Multifamily Collective Podcast

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.Let’s kick off August with clarity and confidence.In today’s episode, Mike Brewer brings you the top five headlines that matter most in Multifamily, plus a fun fact that’ll win you trivia points: the Empire State Building has its own zip code—10118.But let’s get serious.Here’s what’s moving the needle in our industry right now:Rent Growth Slows Nationwide – Affordability is the new friction. Yardi Matrix data shows Sunbelt markets softening while the Midwest holds the line.Construction Starts Dip 8% – Input costs are cooling projects. Could this be the reset overbuilt markets like Austin and Atlanta need?Built-to-Rent Booms in Atlanta – 4,000 BTR units are in the pipeline. This isn’t just a trend; it’s a movement.Cap Rates Rise, Transactions Still Stalled – We’re in the messy middle. Buyers wait, sellers hold, and lenders delay the day of reckoning.Vertical Integration Wins – Firms with end-to-end control—from acquisition to operations—are outpacing pure-play third-party managers.This isn’t noise. This is signal.📌 If this format speaks to you, subscribe. Hit like. Share it with your team. We’re testing this for 30 days, and your feedback will shape the future.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.You ever feel like you're just one step behind in the multifamily game?Let’s change that—today.In this brand-new series, Mike Brewer pulls back the curtain on the Top 5 Things You Need to Know Today in Multifamily. Inspired by the quick-hits style of major news outlets, we’re bringing you actionable insights, fast.Today’s fun fact: 40% of renters in 2025 are prioritizing rooftop decks over gyms. Skyline over squats—who knew?Here's what else is moving the needle in Multifamily today:Rooftop Decks vs. Gyms – Why amenities are shifting and what renters really want.Rent Growth in Odd Places – Austin’s rent is rising despite a supply glut. Huh?Tech That Seals the Deal – Smart locks and high-speed internet are behind 20% of re-signings.AI Chatbots at Work – 30% of resident inquiries are now AI-handled. That’s not a trend—it’s a transformation.Construction & Capital – Costs are dipping while $200B in loans mature. Are we teetering on a wave of distress?Want to stay sharp in a shifting market? You’re in the right place.📌 Hit that like button, subscribe, and turn on notifications. We’re turning this into a daily habit—and you don’t want to miss a beat.For more engaging content, explore our offerings at the[https://www.multifamilycollective.com](https://www.multifamilycollective.com/) and the [https://www.multifamilymedianetwork.com](https://www.multifamilymedianetwork.com/)Join us to stay informed and inspired in the multifamily industry!

In today’s episode, Mike Brewer reviews The Seeds of Greatness by Dennis Wheatley, a self-help classic that’s been an influential part of the self-help revolution. Mike shares why this book is a must-read, particularly for those just starting their business careers. The Seeds of Greatness focuses on developing character and becoming a beneficial presence in both your professional and personal life. Dennis Wheatley walks you through essential lessons to solidify a strong foundation for success.Mike rates this book an impressive 4.8 out of 5, offering great praise for its actionable advice and character-building wisdom. If you're looking to build a successful career and meaningful relationships, this book should definitely be on your list.🔔 Don’t forget to like, comment, and subscribe for more book reviews and career-building tips!

In today’s episode, Mike Brewer reviews The Working Genius by Patrick Lencioni, the creator of the Five Dysfunctions of a Team. While Lencioni is known for his groundbreaking business models, Mike feels that The Working Genius falls short in comparison to his other works. This book introduces a model that helps individuals identify their “working genius” and understand team dynamics better, but Mike feels it might be a bit forced and not as impactful as his previous offerings.Is it worth reading? Maybe, if you have the time, but if you’re a fan of Patrick Lencioni’s earlier work, you might find this one a bit underwhelming. Watch or listen to Mike’s full review to see why he feels this book doesn’t quite measure up.🔔 Remember to like, comment, and subscribe for more insightful book reviews and business tips!

In this episode, Mike Brewer reviews The Bezos Blueprint: Communicating Secrets of the World's Greatest Salesman by Carmen Gallo. This book dives deep into the communication strategies used by Jeff Bezos, offering invaluable lessons for anyone wanting to improve their personal or organizational storytelling. Mike shares actionable insights and key takeaways, highlighting how this book can transform the way you approach both sales and communication. Highly applicable and easy to implement, The Bezos Blueprint is a must-read for anyone looking to elevate their storytelling and sales approach.📚 Key Takeaways:Proven storytelling techniques used by Jeff BezosStructuring narratives for different audiencesEnhancing personal and organizational communicationPractical strategies for better sales communicationIf you’re looking to boost your communication game or refine your storytelling, The Bezos Blueprint is the book you need!🔔 Don’t forget to like, comment, and subscribe to stay updated with more insightful reviews and tips!

Welcome to another quick episode of the Multifamily Collective! Today, Mike Brewer shares his thoughts on how SEO (Search Engine Optimization) is evolving in the multifamily industry and beyond. After listening to insightful podcasts like Multifamily Marketing Today and Tiff Talks Tech, Mike noticed a shift in the landscape of digital marketing.The future of SEO is not about marketing to humans directly—it’s about marketing to digital agents that are powered by AI and algorithms. These digital agents will curate, analyze, and present content tailored to individual preferences, narrowing down the choices for consumers, like Mike, making decisions on their behalf.🌟 Key Takeaways:SEO is moving towards digital agents—AI-powered assistants that make decisions for consumers.Your marketing efforts must adapt to reach these digital agents, not just humans.Content needs to be optimized for curation and decision-making by AI, narrowing down choices for potential tenants and customers.As we move forward, it's critical to rethink traditional SEO strategies and prepare for a future where AI and digital agents are the gatekeepers to the consumer journey. Are you ready for this shift?Don’t forget to like, comment, and subscribe for more insights on SEO, marketing, and multifamily leadership!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Welcome to another episode of the Multifamily Collective! Today, Mike discusses the future of AI-powered agents and their impact on both the workforce and consumers. As businesses and individuals adapt to AI's growing role, agents built on large language models (LLMs) are set to change how we approach work, research, and even creativity.Mike draws an intriguing parallel between the introduction of horsepower in cars and how the word “agent” is helping to ease the adoption of AI-driven technologies today. In both cases, we use familiar terminology to make the unfamiliar more accessible. The same is true with AI agents—an LLM is now taking the role of a trusted assistant or co-pilot, and this change will likely impact both enterprises and consumers.Key Takeaways:AI agents powered by LLMs are transforming the way we work and interact with consumers.The adoption of AI technologies is being made easier by using familiar terms like agent.Just as horsepower made it easier to understand car engines, agents help simplify complex AI systems.The world is moving fast, and as AI agents continue to evolve, the lines between human assistants and artificial intelligence will blur. Don’t miss out on staying ahead of the curve and embracing these changes!Don’t forget to like, comment, and subscribe for more on the latest in tech and leadership!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.I’ve learned that clarity breeds trust, but a lack of transparency breeds mistrust. Today, let’s talk about the one thing that can make or break your team’s trust in you.In this episode of the Multifamily Collective, Mike Brewer explores a critical aspect of organizational culture: mistrust and how it often stems from a lack of transparency and clarity. If your team doesn't understand your intentions, expectations, or who’s responsible for key initiatives, chaos and miscommunication can quickly follow, eroding trust across the organization.So, what’s the solution? Clear communication! Mike discusses how crystal-clear directives and transparent leadership can help build a trust-based culture that drives success. The most important takeaway is that every action, conversation, and decision you make impacts the culture you're creating, and trust is at the heart of it.Clarity breeds trust, and trust is the foundation of a strong culture.A lack of transparency creates confusion and undermines team morale.Every interaction and decision contributes to the organization’s culture.If you want a high-performing team and a cohesive, positive culture, make clarity your #1 priority. Tune in to hear more about how transparent leadership can transform your team dynamics and drive success.Don't forget to like, comment, and subscribe for more leadership insights!

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations.Ever been caught in the trap of broken systems and deafening silence from customer service?In this episode of the Multifamily Collective, I’m on the road—literally—sharing a raw and real personal experience. My wife and I are trying to lease a single-family rental home in Atlanta through a massive institutional landlord. Two weeks in, lease signed, money ready... and still no keys.Why?Because their internal systems are a mess.Automated emails, voicemails into the void, and a leasing pipeline that would make any seasoned multifamily operator cringe. I’m not here to bash a brand. I’m here to spotlight a serious problem—one that’s costing them money and eroding trust.If you lead in the Multifamily or PropTech space, you need to hear this. Bad tech + bad process + no accountability = broken business.We’ve got to be better.This industry deserves it.Smash that Like button and Subscribe if you believe in fixing what's broken and leading with purpose.

Ever wonder what it takes to lead in PropTech while staying deeply rooted in Multifamily operations?In this episode, I sit down with Annie Laurie McCulloh—newly minted COO at Reba and a true multifamily veteran—for a front-row seat into her incredible journey from applied mathematics to mastering both the operations and tech sides of real estate.We talk real-world insights.What it's like being the “translation layer” between data scientists and leasing teams. Why healthy tension in a boardroom is essential for innovation. And how AI isn't just a buzzword—it's quickly becoming the silent engine behind better decisions in our space.Annie also shares how intellectual curiosity fuels her leadership, the importance of pulling people up around you, and what success at Reba looks like in the next 12 to 18 months.Trust me, this one’s packed with wisdom you’ll carry into your next meeting.Like this content?Smash that 👍 and hit 🔔 to subscribe. We bring the real talk from PropTech leaders and Multifamily thinkers you need to know.