

Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books

May 7, 2018 • 1h 16min
Valor Coffee | Excellence & Empathy
Discover the origins of Valor Coffee, a venture born from friendship and Atlanta's vibrant coffee culture. The hosts share humorous tales from their early days and the challenges of running a coffee cart. They emphasize the importance of authenticity over numbers in social media, and offer insights into the logistics of wholesale distribution. Humor shines as they reflect on quirky Kickstarter campaign rewards. Music and connection drive their mission to build a community-centered coffee experience, making each cup a celebration of resilience and collaboration.

Apr 30, 2018 • 1h 14min
Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down
Why is it so hard to build a career in an industry centered around one of the worlds most heavily traded commodities? Chuck will tell you!
the goods: catandcloud.com
Gross Margin + Sales Mix info: https://catandcloud.com/pages/gross-margin-category-margins-sales-mix
This Week: Creating Sustainable Careers In Coffee | Chuck's SCA Expo Talk Broken Down

Apr 24, 2018 • 45min
My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan
The goods: catandcloud.com
Ever wonder if it's worth it to go to SCA Expo? Allie and Matthew will tell you on this episode of the Cat & Cloud Coffee Podcast. Find Allie + Matthew here:
Allie: instagram.com/avocado_allie/
Matthew: instagram.com/coffeecorgis/
This week: My First SCA Expo Experience w/ Avocado Allie + Matthew Ryan

Apr 17, 2018 • 50min
Brant Curtis Of Wilbur Curtis (Imagine That)
The Goods: catandcloud.com
This week: Brant Curtis Of Wilbur Curtis / Curtis Brewing(Imagine That)

Apr 9, 2018 • 39min
Pre SCA Edition: Breaking Into New Cultures, Imposter Syndrome, Not Being A Jerk
The goods: catandcloud.com
What happens when you're new to a sub-culture? What happens when you're established in a sub-culture and you see new people joining in? How do you treat other people in general? Also SCA excitement!

Mar 26, 2018 • 44min
Direct Trade, Coffee Marketing | Employee/Farmer Disconnect
Damian Chavez Video: https://www.youtube.com/watch?v=YnE9eTj9Iag&t=25s
5 Panel Hat: https://catandcloud.com/collections/merch/products/cat-cloud-5-pannel-cap
Map It Forward: https://mapitforward.org/20-april-2018
This week we recap a portion of our trip to Honduras, kick around the idea of direct trade, and discuss the disconnect between how we look at people who grow and pick coffee, and how we look at the people in our organization. One of our favorite episodes to date!

Mar 19, 2018 • 41min
Being An Assistant To Discovery - Educational Preparation And Execution With Mckenzie Laird
Education is serious business. Mckenzie talks about organizational values fits, lesson preparation, turnover rates for first year teachers and much more on this special episode!
catandcloud.com

Mar 12, 2018 • 52min
Noah Namowicz - Cafe Imports | Being Of Service
Noah is a partner at Cafe Imports and dedicated husband, father, and cross fitter. Hard to introduce someone like him so lets just say if you like good people with good stories and want to feel like a better human - you should give this a listen.

Feb 26, 2018 • 1h 1min
Dana Andrews - Coffee Trader, InterAmerican Coffee | Green Coffee Magic | Technical Difficulties
Dana Andrews is a Coffee Trader at InterAmerican coffee. She tells us how one ends up being a coffee trader, what customer service means to her, and why beach volleyball is slowly edging out basketball.

Feb 19, 2018 • 1h 13min
Grace Lee | Specialty Coffee Superhero Origin Story
Grace is one of our first employees and now runs our roasting operations. Listen to hear one of the most epic specialty coffee origin stories I've ever heard told by one of the most caring people on the planet.
Magic vibes: catandcloud.com