

Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books

Sep 6, 2021 • 38min
A Bunch of Dudes Throwing Fits
Jared and Chris reflect on early days in their careers in the coffee industry. Thinking about how things got started and what the motivation was.
The Cat & Cloud Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out.
https://www.patreon.com/catandcloud
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: https://www.realchrisbaca.com/
Jared on IG: https://www.jaredtruby.com/
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 30, 2021 • 47min
What's the Why again?
You've heard us say this a thousand times before, our Mission: Inspire connection by creating memorable experiences. But why? This week there's some reflection on the hot takes of last weeks episode. Which leaves Baca reflecting on the Vision of Cat & Cloud, and where he wants to go.
The Cat & Cloud Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out.
https://www.patreon.com/catandcloud
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: https://www.realchrisbaca.com/
Jared on IG: https://www.jaredtruby.com/
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 23, 2021 • 38min
Show-up
Coming off of the Popup that happened at our Swift Street cafe Chris and Jared reflect on how hard it is to do things well. There are some hot takes in this weeks episode. Mostly we are just frustrated at the businesses phoning it in, and all the excuses people give when it comes to doing the best they can. Might be a bit of a spicy one.
The Cat & Cloud Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out.
https://www.patreon.com/catandcloud
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: https://www.realchrisbaca.com/
Jared on IG: https://www.jaredtruby.com/
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 16, 2021 • 43min
You Get What You Pay For
First and most importantly thanks to our Members over on Patreon. This weeks episode is a sample from the content we have been dropping there. if you like what you see and want to be part of the club head on over and sign up. It's only $5 a month.
https://www.patreon.com/catandcloud
"You get what you pay for." It's typically a phrase you use when you've bought something cheap, and it came back to bite you. But if you really think about it, when you buy something, you're always paying for more than just the thing. How can that realization have repercussions in the coffee world, and the cafe world in general? Chris and Jared reflect on a particularly special experience that raises this question.
The Cat & Cloud Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: https://www.realchrisbaca.com/
Jared on IG: https://www.jaredtruby.com/
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 9, 2021 • 43min
Graded On A Curve
How's your year going? What grade would you give yourself? Thats one of the questions on the table this week as Chris, Jared, and Chuck all sit down and talk about how it's gone, and how the rest of the year might go.
that, and a whole lot of other things...
Culture Coffee Bar Kicksterter:
https://www.kickstarter.com/projects/culturecoffeebar/culture-coffee-bar-bringing-mobile-coffee-to-modes
We ❤️ Nicely:
https://catandcloud.com/collections/featured-coffee/products/nicely
Swift Street Pop-up!
Monday, 16th of August, come out to our swift street cafe and grab tasty donuts from Paw Paws Donuts. A little startup from our very own Alex Marse. Then at 10 Jared will be serving up his own chicken sandwiches. Go HOT or not, either way your tastebuds are in for a ride! We'll be there until they are gone so come on by and have a time!
The Cat & Cloud Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out.
https://www.patreon.com/catandcloud
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: www.realchrisbaca.com
Jared: www.jaredtruby.com
Chuck on IG: www.instagram.com/chukjak
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 2, 2021 • 40min
A Good Place To Start
Starting a cafe, a restaurant, or any business really? This is a good place to start. Chris and Jared dive in to the relation side of starting a business, and how it will be hard. but not for the reasons you might think.
The Cat & Cloud Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out.
https://www.patreon.com/catandcloud
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: www.realchrisbaca.com
Jared on IG: www.jaredtruby.com
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 26, 2021 • 36min
Maybe They're Born With It Maybe It's A Kirkland Thing
Where does good service come from? Is it a cultural thing, is someone born with it, or has it been nurtured into them. Just something that came up as Chris reflects on a recent trip.The Cat & Cloud
Coffee Podcast:
Chis Baca and Jared Truby, two of the founders of Cat & Cloud coffee share their insights of leadership and owning a small business, through the lens of the specialty coffee industry. It's not just about whats in the cup, but the intention behind how it was put there. With new episodes weekly, listen in as there's always little nuggets of wisdom.
Where to listen
Apple Podcast:
https://podcasts.apple.com/us/podcast/cat-cloud-podcast/id1021859870
spotify:
https://open.spotify.com/show/1Ca5vz73UcyAHCAYmWKpl5?si=d8whB74aRjmgU-ld_0qZfQ&dl_branch=1
Watch here on youtube!
https://youtube.com/playlist?list=PLKAafL6q_RiChNcnVZh3_uW0fKBJ6gImB
If you want even more insights from Chris and Jared, consider becoming a member over on Patreon. each week get even more, as well as exclusive access to a likeminded community, with plenty of benefits to come. It's just the price of a latte a month, and we think there is a lot of value in that. So check it out.
https://www.patreon.com/catandcloud
The usual suspects.
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Your hosts:
Baca's Blog: www.realchrisbaca.com
Jared on IG: www.jaredtruby.com
Your editor:
justphred
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 19, 2021 • 45min
Hospitality Part 2
Discover innovative strategies for enhancing guest service in the coffee world, including the switch to digital systems for efficiency. Explore the art of coffee blending while emphasizing personal preferences and authentic experiences. Learn how precision in preparation and attention to detail—like clean restrooms—can elevate customer satisfaction. The hosts also highlight the importance of confident, straightforward service and share insights on navigating the luxurious Geisha coffee experience for a memorable connection with customers.

Jul 12, 2021 • 33min
Hospitality Part 1
Delve into the essentials of hospitality, where the focus is on creating a supportive workplace culture. Discover how effective leadership shapes customer experiences, ensuring every guest feels valued. The art of personalized coffee service shines through as hosts discuss enhancing interactions with meaningful details. Explore the balance between engagement and efficiency, addressing the unique challenges faced post-pandemic. This insightful conversation uncovers how the simple things can elevate service in the specialty coffee world.

Jul 5, 2021 • 41min
What Do You Even Do?
who is leading who, and what do they even do? Chris and jared have a few different interaction that cause them to reflect on the hierarchy of running a business.
Your hosts:
Baca's Blog: www.realchrisbaca.com
Jared on IG: www.instagram.com/jared_truby
Your editor:
justphred
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Cat & Cloud was founded by three friends on mission to leave people feeling happier than they found them. Specialty coffee is our catalyst for creating positive experiences in the lives of our guests and employees.
We're a small independent business and this is our story.
Enjoy!