
The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
Latest episodes

Jul 16, 2024 • 41min
224. From 0 to multiple 6 figures. The story of a creative success
I’m often asked if it’s really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she’s only finding her stride - the best is yet to come. Listen in and learn: 📹 How Diane used a “fake-it-til-you-make-it” social media strategy to create her dream job 🚀 The breakthrough that created a big audience and allowed her to stop trading time for $ 🔑 Diane’s secret to turning your passion into profit RELATED LINKS: You see Diane’s collection here: https://dianehill.co.uk/ And on Instagram: @dianehilldesign How Artist Camila Prada Gets Paid For Her Art: https://thesocialsalesgirls.com/how-camila-prada-finally-gets-paid-for-her-art-episode-5/ Makers And Designers: Formula For Growth: https://thesocialsalesgirls.com/makers-and-designers-formula-for-growth-episode-65/ Is It Time To Pivot? Here’s How You Know: https://thesocialsalesgirls.com/is-it-time-to-pivot-heres-how-you-know-episode-69/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jul 9, 2024 • 45min
223. How Erica supersized her profit and wiped out her stress
Late last year Erica’s faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she’s changed how she operates her business. Her sales are up, and she’s profitable. She’s gone from feeling stressed and exhausted, to being excited to watch her profit grow every month. Tune in and learn: Set profit goals over sales goals Understand your numbers Set clear expectations for people you hire. Show them what success looks like and give them a way to measure their progress RELATED LINKS: https://beaheart.com/ @beaheartdesign on instagram @EricatigheCampbell on instagram (check these)

Jul 2, 2024 • 16min
222. What to do when you're short of cash
Struggling with cash flow is overwhelming, exhausting, and can lead us to making decisions we regret. In this episode, I’m sharing my own experience with cash flow struggles, and what I wish I had known when I was running my first business. If your store earns 6-7 figures annually and you answer “yes” to any of these questions, this episode is for you: Are your inventory purchases eating up cash you need for operating? Are your debt repayments eating up the cash you need for operating? Is your profit too small to cover your operating expenses? When your cash is really tight, it’s scary. And our first impulse is often to rush in and fix it. Listen in and learn what NOT to do when you’re short of cash, and exactly what you should be doing instead. RELATED LINKS: A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ 3 Things You Can Do Today To Be More Profitable: https://thesocialsalesgirls.com/3-things-you-can-do-to-be-more-profitable-today-episode-219/ Formula For An Easy Collaboration You Can Do This Month: https://thesocialsalesgirls.com/the-formula-for-an-easy-collaboration-you-can-do-this-month-episode-215/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ How To Get Control Of Your Cash: https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jun 25, 2024 • 32min
221. Morgan's strategy to sell out her new collections
Wouldn’t it be a dream come true if you could launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it? My guest Morgan Lane Tanner, owner of Fotera jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she’s perfected a method that gets her audience involved in her product launches. The result is that when it comes time to start selling, Morgan sells out. Fast. Listen in and learn: 👏 How to get your audience involved and engaged prior to launch ⚒️How to leverage multiple channels to gain customer feedback 📣How to create a sense of urgency and scarcity to drive sales This repeatable strategy is something that every single ecommerce store owner can do too. Join us today as she walks us through the steps she takes to create this success. RELATED LINKS: Check out Morgan’s website: www.foterrajewelry.com Nicholas’s strategy to fund his launch with pre-orders will make you watch twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/ What Happens When You Put Marketing First: https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ Become A Marketing-First Store Owner: https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jun 18, 2024 • 40min
220. The path to a full time pay check from your Business
When I heard that Lindzee had reached the point where she could leave her full time job and turn her full attention to her business Birdiegirl Golf, I knew I had to ask her to share her story with you. Lindzee is an Inner Circle Member who caught my attention when she joined us about a year ago. Even though she had a busy job and a young family, I could see she had an organized, systematic approach to turning her side hustle into a Business that pays her well. Listen in and learn: ⏱️How Lindzee finds the time each day to do her 2 high-priority growth tasks 🚀What she did to get her business ready to scale 💰How she knew that her Business could support her paycheck Heads up, around the 24 minute mark you’ll find the shocking fact about profit that every store owner needs to know. RELATED LINKS: Check out Lindzee’s store here: https://www.birdiegirlgolf.com/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ We’re Getting Consistent Revenue Now: https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/ ToyCycle’s Sales Have Doubled Due To This One Monthly Marketing Task: https://thesocialsalesgirls.com/toycycles-sales-have-blossomed-from-1-monthly-marketing-task-episode-211/ How To Grow To Multi Six Figures When You’re Strapped For Time: https://thesocialsalesgirls.com/how-to-grow-to-multi-6-figures-when-youre-strapped-for-time-episode-45/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jun 11, 2024 • 20min
219. 3 Things you can do to be more profitable today
This month I’ve had some great conversations with our Members about money. Specifically cashflow and profit. It’s clear to me that every single store owner needs to put some strategies in place that will make them more profitable. So today, I’m sharing 3 things you should do right now to be more profitable, and have a healthier business. Listen and learn how to: 💸 Leverage your fast-selling products to boost profit 🤑 Add profit without additional inventory with an express shipping option 🏦 Manage inventory funds wisely and prevent overspending RELATED LINKS: Block some time this week to listen to this episode, and fine tune your pricing strategy: https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/ A Profit First Expert Shares How To Manage Inventory: A Profit First Expert shares how to manage inventory. Episode 82 - The Social Sales Girls Do This Now And Be More Profitable: Do This Now And Be More Profitable. Episode 204 - The Social Sales Girls A Lesson On Fixing Your Cash Flow: https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Jun 4, 2024 • 15min
218. SEO for Ecommerce Store Owners Only
Have you heard of an SEO Funnel? We talk about the Sales Funnel all the time, but we haven’t talked about how you can create an SEO Funnel. Until now. Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising. Most of us understand the sales funnel where we've got our cold, warm, and hot traffic filtering down the funnel to the purchase goal. You can apply that same method of thinking to SEO. Listen in as our Inner Circle SEO Coach, Sarah walks us through the steps. Start building your SEO Funnel, and build up more high quality traffic for free. Ready to get more organic traffic? Get on the waitlist for our new Course, SEO for Ecommerce. In the Course, you’ll learn how to build a powerful SEO Funnel that will consistently grow your organic traffic and sales. This brand new course is exclusively for Ecommerce store owners, and comes with 3 months of Expert support. Enrolment is limited, so get on the list, and we’ll make sure you are notified when it’s available. www.thesocialsalesgirls.com/seo Get Simple SEO for Store Owners here: https://learn.thesocialsalesgirls.com/simple-seo-for-store-owners-guide/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

May 28, 2024 • 36min
217. Wendy's process for doubling her sales last year
In this episode, we’re Learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan to meet her goals. 📚 How coaching calls fast-tracked Wendy's learning and implementation process. ✉️ Wendy's consistent email marketing and the role it played in her sales growth. RELATED LINKS: Log Cabin Vintage https://www.logcabinvintage.com How Many “Eyeballs” See Your Product? https://thesocialsalesgirls.com/how-many-eyeballs-see-your-products-get-past-this-roadblock-to-success-episode-175/ Here’s How To Find Your Future Buyers https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/ What Happens When You Put Marketing First https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/ Build A Massive Audience With A Brand Video https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

May 21, 2024 • 33min
216. Pinterest. Here's what eCommerce seller needs to know
Today we’re diving into the world of Pinterest and its potential to scale your ecommerce business. Joining me is Kate from Simple Pin Media, with a treasure trove of strategies and tips designed to maximize your impact on Pinterest with minimal effort. Tune in and learn: What Pinterest success looks like for ecommerce stores How to make a big impact in 2 hours or less The Ins and Outs of Pinterest Ads And get Kate's expert tips on: 📈 Tracking Success: Kate discusses the crucial data ecommerce owners need to track to measure their success on Pinterest. 🔑 Keyword Mastery: Learn how to identify the most effective keywords for maximizing your Pinterest presence. 🤫 Content Strategy Secrets: Discover why behind-the-scenes content doesn't perform well on Pinterest and what strategy actually helps in building meaningful engagement. Prepare to cut through the clutter of Pinterest overwhelm with these actionable insights, all aimed at making your Pinterest journey as straightforward and impactful as possible. RELATED LINKS: Listen to The Simple Pin Podcast: https://www.simplepinmedia.com/simple-pin-podcast/ Check out https://juleptile.com/ on Pinterest for a great example of how a successful eComm store uses Pinterest See the Simple Pin Shopify Store: https://simplepinshop.com/ Learn more about Pinterest services and training: https://www.simplepinmedia.com/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

May 14, 2024 • 35min
215. The formula for an easy Collaboration you can do this month
What if you had a simple way to get yourself and your product in front of an engaged audience? Or have someone willing to refer new, qualified traffic to your site? And you could do it for free, without spending a dime? Listen in as Susan and our member success coach Tina show you how to make collaborations so simple you could start today and get one under your belt by next week. You’ll find out: 📣 What a Brand Collaboration is and how to leverage it to reach new people 🤝 The quick and easy way to find a Collaboration partner 📈 The big reason to give this strategy your time and attention RELATED LINKS: Organic Results That Will Shock You (Tina’s Year Of Collaboration): https://thesocialsalesgirls.com/a-year-of-results-that-will-shock-you-episode-120/ The Story of A Profitable Makers Collaboration: https://thesocialsalesgirls.com/the-story-of-a-profitable-makers-collaboration-episode-30/ How To Use Collaborations To Get Traffic And Sales: https://thesocialsalesgirls.com/how-to-use-collaborations-to-get-traffic-and-sales-episode-18/ Think Out Of The Box For Organic Growth: https://thesocialsalesgirls.com/think-out-of-the-box-for-organic-growth-with-suzi-dafnis-episode-101/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now