoption Playbook.
Rather than treating AI as purely a technical concern, UserTesting has built an impressive culture of AI adoption by empowering cross-functional teams, establishing clear usage guidelines, and meticulously tracking tangible business value. Their 800-person team has created 600 custom GPTs, many of which have transformed workflows across departments.
Michael also explores how UserTesting balanced centralized governance with democratized experimentation, their methods for measuring ROI, and why creativity — not just technical expertise — might be the critical ingredient for successful enterprise AI transformation.
Topics discussed:
Building an enterprise AI strategy that achieved 75% weekly active users through balanced governance and democratized experimentation.
Creating custom GPTs trained on organizational knowledge to streamline processes like OKR development across all company levels.
Establishing cross-functional "AI ambassadors" and regular office hours to drive adoption and showcase successful use cases.
Implementing clear AI usage guidelines that protect sensitive customer data while encouraging internal experimentation and innovation.
Measuring AI ROI by focusing on business outcomes rather than time savings, with metrics tied to specific operational improvements.
Balancing centralized AI governance through a dedicated council with decentralized, department-level experimentation and implementation.
Exploring the differences between AI transformation and traditional digital transformation, including executive-level buy-in from day one.
Discussing the challenges incumbent software companies face when integrating AI versus new AI-native applications built from scratch.
Developing strategies for scaling AI applications from experimentation to production through appropriate security and governance protocols.
Examining the philosophical aspects of AGI development and the importance of creativity rather than technical skills in leading AI transformation.

May 1, 2025 • 41min
Incident response AI: How do you build an AI that tells you how to fix outages? | Lawrence Jones
When technical systems fail at companies like Netflix or Etsy, every minute of downtime can cost millions. That's why incident.io is building AI systems that can automatically investigate and diagnose technical problems faster than human engineers.
In this episode of The AI Adoption Playbook, Lawrence Jones, Product Engineer at incident.io, tells Ravin how they're creating an automated incident investigator that can analyze logs, traces, and metrics to determine what went wrong during an outage. He shares their methodical approach to AI development, focusing on measurable progress through evaluation metrics and scorecards rather than intuitive "vibe-based" changes.
Lawrence also discusses the evolution of their AI teams and roles, including their newly launched AI Engineer position designed specifically for the unique challenges of AI development, and how they use LLMs themselves to evaluate AI system performance.
Topics discussed:
Building an AI incident investigator that can automatically analyze logs, traces, and metrics to determine the root cause of technical outages.
Creating comprehensive evaluation frameworks with scorecards and metrics to measure AI performance against historical incident data.
Using LLMs as evaluators to determine if AI responses were helpful by analyzing post-incident conversations and user feedback.
Developing internal tooling that enables teams to rapidly test and improve AI systems while maintaining quality standards.
Evolving from individual "vibe-based" AI development to team-based systematic improvement with clear metrics for success.
Structuring AI engineering roles and teams to balance product engineering skills with specialized AI development knowledge.
Implementing product-focused AI features like chatbots that can help automate routine tasks during incident response.
Leveraging parallel human and AI processes to collect validation data and improve AI system performance over time.
Building versus buying AI evaluation tools and the advantages of custom solutions integrated with existing product data.
Exploring the future of AI in technical operations and whether AI will enhance or replace human roles in incident management.
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Apr 17, 2025 • 46min
LLM-as-a-judge: How Shopify built AI judges that match human reviewers | Spencer Lawrence
What happens when AI capabilities outpace organizational readiness? At Shopify, this tension has pushed them to develop a practical implementation approach that balances rapid experimentation with sustainable value creation.
Spencer Lawrence, Director of Data Science & Engineering, shares how they've evolved from simple text expansion experiments to sophisticated AI assistants like Help Center and Sidekick that are transforming both customer support and merchant operations.
At the heart of their strategy is a barbell approach enabling self-service for small AI use cases while making targeted investments in transformative projects. Spencer also explains how their one-week sprint cycles, sophisticated evaluation frameworks, and cross-functional collaboration have helped them overcome the common challenges that prevent organizations from realizing AI's full potential.
Successful AI implementation requires more than just technical solutions — it demands new organizational structures, evaluation methods, and a willingness to constantly reevaluate what knowledge work means in an AI-augmented world.
Topics discussed:
Shopify's evolution from early text expansion experiments to production-level AI assistants that support both customers and merchants.
Creating sophisticated evaluation frameworks that combine human annotators with LLM judges to ensure quality and consistency of AI outputs.
Implementing a barbell strategy that balances small self-service AI use cases with strategic investments in high-impact projects.
Running one-week sprints across all AI work to maximize iteration cycles and maintain velocity even at enterprise scale.
Addressing the gap between AI capabilities and real-world impact through both technological solutions and organizational change.
Building feedback loops between technical teams and legal/compliance departments to create AI solutions that meet governance requirements.
Fostering a culture that values experimentation while developing clear policies that give employees confidence to innovate responsibly.
Exploring how AI will raise productivity expectations rather than simply reducing workloads across all roles and functions.
Using AI as a strategic thought partner to generate novel ideas and help evaluate different perspectives on complex problems.
Developing a forward-looking perspective on knowledge work that embraces AI augmentation while maintaining human judgment and oversight.
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Apr 3, 2025 • 41min
Enterprise AI security: How MongoDB secured data for 5,000 employees | David Vainchenker
Forget theoretical planning — MongoDB dove headfirst into AI adoption and let real-world usage guide their strategy. David Vainchenker, Sr. Director of Enterprise Initiatives & Tools at MongoDB, joins Ravin on this episode of The AI Adoption Playbook to share this practical approach and unpack their evolution from simple chatbots to sophisticated agent-based systems.
David shares their practical challenges with measuring AI's business impact, explaining why time savings metrics alone weren't convincing to leadership without translating to actual dollar savings or increased capacity. He also offers candid insights about security concerns, copyright issues with AI-generated code, and the delicate balance between innovation and governance.
Topics discussed:
Why shipping AI tools quickly and learning from actual usage patterns proved more effective than predicting theoretical use cases.
The challenge of translating AI time savings into measurable business impact that resonates with leadership and affects the P&L.
Security and compliance considerations when implementing AI at enterprise scale, including permission-aware retrieval requirements.
Managing the balance between build vs. buy decisions in the fast-evolving AI landscape while ensuring business continuity.
The reality of AI-assisted coding adoption rates varying significantly between junior and senior engineers in large organizations, and the copyright implications of having non-human-generated code.
How MongoDB approaches vertical (specialized) vs. horizontal (platform) AI solutions for different use cases across the enterprise.
The budgeting challenges created when every existing software vendor offers AI capabilities as premium add-ons.
The importance of maintaining cross-system AI capabilities that match human workflows spanning multiple applications.
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Mar 10, 2025 • 50min
From 30% to 99% AI accuracy in production | Allen Jeter (Lattice)
In this episode of The AI Adoption Playbook, Allen Jeter, Director of IT at Lattice, describes how his team transformed internal operations by strategically implementing AI assistants across multiple departments.
Starting with a clear focus on reducing manual work and response times, Allen walks Ravin through how Lattice built their first AI solutions, from an experimental chatbot using Okta Workflows and Pinecone to production-grade systems serving their People Operations and security teams.
What sets Lattice's approach apart is their pragmatic focus on solving real business problems rather than chasing AI for its own sake. By identifying specific pain points, implementing security guardrails from the beginning, and deploying AI directly within existing workflows like Slack, they've achieved impressive adoption across the organization.
Allen also shares invaluable advice for IT leaders looking to implement AI, emphasizing early experimentation, stakeholder involvement, and the importance of understanding your business problems before attempting AI solutions.
Topics discussed:
Implementing AI assistants for People Operations that provide 24/7 support for employee questions about benefits and company policies.
Building a security bot that helps sales teams respond to customer security questionnaires faster, reducing bottlenecks and accelerating sales cycles.
Evaluating the crowded AI vendor landscape with specific requirements rather than getting caught up in marketing hype.
The importance of integrating AI tools into existing workflows like Slack channels to maximize adoption without changing user behavior.
Creating effective prompt engineering strategies to help teams customize AI responses and maintain accuracy across different domains.
Implementing proper governance and permissions structures that respect existing data access controls to ensure compliance.
Measuring success through concrete metrics like reduction in manual work hours and decreased time-to-answer across departments.
Using AI to enrich support ticket metadata automatically, enabling better insights without manual categorization work.
Balancing experimentation with security guardrails to enable innovation while protecting sensitive company and customer data.
Resources Mentioned:
Credal’s blog post, “The Enterprise Adoption Curve: Lessons Learned So Far”

Feb 14, 2025 • 44min
The AI champion method: Finding internal advocates | Robert Mitchell (WSI)
What's the secret to successful AI adoption? According to Robert Mitchell, Chief AI Officer at WSI, it's not just about choosing the right tools, but it's about mastering a delicate balance between executive vision and hands-on experimentation. After helping countless mid-sized businesses implement AI, Robert explains why these organizations need fundamentally different approaches than enterprises, focusing on quick wins and easy implementation over maximum capability.
His conversation with Ravin on this episode of The AI Adoption Playbook explores WSI's unique dual-track implementation approach, combining executive planning with grassroots experimentation. Robert shares practical insights on building effective AI councils with representation across all business functions, ensuring that AI initiatives benefit from diverse perspectives and real-world operational knowledge.
Robert also walks through WSI’s proven framework for balancing top-down strategy with bottom-up experimentation, why SMBs require different solutions than enterprises, and how to build truly cross-functional AI governance.
Topics discussed:
A proven "top-down, bottom-up" implementation framework that combines executive buy-in with identifying and empowering internal AI champions who can drive adoption through monthly AI Council meetings and team challenges
Detailed ROI calculation methodology for AI initiatives, illustrated through a case study showing how 10% productivity gains on a $5M payroll can translate to $3M in additional business value at 6x EBITDA multiple
Specific approach to AI governance using three core documents - policies for internal data usage, client data handling, and vendor data management - that must be established before any employee training begins
Concrete example of high-ROI automation: a $20K investment to eliminate 7 days of manual accounting work monthly, improving employee satisfaction while enabling team to focus on higher-value activities
Strategic methodology for creating "aha moments" by having employees first experiment with AI in their personal domain expertise before applying it to work processes, making adoption more intuitive
Practical framework for quick wins: identifying 90-minute process improvements through Loom video analysis of employee pain points, then rapidly implementing targeted AI solutions

Jan 21, 2025 • 41min
How to build retrieval augmented generation with just 26 lines of SQL | Ian Macomber (Ramp)
What happens when you enable SQL engineers to build sophisticated AI systems with just 26 lines of code? At Ramp, it sparked a transformation in how they approach AI implementation: instead of relying on ML specialists, they're democratizing AI development across their organization.
But that's just one part of Ramp's unconventional story. As Head of Analytics Engineering & Data Science, Ian Macomber explains how processing financial data for 30,000 companies led them to reimagine enterprise AI architecture. By building model-agnostic systems that can switch seamlessly between foundation models, they're creating sustainable competitive advantages while maintaining cost efficiency.
In this episode of The AI Adoption Playbook, Ravin sits down with Ian to unpack how Ramp evolved from basic receipt matching to sophisticated cross-functional AI systems that are reshaping enterprise financial operations.
Topics discussed:
How Ramp's decentralized approach to AI procurement enabled rapid experimentation while maintaining standards and leading to the discovery that most point-solution AI tools show surprisingly weak retention rates.
Their data architecture strategy: managing complex databases with 133,000 columns by implementing semantic layers and guardrails that make enterprise-scale text-to-SQL accessible to non-specialists.
The small team philosophy they implemented: breaking larger teams into units of 12 or fewer people, fostering rapid iteration while maintaining the velocity of a startup despite growing to over 1,000 employees.
Their approach to foundation model selection: treating AI providers like ride-sharing services, constantly evaluating performance and cost metrics to switch between models based on specific use cases.
Their strategy for building defensible AI products: focus on sophisticated integrations that combine organizational data, spending policies, and real-time market information in ways that point solutions can't replicate.
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Episode 2.