The Ecommerce Roadmap

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you're looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you'll hear about in this episode. Really listen and see if you can pick it up. I'll jump in at the end, and share the one thing - because this is the thing that will put you on the path to success. Here's the back story for this episode: Last year we created new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year. It's so important we're offering it to non members for only $15. In Brand Video Bootcamp we'll show you how to execute this strategy - work with you for 5 days, you get to keep the lessons. Here's a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp It's important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry - with an average order value of more than $100. And what you need to know is that all the things you may have been telling yourself about why you aren't getting the sales you want are just not true. I can teach you how to sell anything online, even if you have multiple barriers to getting sales. I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future. Hang on till the end, because I'll be back to share the catalyst - and give you your next step. ______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Ever wondered how to grow a thriving business while juggling a full-time job? In this episode, I'm sharing Glory Puljak's incredible story. In just two years, she turned her side hustle into a $40K/month eCommerce business—all by focusing on what truly moves the needle. Here's what you'll learn in this episode: How expert coaching helped Glory master ads and drive traffic. The reliable system she implemented to consistently acquire new customers. Her game-changing subscription strategy that boosted repeat purchases and lifetime customer value. Tune in to hear how Glory achieved massive success in just a few hours a day—and how you can apply her strategies to your own business! RELATED LINKS: Glory's website: https://www.hampermystyle.com.au/ Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue Make your website a lead generating machine https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/ Ready For Results? I Think You Should Hear This https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already, make sure to follow the podcast so you don't miss an episode! Follow now

Feeling like there's never enough time to get everything done? In this episode, I'm walking you through the ideal workflow that successful store owners use to stay focused and see consistent results. This simple, repeatable process has made a huge difference in my business, and I know it can work for you too. Here's what you'll learn in this episode: How to use your calendar to stay on track and make the most of your time. Why picking one focus at a time is the secret to making real progress. The weekly email task that keeps your audience engaged and buying. How monthly planning and sales events can drive consistent growth. Tune in to learn the steps that will have the biggest impact on your results and help you stay on course, no matter how busy things get. _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Most store owners are making a big mistake with their marketing: trying to talk about everything all at once. In this episode, I'm sharing the strategy that will help you cut through the noise and make your products truly stand out. Here's what you'll learn in this episode: Why talking about too much is hurting your sales—and how to fix it. The power of repetition and how it helps your audience remember your product. A simple 7-day content plan to focus your message and drive sales. Tune in to learn how simplifying your messaging can lead to clearer communication, stronger engagement, and better results for your store. Don't miss this one! RELATED POSTS: How to get 1M eyeballs on your products every month https://thesocialsalesgirls.com/how-to-get-1m-eyeballs-on-your-products-every-month-episode-244/ Do this One Thing and get sales in December https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/ Build a Massive Audience with a Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ A genius Brand Content strategy https://thesocialsalesgirls.com/a-genius-brand-content-strategy-episode-115/ _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Ever wondered how to get your products in front of millions of people every month—and turn that reach into website traffic? In today's episode, I'll reveal the one social media metric you should focus on, and why it's so much more valuable than the others. Plus, I'll share a simple way to stop the scroll and attract your perfect audience. Here's what you'll learn in this episode: Why tracking likes and followers isn't helping your sales—and what to focus on instead. The one social media metric that shows how much of your audience is actually clicking through to your site. How brand videos can showcase your product, communicate your message, and capture attention like never before. Tune in to discover how these insights can transform the way you use social media to grow your store. Don't miss it! RELATED LINKS: Get on the waitlist for our next Brand Video Bootcamp - it's coming up soon. It's only $15, and we'll show you exactly how to make a Brand Video that will make your product and message stand out and get noticed, CLICK HERE! Want to see examples of brand videos that work? Check out some successful videos our members have made: MamaSuds: https://www.facebook.com/MamaSuds/videos/608797384435542 Bonny and Blithe: https://www.facebook.com/BonnyandBlitheVintage/videos/464767912291246 Birdmoss: https://www.facebook.com/BirdmossBox/videos/919504675917728 _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Ready to see real results? In today's episode, I'm sharing a quick but powerful lesson on conversion rates—something that can significantly impact your bottom line and save you money. If you're looking for a way to boost your sales without increasing ad spend, this is a must-listen. Here's what you'll learn in this episode: Why multi-session users convert at twice the rate of first-time visitors. The magic number for returning visitors—and how hitting 30% of your traffic can improve your conversion rate over time. Tune in to find out how focusing on returning visitors can transform your eCommerce store's performance. Don't miss these actionable insights to start driving more sales today! RELATED LINKS: Check out our "Ecommerce Email Marketing Made Easy" guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/ 25% of my sales from this one strategy – Episode 4 Are you leaving $ on the table? Here's what you MUST know about Popups. Episode 27 Organic results that will shock you. Episode 120 _______________________ Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

I'm a big fan of email marketing. It is the most effective way to grow your sales. It's not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here's the thing: If your emails are hitting the spam folder, you're not going to get sales. Today I'm sharing some insider information that will keep your email campaigns out of spam and in your customers' inboxes, where they belong. Listen in and discover: 😯 The thing you've been ignoring that's sabotaging your sales 👍 How to stay off the naughty list (and keep your emails out of spam) 📋 The best way to segment your mailing list to optimize open & click rates -------------------- Are you constantly asking yourself how to make your website better or questioning your prices? Do you wonder if you're missing something? If you have made sales in person or on a site like Etsy, I know you can sell more on your site. Get my FREE mini-course that will show you our step-by-step process to grow your sales without spending a fortune on risky ad strategies or discounting your products here: https://learn.thesocialsalesgirls.com/conversion-school/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what's wrong. But these efforts often miss the real issues impacting conversions. In this episode, we'll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert. Listen in and: Learn how to optimize your website for mobile users to capture the majority of online traffic Discover how to effectively use pop-ups to grow your email list without disrupting the user experience Understand how to design product pages that build trust and inspire customers to buy Find out how customer reviews can serve as powerful social proof to boost conversions Tune in for actionable insights to make your store conversion-ready and drive sustainable growth! -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

I want you to see what can happen when you let go of perfection and stop doing "all the things" - and instead focus on doing one thing well. In this episode I talk to Mia Craig, founder of Top Paddock, who shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia's strategy centers on consistency, frequent engagement, and data-driven insights. Listen in and learn: 📈 How you can grow your list with monthly giveaways. 🧪 How to use A/B testing to refine email content. 📧The magic of sending regular emails to stay top of mind. 🔄 How sticking with proven tactics and automation can free up time. Join us for Mia's tips on building a scalable, high-growth business without the stress. RELATED LINKS Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/ Check out Mia's website: https://toppaddock.co/ The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/ 2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In today's episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here's what we cover in this session: Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch. Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence. Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time. If you're an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system. RELATED LINKS: See Laurie Anne's website here: https://www.laurieanneart.com/ Or find her on Instagram: https://www.instagram.com/laurieanneart From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/ Morgan's Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/ A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/ Nicholas's Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/ -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now