Marketing Dilemmas

Global Head of Demand Gen at Cognism is joined by Liam Maroney and Graceanne MacDonald, co-founders of Storybook Marketing. Each advocates for demand gen, they discuss the impact demand gen can have on reaching and building relationships with core audiences.

Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.

CMO, Alice de Courcy speaks to the Demand Gen campaign manager and brains behind the highly successful CMO diary launch campaign - Jamie Skeels. They chat about how the diary came to be, how Jamie went about planning the campaign, and some behind the scenes insights about the last minute changes impacted the campaign.

Global Head of Paid at Cognism, Canberk Beker speaks to Diego Oquendo, Performance Marketing Manager at Catalyst Consulting about the biggest mistakes marketers make on paid channels.

Cognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.

Cognism's growth advisor, Gaetano DiNardi speaks to Alina Benny, Head of Content and SEO at Aura about all things content and SEO. Specifically, how to use content as a mechanism to drive more declared intent.

Antonia Wade, the Global Chief Marketing Officer at PwC, brings her expertise in B2B marketing to the discussion, focusing on transforming the buyer journey. She critiques the outdated marketing funnel and proposes a new framework with five phases that account for multiple buyer roles. Antonia emphasizes brand building's importance in engaging clients and nurturing loyalty through thought leadership. Additionally, she shares insights on successfully implementing marketing strategies in large organizations and the necessity of a curious mindset to navigate changes in the marketing landscape.

CMO of Cognism, Alice de Courcy speaks to CMO at Paddle, Andrew Davies about his recent brand awareness campaigns including sending Paddle merch into orbit!

VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?