GRIT: The Real Estate Growth Mindset

Brian Charlesworth, Sisu
undefined
Oct 13, 2020 • 49min

Episode 042 with Frank Klesitz, CEO & Co-Founder of Vyral Marketing

Frank Klesitz started Vyral Marketing about 11 years ago.  Since then, Vyral Marketing has helped hundreds of professional clients (mostly from real estate) generate leads and get in touch with their existing database, through education-based video marketing. Frank always keeps himself updated when it comes to the real estate industry.  So if anyone wants to know what is happening in real estate and where it's headed to, he would surely make a great resource person. In fact, he is one of the few guests on the show that we’ve had the honor to interview twice.  This goes to show the value he can provide for our listeners especially in these challenging times. Let’s join Frank as he shares his insights on the current status of the real estate industry, what the future looks like and the importance of having an effective marketing strategy. In this episode, we talked about: (1:49) What is going on in the real estate industry? (2:45) What does recovery look like for the real estate market? (5:08) What will the next 6 months look like? (5:36) 2 Big changes - Opendoor financing (7:41) What Frank thinks about Zillow having their own brokerage (15:13) What is the biggest disruptor in the real estate industry? (17:52) Why Frank believes that the money is NEVER in doing what you do (21:32) Two effective ways to get a Listing (24:50) Things to do to build your database (27:52) How do you win a listing with marketing? (32:08) How do I get business to my database (35:13) Why you need to double down on Matterport and virtual tours (35:52) What Frank thinks of the “giving all the options to the seller” trend?  (45:36) What is Frank’s one piece of advice for anyone in the Real Estate business 
undefined
Oct 6, 2020 • 50min

Episode 041 with Aaron Novello, Realtor & Real Estate Coach at aaronnovello.com

Aaron Novallo started his career in Real Estate 14 years ago. He decided to take a deep dive into one slice of the business which is listing properties in high volume.  He has done this consistently for 8 years in a row. He has listed up to 140 properties by himself, one at a time, which makes him a certified rock-star listing agent. Aaron recognizes that he owes this success to having the right skills and hard work.  Today,  he coaches around 70 agents to help them step up their game and create success in their own business. Let’s join Aaron as he shares why he believes that money is a by-product of excellence and what advice he can give to anyone who is getting into the real estate business. In this episode, we talked about: (02:08) How does Aaron list 12 homes a month? (12:10) The 2 things Real Estate agents sell (15:25) How important is pre-qualification? (24:00) The value of being early to all your appointments (25:31) How to include “assumptive closings” in your conversations with a client (30:18) Why confidence is everything (31:56) How to build trust through repetition (33:00) How often does Aaron role-play? (34:20) Why you should always be “sharpening the knife” (39:27) How Aaron got started with his coaching company (43:20) What’s the one piece of advice Aaron has for a new agent getting into the Real Estate business.
undefined
Sep 29, 2020 • 45min

Episode 040 with Jim Fischetti, Owner of Jim Fischetti LLC and President at Coach with Jim

Jim started his career in real estate back in the 80’s. He was successful in it but eventually he found himself wanting to do more. He went on from owning several real estate firms to building teams of driven sales professionals.  But it was his passion in helping people become the best version of themselves that led him to become a coach who is committed to transforming leaders who want to do the same. Today, Jim is a national speaker, best-selling author, coach and consultant. His book VISION TO RESULTS: Leadership in Action belongs to the Forbes List of Best Leadership Books of 2019.  In this book, he teaches how to create an actionable vision for your organization that brings everyone’s role into sharp focus. Let’s join Jim as he shares his thoughts on why he believes in “data not drama” and how he thinks the world will get better through leadership.  In this episode, we talked about: (02:23) What Jim is most passionate about today (06:27) Why you need to have technology to support the systems you placed in your business (08:59) What should be the most important asset in your business (12:42) How to divide your time for working in and on your business  (14:18) Why you need to set a “thinking time” for yourself (23:29) Why it is important to track results on a daily and weekly basis (25:33) Why the activity for every “no” is just as important as the activity for a “yes” (27:14) What is the advantage of daily tracking? (32:34) Jim’s biggest piece of advice  (37:16) How important is having a successful family life to having a successful business life?  
undefined
Sep 22, 2020 • 52min

Episode 039 with Peter Schravemade, Business Development Manager at BoxBrownie

Peter Schravemade used to be the operations manager for a hotel franchise, but he soon found himself spending not enough time at home so he decided to leave. When he saw an ad looking for a personal assistant for BoxBrownie, he went for it. At that time, BoxBrownie didn’t have any idea the direction they were headed to and they weren't making much profit yet.  But six months after Peter joined the company, they have become financially viable. Four and half years later, BoxBrownie has become the fastest growing property technology marketing platform in the world. Currently in 69 paying countries and growing by 2500 new clients each month, Boxbrownie.com continues to spread around the globe with the aim to solve the problem of poor property marketing everywhere. Let’s join Peter as he shares his knowledge and expertise on how enhancing your images can help you improve the way you market your properties. In this episode, we talked about: (5:28) What is BoxBrownie (7:51) When is the best application to take advantage of BoxBrownie’s technology (8:29) What are the 5 things the purchaser wants to see (14:51) How to determine if a property’s image is professional (16:46) How to Ieverage BoxBrownie products to make sure my quality is best in its class (18:18) Why do you need a twilight shot of your property’s exterior (21:28) What to do if you are a poor copywriter (24:36) Why MLS listings need to have floor plans (29:20) The value of having a 360° camera for your virtual tours (35:06) The reward of delivering the 5 things a purchaser wants to see in each of your listings (36:50) Why BoxBrownie does not charge for subscription Important links mentioned in the podcast: Health check: www.boxbrownie.com/health Blog: www.boxbrownie.com/b Tools/Assets/Pricelists: www.boxbrownie.com/pdf Contact Peter: peter@boxbrownie.com
undefined
Sep 15, 2020 • 44min

Episode 038 with Randy Carroll, Channel Manager at Chime Technologies

If there were people who could show what it’s like to achieve success through determination and grit, Randy Carroll would be one of them.  While in college, Randy worked as a radio station manager, was the sports editor of their school paper and became the president of their student body as well. He graduated cum laude in 2014 with a degree in Broadcast and Electronic Media. With just one day of rest after graduation, he was off to his first job for a staffing company. Eight months later, he met the then president of CINC, Jason Hoback, who convinced him that he belonged in sales.  And for the next 5 years, he worked at CINC as their National Manager and Director of Strategic accounts.  Today, Randy serves as the Strategic Partner and Channel Manager for ChimeTechnologies Inc. Join us as Randy shares his journey from being an impressionable student to working for what he considers to be one of the real estate industry’s best kept secrets. In this episode, we talk about: (4:59) What is it about the competitive nature of sports? (6:23) How does having a winning mindset impact your career? (8:12) Why the term “start-up” shouldn’t be limited to small tech companies start-ups (9:55) How Randy came to CINC (14:00) What you need to do to rise to the top (21:59) What prompted Randy to go to CHIME  (25:52) What is CHIME? (28:50) A product from CHIME that Randy is really proud of (30:12) What’s one of the biggest pain points for Realtors
undefined
Sep 9, 2020 • 42min

Episode 037 with Scott Sillari, Head of Sales & Marketing at Real Synch

Scott Sillari has been in the Real Estate Business for a long time.  He is a licensed real estate agent and used to be a certified appraiser as well.  He worked at Vyral Marketing for 7 years as the Director of Business Development. Today, Scott is the Head of Sales & Marketing for Real Synch.  Real Synch is a task automation platform designed for Residential Real Estate Professionals using the smart “SynchBot” technology. Join us as Scott shares how tech and automation can fit into the real estate business and how it can make teams more productive to create more revenue. In this episode, we talk about: (04:35) What are the most important things that people must be doing to grow their business in today’s environment? (13:12) How real estate agents can grow beyond being a great salesperson and take it to the next level? (16:35) What are the key technologies that people are doing to leverage their business? (17:55) The importance of creating a workflow of your systems so they become efficient (23:52) What are the new integrations that Real Synch is working on? (27:59) Why Real Synch is not Zapier and so much more
undefined
Sep 1, 2020 • 42min

Episode 036 with Kenny Klaus, Founder of CLME & Branch Manager at Keller Williams Integrity First

A nationally-recognized expert in local real estate, Kenny Klaus has dedicated himself to serving the East Valley community since 1999. He also specializes in HUD homes, Short Sales/REOs, as well as New Build and Traditional transactions. Kenny is a Certified Residential Specialist, a Certified Distressed Property Specialist, and an Accredited Buyer Representative. Known as “The FedEx Guy” for 13 years, his understanding of the efficiency of having your own route made him a firm advocate of Geographic Farming. Currently, he serves as the Lead Listing Specialist to the Kenny Klaus Team and provides its strategic direction at the same time.  Join us as Kenny shares why he is a firm believer of going small to go big and what his thoughts are on having what it takes to build a successful team. In this episode, we talk about: (05:11) How big should the area be for geographic farming? (08:23) What software does Kenny recommend for farming? (10:06) What are the most important activities to make sure you have marketing success? (20:14) The one thing  Kenny loves about Farming (22:09) What’s the most important thing in building a successful team (28:07) Kenny’s resources for growth (35:02) Why being “well-rounded” is a must to achieve success in this business.
undefined
Aug 25, 2020 • 52min

Episode 035 with Phil Treadwell, VP of Development and Regional Manager for Mason-McDuffie Mortgage

Phil Treadwell is a top producing and independent mortgage banker who is a 16-year veteran in the mortgage industry. He was the top originator in a multi-state region with his own company during the financial crisis of ‘08 - ‘09.  Between 2019 and 2012, he developed production and built branches through the South and Southeast regions of the US.  Currently, he is the VP of Development and Regional Manager for Mason-McDuffie Mortgage. He is also the Founder and Host of the Mortgage Marketing Expert podcast and Co-Founder of Industry Syndicate. Recently, National Mortgage Professional Magazine named him as one of  “40 Most Influential Mortgage Professionals Under 40”.  Let’s hear from Phil the importance of podcasting and the value of effective marketing and having your own personal brand.   In this episode, we talk about... (2:43) What is the true value of podcasting? (6:27) Which is more engaging: Videos or Podcasts? (17:19) How to attract your target audience to listen to your podcast (24:41) The power of having a strong personal brand  (28:20) What is the formula for effective marketing? (29:32) How important is it to have exposure on all mediums (32:10) Social media platforms  Real Estate Agents and Mortgage Experts need to be on  (34:22) Is Tiktok an ideal social platform for Business? (38:34) What is Industry Syndicate? (49:24) Phil’s most important piece of advice
undefined
Aug 18, 2020 • 50min

Episode 034 with Justin Nelson Business Partner and Performance Coach at Realty One Group Arete

As a teenager, Justin Nelson was always curious about who we are and why some people succeed and others don’t.   Throughout his twenties, he had an amazing career yet he felt he was not living his life’s purpose.  So when he turned 30, he went on a spiritual journey of self discovery that eventually led him to Tony Robbins. He became a speaker where he talked about things that matter most to him: emotional state, self image, belief system and identity. Five years later, he moved back to Utah where he settled with his wife.  This is also where he met Spring Bengtzen whom he partnered with in growing her real estate business.  Let’s hear from Justin, what he is passionate about right now, and what his insights are on the importance of having a leadership mindset. In this episode, we talk about...    (05:00) What Justin and Spring did better than everyone else in the real estate industry (07:51) How to bring value in team meetings? (12:02) Why you need to approach everything as an amateur (13:07) The most powerful thing you can do for yourself and your team (13:57) What is positive accountability? (16:38) How to achieve a zero turnover rate (19:32) How to create the culture that you want (25:13) How to leverage SISU at a higher level (33:04) What’s the most challenging and daunting task that exists in real estate (45:59) Justin’s most important piece of advice
undefined
Aug 14, 2020 • 37min

Episode 033 with Spring Bengtzen CEO of the Utah Life Real Estate Group & Realty One Group Areté at Realty ONE Group

Spring Bengtzen began her career as a developer’s sales professional in on-site sales, and has expanded to general resales, short sales and foreclosures. Since 2004, she has been a top producing agent in both transactions and dollar volume in the Ogden Valley.  In 2010, she received the prestigious “30 under 30”award from the National Association of Realtors and served on the board for the Young Professionals Network both locally and for NAR. Today, she is the CEO of the Utah Life Real Estate Group and Realty One Group Areté at Realty ONE Group. The Utah Life Real Estate Group is Weber and Davis Counties top real estate team with over 85,000,000 in sales volume in 2019 & 250 families helped. Let’s hear from Spring on how she grew her business and how SISU was a key to help her achieve success. In this episode, we talk about...  (07:35) Spring's Recruiting Strategy (09:22) What is the importance of mindset? (11:47) How SISU helped Spring double her business this year (14:21) How SISU holds agents accountable for their goals (16:18) How having contests in the workplace completely changed their culture (21:01) What does mindset training look like? (25:49) Culture of Accountability vs. Culture of Productivity (27:38) How Spring made "fun" an essential part of their culture (32:26) Spring's one piece of advice on how you can double your business (34:26) How SISU's Task Management platform was the game changer for Spring's onboarding pro

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app