
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Latest episodes

Aug 28, 2023 • 37min
The Enemy of My Enemy is Me
It’s surprising how much the law of improv can apply to other parts of our lives. Collaborating on teams becomes a real challenge when you’re not meeting each other in a “yes, and” space. Work is not always perfectly aligned all the time, but it’s our ability to show up, approach roadblocks with optimism, and believe something is possible even if there is no proof of it.
Listen to the full episode to hear Chris, Jared and Michael discuss the importance of clear communication, adaptability and 360 degree empathy. Because even when things get hard, either in work or in life, when you come to work you are showing up for not just yourself but your team as well.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 21, 2023 • 37min
Michelangelo Was A Hot Boy
This week the guys sit down to discuss Delorean prices, how coffee culture has changed, and what, if anything, in the culture should be held sacred.
Listen to the full episode to hear Chris, Jared and Michael discuss the process of creating our current coffee and cafe culture, all of the ways it’s had to change to get to this point, and how to continue to adapt as pieces of that culture change.
Listen to the full episode to get the rundown on how you could utilize the concept in your own cafe!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 14, 2023 • 29min
The Seven
What are the 7 Steps of Service? We reference it pretty often when talking about daily life in the cafes but how do they work and what are the actual steps?
This week on the podcast Chris, Jared and Michael dive deep on fundamentals of Cat & Clouds “7 Steps of Service.” These steps were designed to simplify some of the complexities of hospitality for our new hires. They are the building blocks to our ability to connect with our guests, soften their landing in the cafe, and provide a meaningful experience to everyone that comes through our doors.
Listen to the full episode to get the rundown on how you could utilize the concept in your own cafe!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Aug 7, 2023 • 45min
Impact
We all spend a majority of our lives working. It’s a necessity, and impacts your life whether you intend it to or not. Not everyone likes every part of their job all the time, but how do you zoom out and turn the thing you “have to do” into a best case scenario?
This week on the podcast Chris, Jared and Michael sit down to discuss how to remain motivated in your work and take advantage on every opportunity you may have to learn more. Listen to the full episode to hear their thoughts on the impact it can have to work for someone who cares, little things you can do to make work awesome, and how to not just look at what doesn’t work but to look at what does and find ways to offer more.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 31, 2023 • 52min
Gone Fishing
This week on the podcast we are checking our work. Last week we posted on our Threads account asking y’all to send in your questions for us and y’all did not hold back! So this week on the podcast Michael, Chris, and Jared are reviewing the questions you sent in and the answers we gave.
Listen to the full episode to get Jared’s surprisingly thorough breakdown on proper fishing technique, how to play forward even when you don’t have all the answers, and how to create the perfect mix of human and business needs when developing your company values.
Also! We got invited to a wedding! Congratulations Tanner and Taylor!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 24, 2023 • 41min
Put Me In Coach
This week on the podcast Michael and Jared are joined by another new voice on the Podcast, Director of Coffee Marc Gessler! The guys are hopping on the mic to talk about barista competitions, shameless plugs and Marc’s experience of finding artistry through his work with coffee.
We’re diving into coffee competitions! We are thrilled that our Director of Coffee Marc and our Green Coffee Coordinator Dulce are going to be breaking us in to the competitive world of coffee for the first time this year. Listen to the full episode to hear more on the process of signing up, get some recommendations from Jared on getting prepped, and what finally clicked for Marc to say “nows the time.”
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 17, 2023 • 39min
From Hondo With Love
We have a new guest on the pod this week, our Roastery Team Leader Andre! This week Michael, Jared and Andre sit down to review our recent origin trip to Honduras. Origin trips are a really important part of our culture of connection, getting to meet the people and see the communities that our coffee comes from has a huge impact on the way we share our coffee with you.
Listen to the full episode to hear Andre’s experience on his first Origin trip, and how that experience has changed the way he connects to the coffee he works with every day. And hear Jared describe the best friends club, how it impacts our community of producers, and what it means to us to build deep symbiotic relationships with our producers.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 10, 2023 • 40min
Agree To Disagree
How do we handle disagreements as an organization and as a team? How can you approach compromises with an open mind, and especially as an owner how do you navigate the feeling that the business is a direct tie to who you are as a person?
This week on the podcast Chris, Jared and Michael sit down again to talk about some of the hard conversations that have to happen when you’re running a business. Not everyone on your team is going to agree all the time, and that’s okay. Listen to this weeks episode to hear their thoughts on how to move forward through conflict, approach compromises as the creation of higher level visions, and to always remain open to learning something new.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jul 3, 2023 • 47min
Behind The Curtain
On this week's episode, we are giving you a peek behind the curtain! Chris, Jared, and Michael sit down to discuss all the thoughts and considerations that go into creating the podcast.
How do you create compelling podcast questions, that are interesting to the guys and our listeners? And what is the best experience we can provide to our audience?
Listen to the full episode to hear their thoughts!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!

Jun 26, 2023 • 52min
Not Just A Chapek
As an owner and even once you start getting into leadership it can be hard to remain connected to your teams. Your day to day work starts to look really different from the day to day work of the folks on the floor. How do continue to support your teams on the “frontline” while still focusing on what you need to get done?
Listen to this weeks episode to get the guys thoughts on how to build reliable and self sufficient company structures!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions, with Integrity and intentionally, and it’s our mission to inspire connection, by creating memorable experiences.
We're a small independent business and this is our story.
Enjoy!