
Cat & Cloud Podcast
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Latest episodes

May 5, 2025 • 39min
Eyes On the Prize – How showing up today helps you tomorrow
Eyes On the Prize – How showing up today helps you tomorrow by Cat & Cloud

Apr 28, 2025 • 30min
It's Not So Black and White – Big money in small business
It's Not So Black and White – Big money in small business by Cat & Cloud

Apr 21, 2025 • 38min
The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter
The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter by Cat & Cloud

Apr 14, 2025 • 48min
It's not you, It's Me – How changing consumer habits will save the economy
The week we follow up with everyone’s favorite new topic, Tariffs. Specifically how this impact is similar to the record high of the C-Market from a month ago. Ultimately the conversation leads to how a change in consumer habits are what will ultimately make the change.
Links from the show:
Our new coffees – https://catandcloud.com/collections/featured-coffee
The Hike: A Short Story About Connection – https://www.youtube.com/watch?v=HvPcDv3pU7k
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.
www.eventbrite.com/e/source-a-gree…f=oddtdtcreator

Apr 4, 2025 • 30min
Automation of Craft – How much automation is too much
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.
https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator

Mar 25, 2025 • 35min
In the Business of Experiences – A legacy can be anything as long as it’s memorable.
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.
https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator

Mar 17, 2025 • 37min
Do Unto Others – Giving amazing service based on your own experience
Do Unto Others – Giving amazing service based on your own experience by Cat & Cloud

Mar 15, 2025 • 34min
Attention to Intention – Putting your focus on where it matters most
Attention to Intention – Putting your focus on where it matters most by Cat & Cloud

Mar 11, 2025 • 32min
The C Market – Where coffee prices come from
This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices.
Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com
https://catandcloud.com/pages/podcast
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!

Mar 11, 2025 • 48min
Training to Taste - Giving the tools to experience coffee
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are answering one of your burning questions - how do we align and develop our teams palate? Listen to this weeks full episode to hear their thoughts on how to make the cupping process approachable for newbies, and how to keep your roasting team aligned on the profiles you want to create.
Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com
https://catandcloud.com/pages/podcast
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!