The Food Blogger Pro Podcast

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl. ----- Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success. From Struggling Podcast to Six-Figure Success "If you build it, they will come." That's what Natalie thought of her audience when she first built her podcast back in 2014. While that wasn't exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business. Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses. In this episode, Natalie shares: Why she decided to start her podcast How she scaled that podcast into a seven figure business Why it's important to understand your audience Why she recommends joining a mastermind group The common mindset issues she sees in her clients How to be intentional with your time Resources: BizChix The BizChix Podcast 24 Exceptional Women-Hosted Podcasts for Entrepreneurs in 2017 The 5 Best Podcasts for Women Entrepreneurs Dave Ramsey Entrepreneur on Fire Amy Porterfield Michael Stelzner Pat Flynn Flipped Lifestyle On Air Coaching Work with Natalie The Five Second Rule Will Smith on Skydiving 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More BizChix Live 2017 If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Why "going viral" early might not be best with Sarah Wu. ----- Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why "going viral" quickly might not be the best thing for everyone. How to Go Viral, Kill Your Blog, and Start Over Going viral. It's the dream for all bloggers, right? Not exactly. Sarah Wu experienced what it's like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn't what was best for Sarah and her blog about school lunches. In this episode, Sarah shares: Why she decided to document school lunches How her blog grew Why she decided to start as an anonymous blogger How she was featured on Good Morning America, AOL, and Yahoo Why you should focus on becoming an expert Why smaller goals are important for growing your blog Why going viral early might not be the best thing for your blog Why it's important to be yourself Resources: Fed Up with Lunch Andy Bellatti Trust Me, I'm Lying: Confessions of a Media Manipulator Speech is Beautiful Follow Sarah on Instagram If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to refine your brand, share your story, and help others with Carol Cox. ----- Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story. Discovering Your Unique Brand How would you define your brand? It's an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand. Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol's advice will show you how you can help your readers by choosing the stories you share and the niche you pick. In this episode, Carol shares: What a brand actually is How to gauge the way your audience views your brand How to refine your brand Why you should excavate your story Why failures make good stories How to create a story bank Why you should process through your story before you write about it How to help someone along their "Hero's Journey" How you can find your niche How to make a "signature talk" Resources: 360°Reach Gorilla Suit and the London Marathon Hero's Journey Speaking Your Brand Calendly Grab your free PDF Follow Carol on Facebook and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to pick a course topic, price your course, and feel confident to teach with Randle Browning. ----- Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads. How Food Bloggers Use Courses to Build their Businesses What are you an expert at? Maybe it's cake decorating. Maybe it's vegan cooking. Or maybe it's cooking with the ever-so popular Instant Pot. Regardless, you can make a course about it. And creating that course is a great way to build your online presence and business. Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course. In this episode, Randle shares: Why you should pre-sell a course How to segment your email list based on a course How to gauge interest in your course idea How to price your course How to pick a topic for your course What "expert" means and how to feel confident enough to teach a certain topic Why you don't need to be the "Ultimate Expert" Resources: The Waco Vegan Liberty Harbor RV Park Teachable 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom How to Create a Mini Course to Build Your Business Make Fabulous Cakes The Raw Academy The Creative Curator MailChimp ConvertKit Tim Ferris Tasty Food Photography Follow Randle on Instagram and Twitter Get 1 free month of the Pro Teachable Plan with promo code food (valid until August 15th) If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus. ----- Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers. How Bloggers Should Handle Their Taxes and Accounting Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes. Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It's a topic that is incredibly important for all bloggers to understand, and Cathy's goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting. In this episode, Cathy shares: How her diverse knowledge helped her launch her own practice How her blog helped her explore her interests and experiences The difference between accounting and financials When you should start expensing blog purchases Why you should have a separate business bank account for your blog How to pay yourself from your business' money How to put aside money for the IRS What an EIN is and why you should get one What quarterly taxes are and why they're important for businesses Resources: 063: Personal Finance for Business Owners with Jeff Rose from Good Financial Cents Brightwater Financial Brightwater Accounting Tax Checklist for Food Bloggers The Lively Show by Jess Lively 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss Quickbooks Online Shoebox Ed Profit First Simple Numbers, Straight Talk, Big Profits Quickbooks Self-Employed Open for Business Follow Brightwater Financial on Facebook and Twitter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team. ----- Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos. Answering Questions about Recipe Videos Spend five minutes on Facebook or Instagram, and I bet you'll see at least one or two recipe videos in your feed. Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media. That's exactly what Alana, Bjork, and Lindsay talk about today. Today we're sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A. In this episode, Alana, Bjork, and Lindsay share: How video has changed Pinch of Yum's social media presence How to easily keep track of your Instagram statistics What kind of lenses and monitors you can use for food videos What kind of lighting you should use for food videos Why Lindsay doesn't include links to her recipes on her food videos on Instagram What Alana's two most important food video purchases are How the POY team decides on the recipes they turn into videos How Bjork makes his famous "Fresh Baked Cookies" ;) Resources: Get the Bootcamp Bundle! Nutrifox Edit Academy Pinch of Yum Social Blade Canon 28mm f/1.8 lens Canon 70–200mm f/2.8 lens smallHD 701 Lite Monitor VIVO Ultra HD Monitor Imorden 7" Articulating Hotshoe Mount Arm The Scran Line Bon Appetit Food and Wine Feed Feed Foodsteez Mic Shock Mount Mic Pop Filter If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

How to write with focus, read with purpose, and build your community with Gabriela Pereira. ----- Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing. How to Write with Focus, Read with Purpose, and Build Your Community Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don't actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer. She started DIY MFA to teach others how they can do exactly that. By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela's strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one's voice and writing style. In this episode, Gabriela shares: What an MFA is Why she considers herself an instigator How she calculates and tracks her productivity How to find a writing system that works for you How she stays inspired How she writes personal posts Why it's important to get input from the right people Why you should know your strengths and weaknesses Resources: 099: Sponsored Content and Getting Paid What Your Work is Worth with Danielle Liss DIY MFA DIY MFA Book The Writer Igniter Setting the Mood for an Optimal Writing Session Gabriela's personal post James Altucher DIY MFA Radio podcast Starter Kit If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom. ----- Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum. What I Learned After Five Years of Income Reports The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog. Spoiler alert: It is. After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss. In this episode, Bjork shares: How and why he started writing the Pinch of Yum Income Reports Why you need to listen to your gut How you can learn more information about your industry Why you should dedicate time to reflection Why working with the right people is important Why you need to build your own path Resources: Register for the One-Day Recipe Video Bootcamp! Pinch of Yum on Facebook and Instagram Pinch of Yum Income Reports Youth Frontiers This Week in Startups podcast The James Altucher Show Mixergy podcast Marketing School podcast MacBreak Weekly podcast How I Built This podcast This American Life The War of Art If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs ----- Welcome to episode 100 of the Food Blogger Pro podcast! This week, we're celebrating our 100th episode with a special community episode! How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses There have been 99 Food Blogger Pro Podcast episodes before this one, and we've heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees! We're really excited about this episode because we're hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we're so excited about the response. It's so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business. We hope that this episode will help you find an episode you might have missed or remind you of an episode that you'd like to go back and listen to again. Thanks so much for a great 100 episodes! These are our listeners' favorite Food Blogger Pro Podcast episodes: 038: 7 Strategies to Build Traffic 035: How to 10x Your Facebook Following in One Year with Stephanie from Spaceships & Laser Beams 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom 013: An interview with Molly Yeh, the author behind Saveur's 2015 Blog of the Year 083: The 1% Infinity Improvement Plan with Marly McMillen from the Chopped Podcast 094: How to Keep Going with Bjork Ostrom 019: How to Master Pinterest for your Food Blog with Susan Wenner Jackson from Ahalogy 001: Lindsay Ostrom from Pinch of Yum on Life as a Career Blogger 089: How to Build a Plane with Alexa, Jasmine & Raquel from Food Blogger Pro 058: 5 Tips for Overcoming the Resistance 024: How to Find Balance in Blogging with Ali Ebright from Gimme Some Oven 039: 12 Ways to Overcome Online Jealousy with Lindsay Ostrom from Pinch of Yum 093: How Finding a Niche Transformed a Business with Meggan Hill from Culinary Hill 040: How to Monetize a Podcast from Day 1 with Allison & Suzy from the Food Heals Podcast 055: Generating Income through Self-Publishing a Cookbook with Jason Logsdon 028: How to Boost Your Blog's SEO with Casey Markee from Media Wyse 065: Michelle Tam from Nom Nom Paleo on Building a Brand, Launching an App and Publishing a Cookbook 092: How to Make $40K in the First Year of Blogging with Chelsea Lords from Chelsea's Messy Apron 052: How to Sell 4,000 Cookbooks Before You Even Publish with Megan Gilmore from Detoxinista 032: Buying & Selling Websites with Mark Daoust from Quiet Light Brokerage 008: Simplifying Ad Optimization with Andy Marzka from AdThrive 073: How to Publish Consistent and Quality Content with Jessica Merchant from How Sweet It Is 090: How a Legislative Assistant Created Her Own Path to Working for Herself with Brita Britnell 084: New Year's Motivation: 1% Infinity Resources: The Anthony Kitchen Balanced Bites Tiny Kitchen, Big Food Brown Sugar & Vanilla The Spiced Kitchen A Day in the Kitchen Seasoned Vegetable Will Write for Food Blogtastic Food Dash of Wisdom Roots and Radishes Hostess at Heart Stress Baking Veggies Don't Bite The Mighty Mrs. The Food Charlatan The 365 Days Podcast Johlene Orton The Bewitchin Kitchen Wander Spice The Little Plantation Craft Industry Alliance Little Bits of Real Food 40 Aprons Champagne and Paper Planes Isabel Eats Rhian's Recipes Homegrown Provisions Real Simple Good Beneficial Bento The Mediterranean Dish If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Be sure to review us on iTunes!

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have ----- Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content. Sponsored Content and Getting Paid What Your Work is Worth If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand's goals, many considerations go into creating solid sponsored content for a brand. From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it's important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they're comfortable with pricing their work and structuring their businesses. In this episode, Danielle shares: How influencer networks work Why you should understand a brand's goal for sponsored content How to come up with your sponsored post rate and why it should be fluid Why you should be paying attention to your Cost Per Engagement Why you should be doing campaign reports Why case studies are important How to solidify a strong pitch What type of business entity you can set up for your blog Why you should have a Terms of Use, Privacy Policy, and Disclaimer Resources: Record a message for our 100th episode! Meet the Food Blogger Pro Experts The Price Method Businessese Pretty Link Lite Bit.ly Google Slides Canva Closing Strong Info on campaign reports and case studies Dude Perfect case studies Trademark Searches Hashtag Legal