

Books & Writers · The Creative Process: Novelists, Screenwriters, Playwrights, Poets, Non-fiction Writers & Journalists Talk Writing, Life & Creativity
Novelists, Screenwriters, Playwrights, Poets, Non-fiction Writers & Journalists Talk Writing · Creative Process Original Series
Books & Writing episodes of the popular The Creative Process podcast. To listen to ALL arts & creativity episodes of “The Creative Process · Arts, Culture & Society”, you’ll find our main podcast on Apple: tinyurl.com/thecreativepod, Spotify: tinyurl.com/thecreativespotify, or wherever you get your podcasts!
Exploring the fascinating minds of creative people. Conversations with writers, artists & creative thinkers across the Arts & STEM. We discuss their life, work & artistic practice. Winners of Pulitzer, Oscar, Emmy, Tony, leaders & public figures share real experiences & offer valuable insights. Notable guests include: Neil Gaiman, Roxane Gay, George Pelecanos, George Saunders, Viet Thanh Nguyen, Jericho Brown, Joyce Carol Oates, Hilary Mantel, Daniel Handler a.k.a. Lemony Snicket, Siri Hustvedt, Jeffrey Sachs, Jeffrey Rosen (National Constitution Center), Tom Perrotta, Ioannis Trohopoulos (UNESCO World Book Capital), Ana Castillo, David Tomas Martinez, Rebecca Walker, Isabel Allende, Ian Buruma, Aimee Nezhukumatathil, Ada Limon, John d’Agata, Rick Moody, Paul Auster, Robert Olen Butler, Yiyun Li, Rob Nixon, Tobias Wolff, Yann Martel, Junot Díaz, Edna O’Brien, Eimear McBride, Jung Chang, Jane Smiley, Marge Piercy, Maxine Hong Kingston, Sara Paretsky, Carmen Maria Machado, Neil Patrick Harris, Jay McInerney, Etgar Keret, DBC Pierre, Adam Alter, Janet Burroway, Geoff Dyer, Jenny Bhatt, Hala Alyan, E.J. Koh, Jeannie Vanasco, Lan Samantha Chang (Iowa Writers Workshop), Alice Fulton, Alice Notley, McKenzie Funk, Emma Walton Hamilton, Krys Lee, Douglas Kennedy, Sam Lipsyte, Charles Baxter, Azby Brown, G. Samantha Rosenthal, Ashley Dawson, Douglas Wolk, Suzanne Simard, Seth Siegel, Richard Wolff, Todd Miller, Giulio Boccaletti, Amy Aniobi, among others.
The interviews are hosted by founder and creative educator Mia Funk with the participation of students, universities, and collaborators from around the world. These conversations are also part of our traveling exhibition. www.creativeprocess.info
For The Creative Process podcasts from Seasons 1 & 2, visit: tinyurl.com/creativepod or creativeprocess.info/interviews-page-1, which has our complete directory of interviews, transcripts, artworks, and details about ways to get involved.
Exploring the fascinating minds of creative people. Conversations with writers, artists & creative thinkers across the Arts & STEM. We discuss their life, work & artistic practice. Winners of Pulitzer, Oscar, Emmy, Tony, leaders & public figures share real experiences & offer valuable insights. Notable guests include: Neil Gaiman, Roxane Gay, George Pelecanos, George Saunders, Viet Thanh Nguyen, Jericho Brown, Joyce Carol Oates, Hilary Mantel, Daniel Handler a.k.a. Lemony Snicket, Siri Hustvedt, Jeffrey Sachs, Jeffrey Rosen (National Constitution Center), Tom Perrotta, Ioannis Trohopoulos (UNESCO World Book Capital), Ana Castillo, David Tomas Martinez, Rebecca Walker, Isabel Allende, Ian Buruma, Aimee Nezhukumatathil, Ada Limon, John d’Agata, Rick Moody, Paul Auster, Robert Olen Butler, Yiyun Li, Rob Nixon, Tobias Wolff, Yann Martel, Junot Díaz, Edna O’Brien, Eimear McBride, Jung Chang, Jane Smiley, Marge Piercy, Maxine Hong Kingston, Sara Paretsky, Carmen Maria Machado, Neil Patrick Harris, Jay McInerney, Etgar Keret, DBC Pierre, Adam Alter, Janet Burroway, Geoff Dyer, Jenny Bhatt, Hala Alyan, E.J. Koh, Jeannie Vanasco, Lan Samantha Chang (Iowa Writers Workshop), Alice Fulton, Alice Notley, McKenzie Funk, Emma Walton Hamilton, Krys Lee, Douglas Kennedy, Sam Lipsyte, Charles Baxter, Azby Brown, G. Samantha Rosenthal, Ashley Dawson, Douglas Wolk, Suzanne Simard, Seth Siegel, Richard Wolff, Todd Miller, Giulio Boccaletti, Amy Aniobi, among others.
The interviews are hosted by founder and creative educator Mia Funk with the participation of students, universities, and collaborators from around the world. These conversations are also part of our traveling exhibition. www.creativeprocess.info
For The Creative Process podcasts from Seasons 1 & 2, visit: tinyurl.com/creativepod or creativeprocess.info/interviews-page-1, which has our complete directory of interviews, transcripts, artworks, and details about ways to get involved.
Episodes
Mentioned books

Aug 28, 2023 • 53min
Speaking Out of Place: ANTHONY ARNOVE & HALEY PESSIN discuss Voices of a People’s History of the United States in the 21st Century
In this episode of the Speaking Out of Place podcast, Professor David Palumbo-Liu and Azeezah Kanji talk with Anthony Arnove and Haley Pessin about their new volume Voices of a People’s History of the United States in the 21st Century: Documents of Hope and Resistance.This book is not only a beautiful archive of people's struggles in the 21st century, but also a powerful tribute to and continuation of the work of professor and radical historian Howard Zinn. We speak with Anthony and Haley about the histories of struggles and the possibilities for building a more beautiful future.Anthony Arnove is the editor of several books, including, with Howard Zinn, Voices of a People’s History of the United States and Terrorism and War. He wrote the introduction for the thirty-fifth anniversary edition of Zinn’s classic book, A People’s History of the United States. Arnove cofounded the nonprofit education and arts organization Voices of a People’s History of the United States, wrote, directed, and produced the documentary The People Speak, and has directed stage and television versions of The People Speak in Dublin with Stephen Rea, in London with Colin Firth, and across the United States with various groups including Lincoln Center, the Brooklyn Academy of Music, and the Sundance Film Festival. He produced the Academy Award-nominated documentary Dirty Wars. Arnove is on the editorial boards of Haymarket Books and Tempestmag.org and is the director of Roam Agency, where he represents authors including Arundhati Roy and Noam Chomsky. He lives in Hopewell, New Jersey.Haley Pessin is a socialist activist living in Queens, New York. They have participated in struggles against police brutality and mass incarceration, in solidarity with Palestine, in defense of abortion rights and reproductive justice, and as a legal service worker and union delegate for 119SEIU (Service Employees International Union). Pessin has spoken at conferences in Switzerland, Australia, Ireland, Quebec, and throughout the United States on the struggle for Black liberation. Their writing has appeared in New Politics and at Tempestmag.org, where they currently serve on the editorial board."We have to create alternative institutions to understand history. And to have conversations about how we can intervene because these conversations are increasingly being criminalized, and librarians are being fired and punished. Teachers are also being fired. Whole colleges are being taken over and certain courses are being labeled as not credit-worthy and being canceled. And while conversations around critical race theory and other topics are being declared illegal, there's a long history of book banning in this country. There's a long history of criminalizing dissent in this country, but I do think we all have to recognize that we're in a much more dangerous moment right now, where a new form of McCarthyism is emboldened and we have to speak out against that."https://sevenstories.com/books/4479-voices-of-a-people-s-history-of-the-united-states-in-the-21st-centurywww.palumbo-liu.com https://speakingoutofplace.comhttps://twitter.com/palumboliu?s=20

Aug 22, 2023 • 13min
Highlights - STEPHANIE FELDSTEIN - Population & Sustainability Director, Center for Biological Diversity
"I remember when I picked up a book about how farmed animals were treated and understood for the first time how much animals suffered to put food on my plate. I was 16 years old. As I learned what animals went through for our food, clothes, comfort, and entertainment, I realized there was a lot I could do, even as a kid, to make the world a better place for them. And that mattered because their existence made the world a better place for me too."How can we take inspiration from our love for animals to protect wildlife and change the world? How can we take action and start making changes in our lives? What if we measured success based on happiness and on the health of communities? Stephanie Feldstein leads the Center for Biological Diversity's work to highlight and address threats to endangered species and wild places from runaway human population growth and overconsumption. Previously Stephanie worked for Change.org, where she helped hundreds of people start and win online campaigns to protect wildlife. She has years of experience in organizing, outreach and communications. She is the author of The Animal Lover’s Guide to Changing the World, and the series aimed at young adults Take Action: Save Life on Earth.https://biologicaldiversity.org/about/staff/#sfeldstein https://biologicaldiversity.org www.abebooks.com/9781250153258/Animal-Lovers-Guide-Changing-World-1250153255/plp https://cherrylakepublishing.com/series/445-take-action-save-life-on-earth https://takeextinctionoffyourplate.com/ https://endangeredspeciescondoms.com/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast

Aug 22, 2023 • 41min
STEPHANIE FELDSTEIN - Author of The Animal Lover’s Guide to Changing the World & Take Action: Save Life on Earth
How can we take inspiration from our love for animals to protect wildlife and change the world? How can we take action and start making changes in our lives? What if we measured success based on happiness and on the health of communities? Stephanie Feldstein leads the Center for Biological Diversity's work to highlight and address threats to endangered species and wild places from runaway human population growth and overconsumption. Previously Stephanie worked for Change.org, where she helped hundreds of people start and win online campaigns to protect wildlife. She has years of experience in organizing, outreach and communications. She is the author of The Animal Lover’s Guide to Changing the World, and the series aimed at young adults Take Action: Save Life on Earth."I remember when I picked up a book about how farmed animals were treated and understood for the first time how much animals suffered to put food on my plate. I was 16 years old. As I learned what animals went through for our food, clothes, comfort, and entertainment, I realized there was a lot I could do, even as a kid, to make the world a better place for them. And that mattered because their existence made the world a better place for me too."https://biologicaldiversity.org/about/staff/#sfeldstein https://biologicaldiversity.org www.abebooks.com/9781250153258/Animal-Lovers-Guide-Changing-World-1250153255/plp https://cherrylakepublishing.com/series/445-take-action-save-life-on-earth https://takeextinctionoffyourplate.com/ https://endangeredspeciescondoms.com/www.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast

Aug 21, 2023 • 38min
Speaking Out of Place: SILVIA FEDERICI discusses Re-enchanting the World: Feminism and the Politics of the Commons
In this episode of the Speaking Out of Place podcast, Professor David Palumbo-Liu and Azeezah Kanji interview renown scholar, activist, and writer Silvia Federici about her powerful and inspiring collection of essays, Re-enchanting the World: Feminism and the Politics of the Commons. These essays, written over the span of several decades, display her abilities to diagnose and indeed predict the most important issues facing us today.Silvia Federici is a scholar, teacher, and feminist activist based in New York. She is a professor emerita and teaching fellow at Hofstra University in New York State, where she was a social science professor. She also taught at the University of Port Harcourt in Nigeria. In 1972, she co-founded the International Feminist Collective. In 1995, in the course of the campaign to demand the liberation of Mumia Abu-Jamal, she cofounded the Radical Philosophy Association (RPA) anti-death penalty project, an organization intended to help educators become a driving force towards its abolition. For several decades, Federici has been working in a variety of projects with feminist organizations across the world like Women in Nigeria (WIN), Ni Una Menos, the Argentinian feminist organization; she alsohas been organizing a project with feminist collectives in Spain to reconstruct the history of the women who were persecuted as witches in early modern Europe, and raise consciousness about the contemporary witch-hunts that are taking place across the world.Federici is considered one of the leading feminist theoreticians in Marxist feminist theory, women’s history, political philosophy, and the history and theory of the commons. Her most famous book, Caliban and the Witch, has been translated in more than 20 foreign languages, and adopted in courses across the U.S. and many other countries. Often described as a counterpoint to Marx’s and Foucault’s account of “primitive accumulation,” Caliban reconstructs the history of capitalism, highlighting the continuity between the capitalist subjugation of women, the slave trade, and the colonization of the Americas. It has been described as the first history of capitalism with women at the center."To me, the struggle should not ever be purely an oppositional action but should actually be something constructive. Struggle is also a moment in which you raise your consciousness. You take your consciousness, you express a vision of the world that you want to construct what is being denied. The struggle is at the same time negation and also affirmation of the possibility of another world, another vision. And because of it, the struggle is also transformative. It's not only a wall against your enemies. It is also reshaping the relationship with other people. It's a moment of collective reconstruction. It's a moment of collective solidarity. This, to me, has become a very important element. This is what I've learned from the women's movement. That there's so much of our comfort, when we left the male-dominated organization, had to do not only with the program but also the forms of organizing, the kind of relation that you have with people. It became very, very important to think of the struggle as something much different and far more creative, far more constructive, and this vision of the struggle is also what should attract people to look at the struggle as something in which they want to be, not as another burden, not as another piece of work added to the day-to-day misery and the day in day workload. But actually, something that you look forward to. Going to a meeting has to be something that you look forward to as you go to a party, in the sense that here are the people that you feel connected with. You're building something. You are discovering something."www.pmpress.org/index.php?l=product_detail&p=961www.palumbo-liu.com https://speakingoutofplace.comhttps://twitter.com/palumboliu?s=20

Aug 11, 2023 • 12min
Highlights - SUE INCHES - Fmr. Director, Maine Department of Marine Resources - Fmr. Deputy Director, State Planning Office
"Advocacy starts with your story, my story, and everyone else's stories. They add up to the big story that we are telling ourselves about the Earth. Over time, our collective stories will guide us to sustainable prosperity and well-being, or to total destruction. But let's not get ahead of ourselves. And the reason I bring up stories so early in the book is because when you're actually doing lobbying, it's the stories that the decision-makers remember. So legislators have said that to me when 'I go to vote on an issue, it's the stories I remember.' It's not the data. It's not the charts and graphs. Those are important, but it's the stories that they remember and that's how they vote on these issues."How do we connect our personal stories to the big story about the environment? How can we motivate corporations and government to not just aim for profit, but include reporting on their environmental risks and impacts in their balance sheets?Sue Inches is an advocate, author, and teacher. She has worked in public policy for over 25 years, serving as the Deputy Director of the State Planning Office, and as a Director at the Maine Department of Marine Resources. She is author of Advocating for the Environment: How to Gather Your Power and Take Action, and teaches college and high school workshops on same. Her consulting work focuses on strategic planning, program development, and environmental campaigns.https://sueinches.comwww.penguinrandomhouse.com/books/670609/advocating-for-the-environment-by-susan-b-incheswww.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast

Aug 11, 2023 • 42min
SUE INCHES - Author of Advocating for the Environment: How to Gather Your Power and Take Action
How do we connect our personal stories to the big story about the environment? How can we motivate corporations and government to not just aim for profit, but include reporting on their environmental risks and impacts in their balance sheets?Sue Inches is an advocate, author, and teacher. She has worked in public policy for over 25 years, serving as the Deputy Director of the State Planning Office, and as a Director at the Maine Department of Marine Resources. She is author of Advocating for the Environment: How to Gather Your Power and Take Action, and teaches college and high school workshops on same. Her consulting work focuses on strategic planning, program development, and environmental campaigns."Advocacy starts with your story, my story, and everyone else's stories. They add up to the big story that we are telling ourselves about the Earth. Over time, our collective stories will guide us to sustainable prosperity and well-being, or to total destruction. But let's not get ahead of ourselves. And the reason I bring up stories so early in the book is because when you're actually doing lobbying, it's the stories that the decision-makers remember. So legislators have said that to me when 'I go to vote on an issue, it's the stories I remember.' It's not the data. It's not the charts and graphs. Those are important, but it's the stories that they remember and that's how they vote on these issues."https://sueinches.comwww.penguinrandomhouse.com/books/670609/advocating-for-the-environment-by-susan-b-incheswww.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcast

Aug 8, 2023 • 10min
Highlights - ARNOLD SCHWARZENEGGER: Athlete, Actor, American, Activist - Conversation with Editor DIAN HANSON
"I was really familiar with Arnold through bodybuilding. I became a weight trainer myself after meeting him at the 1981 Mr. Olympia contest, but I largely knew him through his movies like everyone else.And when you see him in the movies, he's famous for these very short one-liners that make it seem as if he is nonverbal, that he's not particularly intelligent. You don't get his humor. The first time I went to Arnold's house, I saw that this man is the greatest storyteller, the greatest entertainer ever.He is funny, he is witty, he is quick. He can tell a story like no one else, and not just tell it, he would act it out. He would get up and stomp around and make noises with his mouth. He told me a simple story about a woman in the gym who was not working out, who was just sitting on a bench and talking on the phone to her friend and eating a bag of potato chips. And he was able to replicate the sound of eating potato chips just with his mouth. He is underappreciated. I guess that's what it is. And as I started going through his archive, I saw that there are certain photographs that show him and his facial expressions like none other. And those photographs are always when he is interacting with children or interacting with animals and all pretense drops away. His face just lights up. It is real, it is genuine, it is open. And that's something that I tried to include as much as possible, particularly in the small book that is more personal, to show that human, affectionate, warm side of Arnold."“Why I was different from all the other boys in my town I cannot tell you. I was simply born with the gift of vision.” – ARNOLD SCHWARZENEGGERIs there any better example of the American Dream than Arnold Schwarzenegger? What does it take to make your vision a reality? How do you cultivate iron focus to overcome any obstacle and realize your dreams?On the publication of Arnold Schwarzenegger’s limited edition two-volume book published by TASCHEN, we sat down with Senior Editor and Writer Dian Hansen to discuss Schwarzenegger’s life, accomplishments, and history of unforgettable performances. The book has been a decade-long collaborative process and along with portraits by leading photographers Richard Avedon, Annie Leibovitz, Robert Mapplethorpe, Herb Ritts, Francesco Scavullo, and Andy Warhol, it is also filled with photos from Arnold’s private archive and exclusive interviews. Dian’s other works include The Art of Pin-up, Masterpieces of Fantasy Art, and The Fantastic Worlds of Frank Frazetta.www.taschen.com/en/limited-editions/film/03105/arnold-collector-s-editionwww.schwarzenegger.comwww.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastImage courtesy of Taschen. Photo credit: ARNOLD SCHWARZENEGGER IN VENICE, CALIFORNIA. PHOTO BY ALBERT BUSEK, 1980

Aug 8, 2023 • 58min
ARNOLD SCHWARZENEGGER: Athlete, Actor, American, Activist - Conversation with Editor DIAN HANSON
“Why I was different from all the other boys in my town I cannot tell you. I was simply born with the gift of vision.” – ARNOLD SCHWARZENEGGERIs there any better example of the American Dream than Arnold Schwarzenegger? What does it take to make your vision a reality? How do you cultivate iron focus to overcome any obstacle and realize your dreams?On the publication of Arnold Schwarzenegger’s limited edition two-volume book published by TASCHEN, we sat down with Senior Editor and Writer Dian Hansen to discuss Schwarzenegger’s life, accomplishments, and history of unforgettable performances. The book has been a decade-long collaborative process and along with portraits by leading photographers Richard Avedon, Annie Leibovitz, Robert Mapplethorpe, Herb Ritts, Francesco Scavullo, and Andy Warhol, it is also filled with photos from Arnold’s private archive and exclusive interviews. Dian’s other works include The Art of Pin-up, Masterpieces of Fantasy Art, and The Fantastic Worlds of Frank Frazetta."I was really familiar with Arnold through bodybuilding. I became a weight trainer myself after meeting him at the 1981 Mr. Olympia contest, but I largely knew him through his movies like everyone else.And when you see him in the movies, he's famous for these very short one-liners that make it seem as if he is nonverbal, that he's not particularly intelligent. You don't get his humor. The first time I went to Arnold's house, I saw that this man is the greatest storyteller, the greatest entertainer ever.He is funny, he is witty, he is quick. He can tell a story like no one else, and not just tell it, he would act it out. He would get up and stomp around and make noises with his mouth. He told me a simple story about a woman in the gym who was not working out, who was just sitting on a bench and talking on the phone to her friend and eating a bag of potato chips. And he was able to replicate the sound of eating potato chips just with his mouth. He is underappreciated. I guess that's what it is. And as I started going through his archive, I saw that there are certain photographs that show him and his facial expressions like none other. And those photographs are always when he is interacting with children or interacting with animals and all pretense drops away. His face just lights up. It is real, it is genuine, it is open. And that's something that I tried to include as much as possible, particularly in the small book that is more personal, to show that human, affectionate, warm side of Arnold."www.taschen.com/en/limited-editions/film/03105/arnold-collector-s-editionwww.schwarzenegger.comwww.creativeprocess.infowww.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastImages courtesy of Taschen. Photo credits: CoverArnold Schwarzenegger for the film End of Days. Sante D'Orazio, 1999Governor Schwarzenegger with the Lincoln Memorial · Photo by Peter Grigsby, 2009 Arnold Schwarzenegger and Lulu at his Los Angeles home · Photo by Tracy Nguyen, 2021

Aug 3, 2023 • 10min
Highlights - DAVID FENTON - Author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator
"The linguists and the cognitive scientists have established that as you're exposed to language from childhood and over your lifetime, it forms literal circuits in your brain. They call them frames. So in order to communicate successfully with people, the best way is to use language that activates existing frames. So for example, when I say we need to get to net zero by 2050, nobody knows what I'm talking about. There's no existing circuitry to process that language. What the hell is net zero? Is that less than zero? Now, if I say we have to stop pollution because pollution is heating the planet, we've formed a blanket of pollution around the earth that is trapping heat that used to go back out to space. And then everybody knows what I'm talking about because they know what pollution is. That's an existing mental frame. And by the way, no one will defend pollution. You won't find anyone that thinks pollution is a good thing. So it's a universally negative frame in all languages. And then when I say it's like a blanket around the earth, there's another existing mental frame. Everybody knows what a blanket is and how it works. It traps your body heat so you don't get cold. So that's what we're doing to the earth. And yes, all that trapped heat energy on Earth has to go somewhere. So it goes to create stronger storms and droughts and floods and melts the ice."How can we effectively communicate that we're moving beyond climate change to a state of climate crisis? The trapped heat energy on Earth is equal to a million Atomic bombs going off every single day. Today we talk to someone who's been mobilizing the public mind for over 50 years. David Fenton, named “one of the 100 most influential PR people” by PR Week and “the Robin Hood of public relations” by The National Journal, founded Fenton in 1982 to create communications campaigns for the environment, public health, and human rights. For more than five decades he has pioneered the use of PR, social media, and advertising techniques for social change. Fenton started his career as a photojournalist in the late 1960s – his book Shots: An American Photographer’s Journal was published in 2005. He was formerly director of public relations at Rolling Stone magazine and co-producer of the No-Nukes concerts in 1979 at Madison Square Garden with Bruce Springsteen, Bonnie Raitt, James Taylor, Jackson Browne, and other artists. He has also helped create JStreet, Climate Nexus, the Death Penalty Information Center, and Families for a Future. He sold Fenton a few years ago to work on climate change full time. He is the author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator.https://davidfentonactivist.comwww.simonandschuster.com/books/The-Activists-Media-Handbook/David-Fenton/9781647228668https://fenton.comX / twitter @dfentonIG @dfenton1 facebook.com/davidfentonactivistwww.creativeprocess.info www.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastAll photographs © 1968-2022 David Fenton

Aug 3, 2023 • 50min
DAVID FENTON - Founder of Fenton Communications, Author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator
How can we effectively communicate that we're moving beyond climate change to a state of climate crisis? The trapped heat energy on Earth is equal to a million Atomic bombs going off every single day. Today we talk to someone who's been mobilizing the public mind for over 50 years. David Fenton, named “one of the 100 most influential PR people” by PR Week and “the Robin Hood of public relations” by The National Journal, founded Fenton in 1982 to create communications campaigns for the environment, public health, and human rights. For more than five decades he has pioneered the use of PR, social media, and advertising techniques for social change. Fenton started his career as a photojournalist in the late 1960s – his book Shots: An American Photographer’s Journal was published in 2005. He was formerly director of public relations at Rolling Stone magazine and co-producer of the No-Nukes concerts in 1979 at Madison Square Garden with Bruce Springsteen, Bonnie Raitt, James Taylor, Jackson Browne, and other artists. He has also helped create JStreet, Climate Nexus, the Death Penalty Information Center, and Families for a Future. He sold Fenton a few years ago to work on climate change full time. He is the author of The Activist’s Media Handbook: Lessons From 50 Years as a Progressive Agitator."The linguists and the cognitive scientists have established that as you're exposed to language from childhood and over your lifetime, it forms literal circuits in your brain. They call them frames. So in order to communicate successfully with people, the best way is to use language that activates existing frames. So for example, when I say we need to get to net zero by 2050, nobody knows what I'm talking about. There's no existing circuitry to process that language. What the hell is net zero? Is that less than zero? Now, if I say we have to stop pollution because pollution is heating the planet, we've formed a blanket of pollution around the earth that is trapping heat that used to go back out to space. And then everybody knows what I'm talking about because they know what pollution is. That's an existing mental frame. And by the way, no one will defend pollution. You won't find anyone that thinks pollution is a good thing. So it's a universally negative frame in all languages. And then when I say it's like a blanket around the earth, there's another existing mental frame. Everybody knows what a blanket is and how it works. It traps your body heat so you don't get cold. So that's what we're doing to the earth. And yes, all that trapped heat energy on Earth has to go somewhere. So it goes to create stronger storms and droughts and floods and melts the ice."https://davidfentonactivist.comwww.simonandschuster.com/books/The-Activists-Media-Handbook/David-Fenton/9781647228668https://fenton.comX / twitter @dfentonIG @dfenton1 facebook.com/davidfentonactivistwww.creativeprocess.info www.oneplanetpodcast.orgIG www.instagram.com/creativeprocesspodcastAll photographs © 1968-2022 David Fenton