B2B Marketing Mindset

With all the overwhelming noise, hype, and questionable search results, more people are turning to communities (both online and off) as their trusted source for buying everything from consulting to water heaters. AI can search the web but there is wisdom in the crowd. My guest today is Candice Grobler – community building expert. We’re discussing the invisible iceberg brewing in the path of AI Titanic – are online communities taking over the marketing landscape? Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com The post Forget AI, Communities Are The New Internet appeared first on The B2B Marketing Mindset.

My guest today says: If you’re just plugging into ChatGPT like it’s some kind of marketing Jesus — without a crystal clear offer, target, and brand — AI will just scale the confusion that’s already killing your business. Watch as we test ChatGPT with the dumbest company ideas imaginable. Blake Thomas is a long time, expert marketer Fractional CMO, Strategic Advisor and president of Bolivia – who has strong opinions and isn’t afraid to speak his mind. He is also a punk rock aficionado and knows all the words to every GG Allen song. Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com The post Do THIS Before Using AI appeared first on The B2B Marketing Mindset.

Today we have a guest who is asking the eternal question marketers face every day: W.T.F. This week I sat down with Tim Kilroy, a straight-talking expert who’s helped hundreds of marketing firms and agencies grow by thinking differently about how they sell, who they serve, and what they stand for. We got into: The broken state of client acquisition Why trust is so low in the marketing world What he thinks of the new class of gurus What it means to sell expertise And more Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com The post WTF IS UP WITH MARKETING? appeared first on The B2B Marketing Mindset.

Today I’m talking about thought leadership – what it is and if it still matters in the age of AI. Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com The post Is Thought Leadership Dead In the Era of AI “Experts”? appeared first on The B2B Marketing Mindset.

In 1995 I had an employee who was stealing from my company. “Cilia” was a bookkeeper. (Yes, now I know). Cilia wasn’t just copping paper clips from the stock room. We’re talking “really stealing a lot of (my) money, call the cops, get taken out in cuffs” stealing. Of course we fired her. That’s when the shit really hit the fan. A true story with guest Brett Linkenhohl Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com The post FIRING A THIEF FIXED OUR OPS appeared first on The B2B Marketing Mindset.

Is AI in sales the work of the devil? A satanic pilot to make take your job? Find out as I talk to Michael Ocean CEO of SellMeThisPen.ai – He is a fellow coach and doing some incredible things with technology and probably isn’t in cahoots with The Dark Lord… or is he?  Podcast is brought to you by The Agency Founders Network- a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com The post Is A.I. In Sales The Work Of The Devil? appeared first on The B2B Marketing Mindset.

[powerpress Today I’m interviewing Eli Rubel. Eli is the founder behind No Boring Design, Profit Labs, and MatterMade, he is a serial entrepreneur and investor that turns struggles into profit while “building in public” – sharing his raw, real (and sometimes insane) entrepreneurial journey as it happens on LinkedIn. Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork (.) com The post The Profit Code Unlocked: What’s Holding You Back? appeared first on The B2B Marketing Mindset.

In this episode I talk to Chris Lopes about Sales Playbooks – what they are and why you should care. The right playbook can make the difference between sales success and sales suck-cess. Heh, heh. What exactly is a Sales Playbook? Are they unique to each company? What are the key components of a sales playbook? Who should “own” the playbook within the organization? How can sales leaders ensure their team follows and benefits from the playbook? Podcast is brought to you by The Agency Founders Network.com – a private, online community of marketing founders of all stripes. Join now for free – no credit card required – AgencyFoundersNetwork.com The post Mastering Sales Playbooks – Strategy, process, and profit appeared first on The B2B Marketing Mindset.

If you sell expertise—whether through consulting, coaching, training, or professional services—you’re not just selling knowledge. You’re selling trust, credibility, and perceived value. And nothing amplifies those faster than influence. Influence is what turns you into the go-to authority for your niche. Knowing how to create and use it is why some experts command premium fees while others struggle to stand out. It’s what makes potential clients seek you out instead of the other way around. In this episode I talk to Patrick Prothe about influence – how to create it and wield it for coaches, consultants, marketers, trainers, speakers – anyone who sells their expertise. The post Selling Expertise: How To Leverage Influence appeared first on The B2B Marketing Mindset.

If you sell expertise for a living you’ve probably struggled with if you should generalize or focus on a niche. You keep hearing people say that “The Niche is where it’s at” from a competitive standpoint. “But….But…But we have to cast a wider net – not a narrower net so we don’t miss any opportunities!” This week I have master marketer Claudia Ring to tackle this important but narrow topic. The post To Niche Or Not To Niche appeared first on The B2B Marketing Mindset.